The document discusses that great creators rarely have mild personalities. They are cantankerous egocentrics who are unwelcome in modern corporations. David Ogilvy says that few of the great creators have bland personalities, and they are cantankerous egocentrics, the kind of men who are unwelcome in the modern corporation.

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3. 偉大的創作家很少具有溫和的個性〈
他們是不易相處的自我主義者︽是現代企業中不受歡迎的一群〈
○大衛 奧格威●
FFeeww ooff tthhee ggrreeaatt ccrreeaattoorrss hhaavvee bbllaanndd ppeerrssoonnaalliittiieess..
TThheeyy aarree ccaannttaannkkeerroouuss eeggoottiissttss,, tthhee kkiinndd ooff mmeenn wwhhoo aarree uunnwweellccoommee iinn tthhee mmooddeerrnn ccoorrppoorraattiioonn..
--DDaavviidd OOggiillvvyy
Tuesday, December 20, 11

4. 偉大的創作家很少具有溫和的個性〈
他們是不易相處的自我主義者︽是現代企業中不受歡迎的一群〈
○大衛 奧格威●
FFeeww ooff tthhee ggrreeaatt ccrreeaattoorrss hhaavvee bbllaanndd ppeerrssoonnaalliittiieess..
TThheeyy aarree ccaannttaannkkeerroouuss eeggoottiissttss,, tthhee kkiinndd ooff mmeenn wwhhoo aarree uunnwweellccoommee iinn tthhee mmooddeerrnn ccoorrppoorraattiioonn..
--DDaavviidd OOggiillvvyy
Tuesday, December 20, 11

5. X
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8. mission:
“experimental & entertainment”
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12. GGooooggllee提供的搜索服務被查詢超過669944,,444455次
FFlliicckkrr上有超過66,,660000張照片被上傳..
660000條共計2255小時的vviiddeeoo被上傳到yyoouuttuubbee
在ffaacceebbooookk上有669955,,000000條狀態更新,,7799336644篇文章和551100004400評論被發布..
7700個新域名被註冊
超過116688,,000000,,000000EEmmaaiill被發送
332200個新的帳戶和9988000000條微博在社交網站ttwwiitttteerr產生
iipphhoonnee aapppp被下載超過1133,,000000次
2200,,000000個新貼子在微博客平台ttuummbblleerr上發布
ffiirreeffooxx的下載次數超過11770000次
WWoorrddPPrreessss被下載超過5500次
WWoorrddPPrreessss 插件被下載超過112255次
110000個帳號在專業社交網站LLiinnkkeeddiinn上註冊
YYaahhooooAAnnsswweerrss..ccoomm 有4400個問題產生
AAnnsswweerrss..ccoomm 有超過110000個問題產生
UUrrbbaannDDiiccttiioonnaarryy..ccoomm 增加一個新的解釋
超過11,,220000個廣告添加到CCrraaiiggsslliisstt
SSkkyyppee 的用戶產生超過337700,,000000分鐘的語音信息
在個性化音樂服務平台PPaannddoorraa提供超過1133,,000000小時的音樂流
最大的社會閱讀出版公司SSccrriibbdd有超過11,,660000篇被閱讀..
Tuesday, December 20, 11

13. Brands must integrate into the rhythm of people’s lives.
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14. “BEHAVIOR”
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16. 众银
现 对 许 众银
问题 风 为
经济 稳 战 众
闻 众
谓 们
众银 们 见 众 值
变
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20. 2010 Waterman
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21. 值
&
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22. 2009 Waterman
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33. http://work.omdigital.com.tw/OMDigitalWorks/2010/2010_2_cht.html
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38. http://work.omdigital.com.tw/OMDigitalWorks/2010/2010_5_cht.html
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47. digital storytelling
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48. think beta
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49. think useful
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50. people have power not you
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51. find a needs
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52. no rules
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53. “ why digital”
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54. Question?
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