How can Retail capitalize on “Webrooming”? ROPO: Research Online, Purchase Offline - 84% of offline shoppers are influenced online.

1. Showrooming
Webrooming
From
to
Era
Embrace OMNI
channel experience
Created by www.NewBlack.io
Webrooming vs. Showrooming
How to embrace webrooming in Research stage
How to embrace webrooming in Purchase stage
4 key factors to embrace OMNI-channel experience
Research Online -> Purchase Offline
Dynamic supply chain process
Research Offline -> Purchase Online
Pro-active
Provide consumers with
relevant and local info
such as nearby store location,
direction, travel time from
shoppers current location
and nearby parking info.
Experience
Engage with consumers to
touch & feel their product
selection and help
them to reduce the scope of
search.
Expertise
Demonstrate product features
& benefits that are relevant
to the consumers’ need and
give advice & solution to
complete their shopping
journey by cross-sell & up-sell.
Efficiency
Ensure a fast & smooth
checkout process
with a variety of payment
options, delivery options and
digital receipts option.
Efficiency
Optimize omni channel
experience such as online
reservation in nearby store,
ready pick up notification
and pick up time frame
suggestion.
Accuracy
Avoid consumers
disappointment due to wrong
info such as in-store inventory,
price, opening time and
warranty policy.
1
Empower employees with knowledge2
Effective data analytic3
Integrated commerce platform4