1. LUXURY RETAIL LOUIS VUITTON in Ho Chi Minh City, Vietnam
2. Question: Why does LV have only one outlet on Dong Khoi street? Isn't it enough to cover the market?
3. Who is LV's targetcustomers in HCM City? • Foreigners who work n live in HCMC. • They're rich and having high-level positions at workplace • They have needs for expressing yourself in the society • Love art, fashion • And want to be respected
4. What's the reason to LV choose only one outlet for serving all target customer in HCMC?
6. Most of LV's target customers live in luxury hotels in the center of HCMC. And Dong Khoi street, the main streets located in the center of the city, is the attracting place for the first-class brands choosing for their luxury store.
7. One store is enough for LV to reach their target customers in HCMC.
8. In sum up • "Covering the market" does not depend on the quantity of stores,line-stores • "Covering the market" is decided on the location of target customer. • And the quantity of stores are dependent on Maket Demand Index.
