No question, the marketing mix has has significantly changed, shifted, and evolved from traditional marketing to Internet-centric approaches. But are marketers eliminating advertising, PR, trade shows, email and replacing with inbound marketing? Not even close. Sure small companies that never did marketing might only implement Inbound marketing, but most brands active in marketing employ a full complement of marketing elements and approaches. Here in the unbiased, objective halls of the Modern Marketing University (MMU), we put forth a new theory of effective, best-practice marketing. A marketing mix that is multi-disciplined with a consistent brand identity and message. Outbound Marketing integrating seamlessly with Inbound Marketing, and more measurable than ever before. We call it Integrated Inbound™ Marketing, and we illustrate the components and inter-relationships via the Inbound/Outbound Marketing™ Process Infographic, below.

1. INBOUND/OUTBOUND
MARKETING PROCESS
THE
Research Analysis Planning Strategy Branding
OUTBOUND MARKETING
MEASURE RESULTS
Starts with
proceed to
Advertising > print > broadcast > online > paid search
PR > new releases > distribution > articles > media relations
Events > trade shows > webcasts > training > networking > entertainment
Direct > email > mail > lists > database/crm/automation
Sales Support > brochures > training > lead management > channel > promotion
INBOUND MARKETING pssst
SEO > meta > landing pages > linkbuilding > mobile
Content > case studies > whitepapers > surveys > curated > ebooks
Blogging > content schedule > optimization > bookmark/share > offers
Social Media > facebook > youtube >linkedin > twitter > google+ > pinterest
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lead generation funnel
Inbound Marketing
continues to gain huge populari-
ty, but most of the information
on the subject focuses only on
Inbound Marketing, and
neglects to identify how
Inbound can work seamlessly
with Outbound or Traditional
marketing to achieve even
greater results! We call this
Integrated Inbound
Marketing, and share this
infographic that illustrates the
inter-relationships of many
elements in the
marketing mix.
Please share and enjoy.
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