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2011.6.24.




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                                                                                           1
AOG




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                                                                              2
AOG
✓                                              Analytics & Optimization Group

✓                               2006                   4

✓                                                      Data Oriented




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                                                                                    3
AOG




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                                                                               4
AOG


                        KSF
KGI                                             KPI




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                                                                               5
AOG




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                                                                               6
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                                                                               7
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                                                                               8
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                                                                               9
PDCA




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                                                                               10
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                                                                               11
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                                                                              13
Attention                          Acquisition                          Search   Consideration   Decision




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                                                                                                                  14
Attention                          Acquisition                          Search   Consideration   Decision




Paid


Owned


Social


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                                                                                                                   15
Attention                          Acquisition                          Search   Consideration   Decision




Paid


Owned


Social


 Copyright (c) 2011 AOG / Netyear Group Corporation. All Rights Reserved                                       !
                                                                                                                   16
Attention                          Acquisition                          Search   Consideration   Decision




Paid


Owned


Social


 Copyright (c) 2011 AOG / Netyear Group Corporation. All Rights Reserved                                       !
                                                                                                                   17
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                                                                              18
scenario
                                                            səәnæ'rio`u




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                                                                              19
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                                                                              20
goal
                                                                          go'ul




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                                                                                      21
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                                                                              22
measurement
                                                          me'ʒəәrməәnt




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                                                                              23
indicator
                                                          ˈɪndɪkeɪtəә(r)




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                                                                               24
practice
                                                                 præ'ktis




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                                                                                25
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                                                                              26
✓KGI

                   ✓           KSF                           ✓            KSF   ✓KSF

                    ✓           KPI                          ✓            KPI   ✓KPI


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                                                                                           27
✓
✓



                                             KGI
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                                                                              28
✓
✓




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                                                                              29
✓
✓
✓
✓


Copyright (c) 2011 AOG / Netyear Group Corporation. All Rights Reserved   !
                                                                              30
Role & Goal


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                                                                              31
!""




                                                                                  %




                                                        #$




                                                                          Role & Goal
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                                                                                          32
Role & Goal



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                                                                              33
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                                                                              34
✓
✓
✓
✓
✓


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                                                                              35
✓                                                               Role & Goal



✓

✓


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                                                                                  36
2


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                                                                              37
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                                                                              38
Google
                             Omniture                                     CVR
        PDCA
CTR

                   PV
                                                                          KPI

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                                                                                    39
Copyright (c) 2011 AOG / Netyear Group Corporation. All Rights Reserved   !
                                                                              40

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これから求められる自社メディアの最適化・効果分析について

  • 1. 2011.6.24. Copyright (c) 2011 AOG / Netyear Group Corporation. All Rights Reserved ! 1
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  • 5. AOG KSF KGI KPI Copyright (c) 2010 AOG / Neteyear Group Corporation. All Rights Reserved ! 5
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  • 26. ✓KGI ✓ KSF ✓ KSF ✓KSF ✓ KPI ✓ KPI ✓KPI Copyright (c) 2011 AOG / Netyear Group Corporation. All Rights Reserved ! 27
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  • 31. !"" % #$ Role & Goal Copyright (c) 2011 AOG / Netyear Group Corporation. All Rights Reserved ! 32
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