How to Make Good UX Decisions to Build Great CX | FREE eBook
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Every annoyance or cognitive load lowers UX quality, not just difficulties or errors. Customers subconsciously notice brand fails ❎ just the way they acknowledge a company providing them seamless service ✅. The result can be loss of credibility and brand value, thus amounting to bad customer experience in the long run. Take better UX decision: http://bit.ly/2KJoM5L
