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Keys to Marketing Automation Success and Where to Start

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Neolane, Inc.
Neolane, Inc.
BusinessNews & Politics
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Keys To Marketing Automation Success and Where to Start Kristin Hambelton 02/10/2011
[object Object],[object Object]
[object Object],Call Center Direct Mail Email Social Media Mobile Events Web Site I know a lot about Jake *but* I don’t have a complete picture of him
[object Object],Call Center Direct Mail Email Social Media Mobile Events Web Site I know a lot about Jake *but* I don’t have a complete picture of him
[object Object],360° Marketing View with a Unified Database is Key The Brand is the capital that gives value to the company and its products Prospect/ Customer
[object Object]
[object Object]
[object Object],Sales can see why the lead was passed to the CRM system.
[object Object],Marketing History link from within the CRM lead record shows them all the marketing history in one place.
[object Object],Sales can tailor their sales message in response to real-time marketing activity.
[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Tel: 617- 467- 6769 Email: kristin.hambelton @neolane.com Web: www.neolane.com @KMHambelton @Neolane Blog.neolane.com

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