The document discusses cities as interfaces between human social and economic activity and computational systems. It notes that data will create more connected cities and is critical to their sustainable success. It also discusses how the feedback loops between different data types and physical experiences are becoming more symbiotic. The interface between public and private infrastructure and personal systems is key to consider the appropriate level of presence for these interfaces. The document advocates for designing technological experiences in cities to support and enhance the "flow" of human enterprise in cities.

1. The Experience
of Cities
October 2012

3. the city is an interface.

4. the city has always been an interface
to human social and economic affairs

5. computation is - simply or not - the
newest layer.

6. data will create connected cities. it is in fact a
critical material in their sustainable success

7. Urban Scale
TIME (Accretion)
Personal / Contextual Archival / Access
“Dynamic” Data (“Big” Data)
TIME (Perception)
Human Scale

8. the feedback loops across data types and
(physical) experience are becoming more
symbiotic

9. data production and consumption is
approaching a new threshold of scale - and
this will trigger emergent experience and
interaction needs

10. frog designs experience ecosystems that
enable better platform, brand and human
relationships.

11. EXPERIENCE
SENSORS & DISPLAYS
NETWORK
11

12. Project Masiluleke

14. Agheera

15. Alcatel-Lucent

16. Ecotality

17. BRAND
STR
ATE
GY
EXPERIENCE BUSINESS
STRATEGY STRATEGY
ND TEC
BRA GY STRA H
TE TEGY
STRA
SERVICE ECOSYSTEM
DESIGN SYSTEMS
CONCEPT DESIGN
DETAILED DESIGN
AND IMPLEMENTATION
PHYSICAL PRODUCT
UCT WEB EXP
PROD ERIENCE
PHYSICAL
MO
OBE BILE
G &O EXP
GIN ERIE
PACKA NCE
EXE
CUT
I ON
© 2012. confidential & proprietary. 17

18. © 2012. confidential & proprietary. 18

19. the city is organized
complexity.

20. the city is about the complexity of people
and behaviours. Technology only enhances
or hinders these factors.

21. the interface between public and private
infrastructure and personal systems is key:
what is the appropriate degree of presence
for these interfaces?

22. “Can we move from interactions (with a
system) to a relationship?” -Genevieve Bell, Intel

23. the city is an experience.

24. frog partners with the NCF with the goal of
promoting a human-centered design approach
to both existing and emerging urban
environments.

25. Every city has its own rhythm - technological
experiences should support and enhance the
‘flow’ of human enterprise

26. Reconciling human, material and technological
time scales is a critical experience strategy
for cities.

27. “placefulness”