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Neolane Email Deliverability Best Practices

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Neolane, Inc.
Neolane, Inc.

David Letemple, Senior Consultant - Deliverability Expert and Jean-Michel Radiskol, Chief Deliverability Officer, Neolane Email reputation and deliverability is a much an art as it is a science. Attend this session to strengthen your email deliverability skills and knowledge. Learn advanced technical tips & tricks to leverage Neolane’s rich deliverability feature set. Inbox rendering and monitoring, spam scoring, quality auditing, seed-list management, quarantining, whitelisting and throttling will no longer hold any secrets for you. Learn tangible and pragmatic measures to take to optimize your email deliverability strategy. Learn more: http://www.neolane.com

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Neolane Email Deliverability Best Practices David Letemple & Jean-Michel Radiskol Deliverability Experts
Marketing reputation Marketing Reputation Reputation ,[object Object],recipients advertiser ,[object Object],Message deliverability quality Reputation is the key point: It is critical to implement solutions to monitor and improve it =
Deliverability optimization cycle Data quality Relevant content Sending infrastructure Reputation monitoring ● Data collect ● Unsubscription process ● Managing bounce strategies ● Best practises ● Check HTML syntax ● Spam Scoring ● Inbox rendering ● Number of IPs / Domains configuration ● Classes of services ● Network configuration ● Authentication ● Campaign monitoring dashboard ● Inbox monitoring ● IPs monitoring dashboard Neolane helps Companies improve their Marketing Reputation through 4 major directions!
Deliverability optimization cycle Sending infrastructure ● Number of IPs / Domains configuration ● Classes of services ● Network configuration ● Authentication Neolane helps Companies improve their Marketing Reputation through 4 major directions!
Sending Infrastructure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Deliverability optimization cycle Data quality ● Data collect ● Unsubscription process ● Managing bounce strategies Neolane helps Companies improve their Marketing Reputation through 4 major directions!
Bounces management ,[object Object],[object Object],[object Object],[object Object],Recipient address Final status of recipient’s address Quarantine status reason Email communication that caused the quarantine
Deliverability optimization cycle Relevant content ● Best practises ● Check HTML syntax ● Spam Scoring ● Inbox rendering Neolane helps Companies improve their Marketing Reputation through 4 major directions!
Check HTML syntax ,[object Object],[object Object],Without diagnostics With diagnostics
Spam Scoring ,[object Object],[object Object],[object Object],email doesn’t pass email OK to go!
Inbox Rendering / Inbox Testing ,[object Object],[object Object],[object Object]
Deliverability optimization cycle Reputation monitoring ● Campaign monitoring dashboard ● Inbox monitoring ● IPs monitoring dashboard Neolane helps Companies improve their Marketing Reputation through 4 major directions!
Thank you! ,[object Object],[object Object],[object Object],[object Object]

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