3. if a company is focused on operational efficiency, as amazon
does, it indeed works to lower prices -- but if a company is
focused on product leadership or customer intimacy, raising
prices seems a worthy goal
16. Big Data there is so much more data outside the enterprise than within it…
Corporation
Big
Historical Data
(ERP, CRM, and etc) Data
Issues
Large Enterprises
Mid-Size Companies
Small Companies
Current Future
17.
18. The Rise of Big Data Apps And The Fall of SaaS
Not just track sales force
productivity; we’d recommend
how you’re doing versus your
competitors based on data
across the industry.
Not just capture and nurture
leads generated by our clients,
we’d find and attract more
leads for them from across the
web.
Not just track the financials of your company, it would compare them to
public filings in your category so you could benchmark yourself
19. Lifestyle Segmentation - Understand more about my customer ?
Customer ID Customer Address Customer Name Customer Address Mosaic Type
10023232 5A, Block D, Tai Ko … 10023232 5A, Block D, Tai Ko … A02
10023233 7D, Green Park Tower … 10023233 7D, Green Park Tower … D12
…. …. …. ….
Experian
Mosaic
Coder
100,000 “individuals” 100,000 “persons”
20. Help companies understand online consumer behavior and
competitive dynamics.
Who are your competitors? How to position your Company
25
million internet users
CUSTOMER
MIGO
ACCOUNT
MANAGER
1+
million online businesses
27. Video CRM - Analyze viewership & behavior
domain social sharing geography
unique visitors external publishing devices
28. Utilizing Mobile
Informative Service GPS Entertainment Social
Product news eStore Location (@Vibe) Check in
Product info Web storage tracking Game
Video CSC Music
RSS Account App
management
RFM analysis Informative Mobile Behavior
Survey
Campaign
Service Social Offers
RIGHT
-time
-location
GPS -channel
Video
-content
Entertainment
31. Statics and Prediction Modeling
Clustering
Associations
Sequential Patterns
Similar Time Series
Classification
Value Prediction
Conjoint Analysis
Hierarchical Bayesian
Analysis
and more .……….