Sunbites had to run a campaign targeted towards women, majorly aiming to make them appreciate themselves more. Asking them to take some time off the rush, and focus of their self occasionally. The brief was simple, talk to the women, and make them appreciate the importance of relaxation, enjoyment, self improvement and vitality.

1. February 2016
How Sunbites presented 'Box of the week', through
interactive posts on Facebook Newsfeed.
Case Study

2. Sunbites had to run a campaign targeted towards women, majorly
aiming to make them appreciate themselves more. Asking them to
take some time off the rush, and focus of their self occasionally. The
brief was simple, talk to the women, and make them appreciate the
importance of relaxation, enjoyment, self improvement and vitality.
Case Study
BRIEF
FMCG
Sunbites Arabia Newsfeed SmartApp

3. We ran a campaign called 'Sunbites - My Time', and revealed one
emotion at a time through a unique video for each, and giving the
women a chance to win Sunbite's 'My time' box of the day, just by
registering themselves. We had to give away 100 boxes, and the
first 100 to register would win it. A versatile app, which would play
a different video, and give away a different gift every 2 days. from
the same post. Of course we received much more than 100 entries
for it, unfortunately.
Case Study
STRATEGY
Sunbites Arabia Newsfeed SmartAppSunbites Arabia Newsfeed SmartApp
FMCG

4. Screen 1
Click 'play' to
see what's in
store for you
this week!
Case Study Sunbites Arabia Newsfeed SmartApp
FMCG

5. Screen 2
Case Study
Watch video
of the Box
of the week
Sunbites Arabia Newsfeed SmartApp
FMCG

6. Screen 3
Case Study
Read more
about what
you are about
to win!
Sunbites Arabia Newsfeed SmartApp
FMCG

7. Screen 4
Case Study
Fill in your
details to
make it
your's.
Sunbites Arabia Newsfeed SmartApp
FMCG

8. Registrations received per day
FMCG
Dec 23 Dec 29
20
0
40
80
60
100
120
114
46
143
34
28
12
2
1 2 3 4 5 6 7
140
160

9. Number of clicks on Play button - 18,186
Number of Number of Number of
21.2% 12.69% 4.84%
FMCG
1,736
Video Views
1039 397
People who
registered
to win it
People who
viewed the
Box of the week
C o n v e r s i o n R a t e

10. We only had one job. Get registrations.
Sunbites wanted users to be excited
about the 'Box of the week', and register
themselves to win it.
All this in exactly 7 days.
We got 397 registrations. In just 7 days.
Along with 1,736 video views, and 1039
views on the Box of the week.
FMCG

11. NEWSFEED SMARTAPPS
US Patent File Number: US2014880295 / Indian Patent File Number: 5298/CHE/2014 /
GCC Patent File Number: 2015/30232
Newsfeed SmartApps is a patent pending innovation that
let's brands post rich, engaging & interactive status
updates on their FB pages resulting in higher engagement.
With Newsfeed apps deploy engaging games, quizzes,
surveys, mini-websites, data collection apps, videos or
product slideshows with call to action and any interactive
element right in the newsfeed!
nj

12. Easy to Post Works on
Newsfeed
Mobile
Friendly
Promotable via
Facebook Ads
No allow app &
FB app tab
Sharable &
Likeable
Comprehensive
Analytics
NEWSFEED
SMARTAPPS
Newsfeed SmartApps