2. Agenda
o Introduction to social media marketing (history and progress)
o Who needs SMM
o How much it affects brands (statistics and explanation)
o Creating a social media strategy
• Choosing the right Platform/s
• Targeting the right audience
• Crafting the content strategy
• Reporting and analysis (famous tools and techniques)
o Examples for the top brands presence on social media in Egypt
o Activity/test
Day#1Day#2
10. SM history
People expected social media trend to rise and fall shortly…..
But now, using social media for marketing purposes have become an
indispensable tool in the hand of a marketer no matter what he’s marketing
for
21. How Social Media can affect a brand
Brand Awareness
Generating leads
Product Ratings and Reviews
Constant Innovation
Problem solving
22. How Social Media can affect a brand
Facts and statistics about online behavior
81% of Shoppers Conduct Online Research Before Buying
74% of online adults use social networking sites.
61% read online reviews before taking the “buying” step
90% of people from 18-29 years old use social media
Given these pieces of information you must be aware of the power of social media and
how much it can influence potential customers knowing these facts:
- Your target audience will look you up before dealing with you
- They will look up other options before taking any steps
- They are online most of the time and you must use that to leave an
impression
23. What is a “strategy”?
What is a “Social Media Strategy”?
24. Choose the right Objectives
Am I raising awareness about my products?
Or am I seeking leads? … or what?
25. Choose the right platform
Who am I talking to?
What am I saying / selling
Where am I?
Content type
26. Facebook facts
Facebook has over 1.49 billion monthly active Facebook users, which is a 13% increase year
over year.
4.5 billion likes generated daily
968 million people log onto Facebook daily (DAU) for June 2015, which represents a 17%
increase year over year
There are 1.31 billion mobile active users (MAU)
Age 25 to 34, at 29.7% of users, is the most common age demographic
Facebook users are 76% female and 66% male.
5 new profiles are created every second, and there are 83 million fake profiles.
Photo uploads total 300 million per day.
27. Instagram facts
Instagram has 400 Millions monthly active users.
75% of these people are outside the US.
Around 80M photos are now shared on the site a day.
Overall there have been 30bn photos shared through the app!!!!!!
On an average day Instagram users hit the ‘like’ button 2.5bn.
53% of internet users aged 18-29 use Instagram.
28. Twitter facts
316 Millions monthly active users.
100 million daily active users
Tweets posted with attached image links have 5 times higher engagement rate.
29. Choose the right audience
Who makes the buying decision?
Who influences the decision maker?
31. - Objectives
- Platforms
- Target Audience
- Content strategy
- Analysis
- Current state analysis
- Competitive analysis
Social Media Strategy
32. Reporting and Analysis
Current state analysis
Numbers
Response (rate, time, type)
Visuals
Information (about us)
Content type
Posting frequency
33. Reporting and Analysis
Competitive analysis
Compare Numbers
Compare Response (rate, time, type)
Compare Visuals
Compare Information (about us)
Compare Content type
Compare Posting frequency