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Blogovi i sadržajni
marketing za freelancere
NELA DUNATO
Što je web sadržaj?
SADRŽAJ NIJE HYPE.
SADRŽAJ PRUŽA KORNISNICIMA
VRIJEDNOST POTPUNO BESPLATNO.
OGLAŠAVANJE SADRŽAJNI MARKETING
Ne pruža vrijednost
sam po sebi
Pruža besplatnu vrijednost
Oglašavanje prekida korisnike u
aktivnostima
(interruption marketing)
Korisnici aktivno
traže sadržaj
(permission marketing)
Zahtijeva vrijeme i novac Zahtijeva vrijeme
Jednosmjerna komunikacija
Mogućnost dvosmjerne
komunikacije
TEKST SLIKE AUDIO
VIDEO ???ALATI
Koristi od objavljivanja
sadržaja na webu
MARKETING I SEO
“One of the biggest benefits of blogging is its long-term ROI. That’s because new blog posts
don’t disappear the day after you publish them. Thanks to the beauty of search engines (and
social networks), those new posts can get rediscovered days, weeks, months, even years after
they were originally published. Which means that over time, the more posts you publish, the
more opportunities you’re creating to rank well in search engines and drive ongoing, sustainable
traffic to your website.”
PAMELA VAUGHAN, HUBSPOT
“The effort you put in yesterday can turn into hundreds of thousands of views and leads in the
future.”
COREY ERIDON, HUBSPOT
UGLED I AUTORITET
KONVERZIJA POSJETITELJA
U KLIJENTE
EDUKACIJA KLIJENATA
NOVE PRILIKE
NOVI IZVORI PRIHODA
BLOG JE PRILIKA ZA TESTIRANJE
MVP-a PRIJE NEGO ULOŽITE VRIJEME
DA GA NAPRAVITE.
NOVA PRIJATELJSTVA I
STVARANJE ZAJEDNICE
Najčešće isprike
NEMAM VREMENA
NEMAM O ČEMU PISATI
NISAM DOVOLJNO STRUČAN/NA
NE ZNAM DOBRO PISATI
ČEMU DA PIŠEM,
AKO TO NITKO NE ČITA
NITKO VIŠE NE ČITA BLOGOVE,
SVI SU NA FACEBOOKU
IMAM POSAO,
NE TREBA MI MARKETING
“Najbolje vrijeme za
sadnju stabla je bilo
prije 20 godina.
Drugo najbolje
vrijeme je sada.”
KINESKA NARODNA
POSLOVICA
Tipovi članaka
1.
TUTORIALI / HOW TO
2.
STUDIJE SLUČAJA
3.
TEORETSKA PROMIŠLJANJA
4.
OSOBNI POSTOVI
I KLIJENTI SU LJUDI.
O čemu pisati?
PROKOPAJTE PO INBOXU
KOJA PITANJA VAŠI POTENCIJALNI
KLIJENTI IMAJU O TOME ŠTO RADITE?
ŠTO MISLI I OSJEĆA?
što mu/joj je važno,
brige, želje, nade...
ŠTO GOVORI I RADI?
kako se ponaša, što piše po
društvenim mrežama,
na što se žali...
ŠTO ČUJE?
od obitelji, prijatelja, kolega,
utjecajnih osoba...
ŠTO VIDI?
što ga/ju okružuje, što
se nudi na tržištu...
MAPA EMPATIJE
ŠTO BISTE ŽELJELI DA VAS
LJUDI PITAJU?
SADRŽAJ VAM STOJI “U LADICI”
Proces
stvaranja
sadržaja
1. SVRHA SADRŽAJA
2. KLJUČNI UVID
3. PREGLED SADRŽAJA
(OUTLINE)
4. POZIVNICA
(CALL TO ACTION)
5. NACRT
(DRAFT)
6. OBRADA
(EDITING)
7. NASLOV
NASLOV JE OBEĆANJE.
8. OBJAVA
9. PROMOCIJA
Tips
Tricks
&
PIŠITE ZA JEDNU OSOBU
PIŠITE NA JEZIKU SVOG
IDEALNOG KLIJENTA
KRENITE OD KRAJA (POANTE)
NE POKUŠAVAJTE SVE REĆI
U JEDNOM POSTU
KAD REŽETE VIŠKOVE,
SPREMITE IH U NOVI DOKUMENT
POKRENITE BLOG S BAREM
5 POSTOVA “U REZERVI”
PIŠITE VIŠE POSTOVA ODJEDNOM
PIŠITE DOK STE ODMORNI
NAPRAVITE RASPORED
(I DRŽITE GA SE)
IMAJTE BAR JEDNU SLIKU
U ČLANKU
(I KORISTITE TEMPLATE)
ODMAH NAPRAVITE NEWSLETTER
PROMOVIRAJTE SADRŽAJ TAMO GDJE
SE KREĆU VAŠI IDEALNI KLIJENTI
bit.ly/promoguidebook
KAD SE ISPRAKSIRATE S PISANJEM,
POKUŠAJTE PISATI ZA DRUGE
BLOGOVE I PORTALE
(GUEST POSTING)
BUDITE STRPLJIVI – NE DOZVOLITE DA
VAS STATISTIKA DEMOTIVIRA
Alati i
resursi
•	 WordPress.org
•	 Ghost i Ghost Pro
•	 Hugo
•	 Medium
•	 Squarespace
BLOGGING SOFTWARE
•	 Google Docs
•	 Clean Google Docs HTML
•	 AutoHotKey
•	 Headline Analyzer
PISANJE POSTOVA
•	 Unsplash
•	 StockSnap
•	 Free images (ex Sxc.hu)
•	 Freerange stock
•	 Pixabay
•	 Death to the Stock
Photo
•	 Photl
BESPLATNE STOCK FOTOGRAFIJE
•	 Photoshop (Win, Mac)
•	 Sketch (Mac)
•	 GIMP (Win, Mac, Linux)
•	 Inkscape (Win, Mac,
Linux)
•	 Canva (web)
•	 Pixlr (web, Win, Mac)
GRAFIKA
•	 Trello
•	 IFTTT
•	 Zapier
ORGANIZACIJA
•	 Buffer (freemium)
•	 HootSuite (freemium)
•	 Edgar
•	 MailChimp (freemium)
•	 SendInBlue (freemium)
•	 MadMimi (freemium)
•	 ConvertKit
PROMOCIJA
neladunato.com
hi@neladunato.com
@nelchee
bit.ly / wtriblog

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Blogovi i sadržajni marketing za freelancere v.2