2. Nela Dunato Art & Design is a boutique design consultancy
that helps micro-businesses evolve into premium brands and
connect with their dream clients, by crafting extraordinary
visual experiences.
I empower creative entrepreneurs to feel confident in their
position on the market and attract better paying clients,
with my hand-lettered logo & brand design, digital strategy and
mobile friendly websites.
4. You have brilliant ideas, products and services you want to share with the people that get you and
your worldview. For you, your business is not “just work” – you’re investing your heart along with
your time and money. You’re aware that what you’re doing is different from what others in your field
are doing, but it’s difficult to communicate that to your potential clients, and sometimes you feel like
you’re drowning in a sea of offers similar to yours.
Forget about trends, blueprints and imitating others.
In my design studio every detail is custom crafted just for you, and your clients will be delighted and
impressed by marketing materials unlike any others they’ve seen before.
My superpower is combining artistic creativity with technical knowledge and problem solving, and
this enables me to create design solutions that are beautiful and functional, and attract your ideal
clients.
5. Featured projects
I’ve been working with clients from across Europe and the United
States for over a decade, on more than a hundred branding,
web design and print design projects. It would be impossible to
present all of them here, so I’ve included several projects that I
feel display my work the best.
6. 4D-monitoring is a company specialized
in geographic information systems (GIS)
and geo-referenced spheric imaging (360°
virtual reality photography), and they serve
clients in the public sector such as cities,
municipalities and public utility companies.
They started the company in 2013
and immediately hired me to design a
memorable and professional visual identity
which communicates the company’s
progressive approach and the use of
modern technologies.
7. We’ve been working together ever since,
and during this time I’ve created their
entire brand identity, website design and
development, as well as graphic design of
promotional brochures and other print
materials.
I’ve also planned the content strategy of
their new website, so it would achieve
the company’s business goals and attract
more clients, which is already proving to be
working.
8. The business card design is a real
attention grabber, since it’s very
different from regular business
cards their clients see. Business
cards are die-cut in the shape of the
logo symbol, so they look unusual
at a first glance, and new clients
memorize them immediately (as
they’ve often remarked later).
These business cards are not
just a marketing tool – they’re a
conversation starter.
9. “All our clients notice the consistency of our
visual brand”
“We set the visual brand as a priority at the time of starting our business,
because of the positive impression we’d get when a company that had a
professionally defined visual brand reached out to us. This proved that
somebody cares about their business, and invested additional time in shaping
their approach toward their users. We expected that this approach will bring
recognition to our company, and we’re proud that we’ve achieved that.
Over the years we’ve confirmed that all our clients notice the consistency of our
visual brand application, even those we would never expect, especially because our
company is in the engineering and technical consulting niche, not sales or marketing.
Our communication looks professional, and we don’t consider visual branding too large an
investment – objectively, it’s not a big expense, and we believe it’s an essential first step for any company.”
— KRISTIJAN LJUTIĆ, CEO OF 4D-MONITORING LTD
10. Nubeculis is a small publishing house from
Sweden dedicated to promoting foreign
graphic novels of high literary quality,
which haven’t been available on this market
before.
Since 2014, I’ve designed their logo and
basic branding guidelines, a WordPress
website, magazine advertisements, promo
posters, as well as complete book and cover
design of their titles.
11.
12. Savarakatini is an agency that offers a wide
range of services from the areas of digital
marketing, content writing, translation and
event management.
I developed a comprehensive brand
identity for Savarakatini that communicates
the company’s core value of fun.
The hand-lettered logotype is elegant,
feminine and informal at the same time,
and the swirly decorations add a dose of
playfulness.
13. The “twist” is the Devil’s tail detail which
symbolizes a creature that knows how
to have fun: a little demon sitting on your
shoulder and whispering ideas for pranks
and mischief.
The result is a striking and unique visual
brand that you can love or hate, but you
can’t ignore it.
14.
15. How do you evoke the atmosphere of soft
candle light, incense sticks and the intimacy
of a person who is ready to listen to all your
troubles and offer a wise advice, online?
This was a challenge I accepted when
Claire asked me to create a web site for her
tarot and psychotherapy practice.
Claire Fortune has been working with
hundreds of happy clients in person for
years, at events and in her home office.
She wanted to expand her business from
Croatia to the whole world, using new
technologies such as video-calls.
16. As a part of this project, I designed a hand-
lettered logo, business cards and a website
with the online payment and appointment
booking functionality. I’ve also taken a
series of atmospheric photographs at
Claire’s office, that we used on her website
and social media channels.
Thanks to this, Claire Fortune is visually
very different from other similar service
providers in her field, and at the same time,
her visuals are tasteful and professional.
17.
18. Services
The best ways to start working with me and transform your
business into a premium brand that people talk about
19. Logo & Brand Design
Before you develop any kind of marketing
campaign, it’s necessary to develop a brand
strategy which outlines how your company
is different from your competition, who
your target clients are and what are your
company’s core values that you want to
communicate. The next step after we
set these foundations is developing the
visual brand, which has the purpose to
communicate your core message to your
ideal clients through the language of
symbols and color (which affect people on
both the conscious and the subconscious
level).
Logo is an element of a brand identity
that many people are familiar with, but
there are many other elements that, when
used in harmony, enhance the brand’s
recognizability, memorability and trust.
20. As a part of the brand design, we define the following elements:
• A unique logo optimized for print and web use
• Color palette
• Typography
• Additional visuals like photography, graphic patterns and textures
• Graphic design of business cards, stationery, brochures and other marketing collateral
• Graphic design of promo graphics for web and social media
• Branding guidelines that describe the correct use of all the elements mentioned above
Of course, we can develop fewer elements that are top priority for you, if that’s more appropriate for
your current budget.
21. Digital Strategy & Website
Development
Digital strategy is defining the way you’ll
use digital media such as websites, social
media, mobile apps, text, graphics, audio
and video content, different forms of online
marketing, search engine optimization and
conversion optimization to achieve your
business goals. Your goals can be increasing
your sales, increasing the number of users,
lowering your costs and other goals that
affect your business growth.
In order for your website to achieve the
goals you want, it has to be aligned with
your other marketing channels, attract
potential buyers and users with the help of
quality content that they want to consume,
and lead the visitors toward desired actions
– purchase, registration, inquiries etc. – in a
smooth and logical way.
22. My desire is to insure your website is actually achieving your goals, which is why my website
development services include the following:
• Analyzing your business goals and creating a digital strategy to achieve them
• Defining your content strategy
• Website architecture planning
• Mobile-friendly website design
• Website development on the WordPress platform, plus providing training for first-time users
Website development is a step that follows the brand design, so we can insure that all your
marketing materials are in harmony. For this reason, I only create websites for clients who have also
hired me to create a logo & brand design for them.
23. About me
I’m an artist, designer, teacher and writer from
Croatia (EU). I have over a decade of professional
design experience, working both in agencies, and
as a freelancer.
I teach in-person graphic design and marketing
courses and workshops, and write about topics
relating to creativity and business.
I’m a huge Sci-Fi and fantasy nerd, lover of all
things Victorian and Art Nouveau, believer in
magic, cat person and a dedicated shadow worker.
