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Editor's Notes

  1. Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
  2. In this presentation we will look eCommerce solution, the cost and skills required, along with tips, selection checklist and additional tools.
  3. Overview of eCommerce solution eCommerce solutions are a wide variety of ideas and tools which serve to help spur the business process. Any ecommerce tool can include design, hosting, site building, and programming.
  4. Cost and skills required eCommerce solutions can cost anywhere from tens of dollars to tens of thousands of dollars depending on the scale of your business. A certain amount of skill and computing skills are needed to be able to install and use most ecommerce solutions.
  5. Suggested approach Look for orders, payment processing software, and tracking and customer data collection tools. All of these things are needed as the nuts and bolts to sell online. Getting the customers to come is a different story, and requires the help of a top notch marketing and advertising campaigner, not to mention the quality products that people will be dying to buy.
  6. Tips and tactics Simplicity on sites is always better than putting out a site with all the available bells and whistles, which is difficult for the customers to navigate, and hard for the merchant to keep up and manage. Integrate Photoshop, Dream weaver, and FrontPage into the program. Outsourcing the site design, building, administration, and maintenance save you a lot of time and your site will be professionally built and maintained.
  7. Additional tools to consider Some additional tools to consider while running an ecommerce business are – Paypal, Macromedia Dream weaver, Macromedia Flash, Google AdWords, Yahoo Merchant, and Shopping Cart.
  8. We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.