Do you want to empower your indoor location targeting with Beacons? Netmera gives you a unique experience by combining Netmera targeting tools, push notifications and analytics with beacon management system.

1. Beacons and Netmera for in-store marketing activities
Kaan Bingol, Co-Founder & CEO
Çiğdem Bağbakan Çağan, Marketing Director
Netmera for In-Store Campaigns & Engagement

2. What is Netmera?
Netmera is a
Mobile Application
Engagement Platform
It is integrated into your mobile app with
a small piece of code
Managed via very easy to use control
panel on web
Gives you beacon management
capabilities including detailed targeting,
push messages, pop-ups and analytics
It also helps developers with app
development and reduces time to market

3. Netmera Features
Beacon
Management
Segments &
Targets
Message
Creation
Engagement
Analytics

4. How to get best out of it
Mobile App Campaigns

5. Create a Message Evaluate
Start with
Targeting1 2 3
Advanced targeting
option:
•Tags
•App behaviors
•Outdoor Location
•Indoor Location
•Event based
•CRM API
Plain or rich push option
available
Rich media in-app pop-
ups
Images, videos, maps
can be embedded
You can make A/B
testing before sending
the main campaign
Evaluate success
with advanced push
analytics
How to get best out of mobile app campaigns

6. 1. Find the right person
Depend on users in-app
behaviors such as:
•Open rates
•Time spent in app
•Purchasing frequency
Use their own preferences:
•Demographics
•Interests
•Mobile devices
•CRM Tags
Location
•Geo Location
•Geo Fences
•Micro Location (Beacons)
Autotrigger your
messages based on:
•In-app user actions
•Beacon events
•Events happening in
customer backend systems

7. 2. Create a message
Reach your users with:
Regular push
campaigns
•Add parameters
•Custom sound
•Badge increment
•Vibration
Rich push campaigns
•Insert images
•Links
•Maps
•Video etc…
•Store them in push inbox
Pop-ups
•Reach even opt-out users
•Design pop-up size based
on your needs
•Insert rich media

8. 3. Analyze
Campaign Analytics
•Success rates
•Push open rates
•Click through rates
•Device info
App Analytics
•App open rates
•Time in app
•Install rates
•Customized action
rates
Beacon Analytics
•Real time user
detection & reporting
•Measure in-store
user behaviour

9. In-Store Engagement with Beacons
Netmera Beacon Management

10. How It Works
Beacons:
• Bluetooth Low Energy Devices
• Notify nearby devices
• Micro location (cm’s to 60m)
Netmera SDK:
• Enables app for beacons
• Pick up & process beacon signals
• Trigger notifications sent from
Netmera Platform
Netmera Platform:
• Real-time
• Collect & analyze beacon signals
• Combine with segments & targeting
• Trigger notifications

11. In-Store Campaigns In-Store AnalyticsBeacon Management
Register & place your
beacons
User friendly beacon
definitions
Set beacon locations
Track and report your
beacons
Sent auto-triggered
campaigns when beacons
are in range
Combine user segments
and targeting options
Micro location based
campaigns & info delivery
Detect store users
real-time
Know in-store
behaviour of users
Measure
effectiveness of in-store
campaigns
Features

12. Enhancing In-Store Engagement with Netmera
& Beacons
Use Cases

13. Beacon Use Cases
Sales Promotions
Store magnet
Special offers
Cross sell
Engagement and loyalty
Who is in the store?
Self service info
Gamification
Loyalty card
Post sales & Payment
Payment type promotion
Mobile payment

14. Sales promotions

15. Store magnet
Increase your store visits with
push notifications.
Target your audience with out
door and in door location
targeting.
Combine Netmera geo fence tools
with the power of beacon in door
capabilities.

16. Special offers
You will instantly know who
entered your store with the help
of beacons. This means, you will
have time to make your offer till
they make it to the cashier.
Give them offers based on their
past purchases and make it more
likely to draw their attention.

17. Cross Sell
Know how your customer walks
between the aisles, give offers
based on their in store location.
Sell this capability to big suppliers
and increase your cross sell
options!

18. Engagement and Loyalty

19. Who is in the store?
Knowing who entered the store
will enable you to engage more
with them.
Welcoming them with their
name, bringing their pre orders
before they ask or making special
push notification campaigns for
frequent visitors are just a few
examples.

20. Self service info
Some customers are too shy to
ask for help.
Let them get their own info. You
can give product or store
information with the help of
beacons.
Users will just touch their phones
to the beacon to get info about
the products.

21. Gamification
You can turn in store experience
into fun, by deploying “treasure
hunt” like games.
Either for customer engagement
or to keep their kids busy while
shopping, this will be a nice event
for big department stores or
malls.

22. Loyalty cards
Remind your customers to use
their loyalty cards, or redeem
their points or coupons when
they come to the checkout.
You can also utilize mobile loyalty
cards or send coupons with push
notifications.

23. Post Sales and Payment

24. Payment Type Promotion
You can promote payment types
by sending push notifications
when the customer comes to the
cashier.
Banks may also be interested in
utilizing those kind of campaigns.

25. Mobile Payment
To speed up payment process,
you can deploy mobile payment
option together with beacons.
Customers just use their phone to
pay near the POS and that’s it!