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Create, Execute, Measure and Automate: Neolane Cross-Channel Campaign Best Practices

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Neolane, Inc.
Neolane, Inc.

Ludovic Velu, Consulting Manager, Neolane This session will leave you armed with proven best practices spanning the key steps in the campaign management lifecycle. From split testing to descriptive analytics, control groups to content previews and quality checks, inbox rendering to campaign planning, sample workflows, event triggers and sophisticated automation, you will leave this session with practical campaign execution advice that you can immediately leverage in your Neolane day-to-day. Learn more: http://www.neolane.com

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Create, Execute, Measure and Automate: Neolane Cross-Channel Campaign Best Practices Ludovic Velu, Consulting Manager
Multichannel / Cross channel ,[object Object],[object Object],[object Object],[object Object]
The standardization of cross channel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(1) Médiamétrie / NetRatings - 2008 (2) Neolane survey – 10/2007
Why should I go for a cross channel strategy? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Which approach should I choose? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t make the following mistakes ,[object Object],[object Object],[object Object],[object Object]
Neolane: one-to-one cross channel ex: special offers, cross-sell, transactional information Messages and Offers Mobile E-mail Neolane v5.1 Web Direct mail Call Center Médias Sociaux Coming soon Personalization engine
Reports ,[object Object],[object Object],[object Object],[object Object]
Thank you! ,[object Object],[object Object],[object Object],[object Object]

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  • 1. Create, Execute, Measure and Automate: Neolane Cross-Channel Campaign Best Practices Ludovic Velu, Consulting Manager
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