The document discusses the principles of alchemy and how they relate to design. It explores the three main principles in alchemy - Salt, Mercury and Sulphur - which represent the body, mind and soul. It also discusses how the practice of alchemy has spread historically. The document then shifts to discussing principles of design, noting how design works best as a team sport, the importance of inclusivity and diversity, checking ego, practicing beginner's mind, and bringing a design consciousness to organizations.

2. Copyright © 2020 Accenture. Todos os direitos reservados. Material con

3. Prerequisites: a willingness to consider new
ideas.

4. Copyright © 2020 Accenture. Todos os direitos reservados. Material con
Over 400 hours of listening to how masters
of design approach, communicate & deploy
design at their companies.
Synthesis and a set common themes.

5. Copyright © 2020 Accenture. Todos os direitos reservados. Material con

8. The art spread and proliferated to the Greeks,
Islam, Western Europe and the Italian
Renaissance.

9. Copyright © 2020 Accenture. Todos os direitos reservados. Material con
Scientific art, by which one learns to dissolve
bodies, and draw from them the different
substances on their composition, and how to unite
them again, and exalt them to a higher perfection.

10. Copyright © 2020 Accenture. Todos os direitos reservados. Material con
Split into an examination of its practical
exoteric applications - transmutation of base
metals, and the philosophical esoteric practice
- spiritual aspects.
https://gnosticwarrior.com/what-is-alchemy.html

11. Copyright © 2020 Accenture. Todos os direitos reservados. Material con
As above, so below
Accomplish the one true thing.
Alchemist believe in the one thing to be the
prima materia, the first matter.
Beinecke Digital Collections

12. Copyright © 2020 Accenture. Todos os direitos reservados. Material con
Code words used for the 3 principles.
Spirit/Mind Body
Soul

13. Salt
Body
Physiological
World consciousness
Mercury
Spirit / Mind
Psychological
Self consciousness
Sulphur
Soul
Spiritual
Collective consciousness
Fluid conne
ct
ion between high and low

14. Salt
Soul
Spiritual
Collective consciousness
Fluid conne

15. We are in the era of collaboration and teams.”
- Phil Gilbert, IBM Head of Design
When a group of people do design it is remarkable
more impactful and powerful than when an
individualdoes design. Especially at scale.

16. Copyright © 2020 Accenture. Todos os direitos reservados. Material con
a team sport
Inclusivity, diversity and equity are paramount.
The more diverse a group presumably the more
you are going to understand the problem you are
going to solve.

17. Copyright © 2020 Accenture. Todos os direitos reservados. Material con

18. Body
Physiological
World consciousness
Mercury
Spirit / Mind
Psychological
Self consciousness
Sulphur
Soul
Spiritual
Collective consciousness
Fluid conne
ct
ion between high and low

19. Salt
Spirit / Mind
Psychological
Self consciousness
Sulphur
ct
ion between high and low

20. Copyright © 2020 Accenture. Todos os direitos reservados. Material con
Most effective design is with people who’s expression
of self and defence of the self is not central or driving
them.
The key is acknowledging everyone wants to be right.
Tame the ego and look at things with fresh eyes.

21. Copyright © 2020 Accenture. Todos os direitos reservados. Material con
Catch yourself in the moment. Allow yourself to listen
and observe and not form opinions immediately.
Seasoned designer, new starters and non-designers
are good at practicing beginners mind.

22. Copyright © 2020 Accenture. Todos os direitos reservados. Material con

24. optimism

25. Copyright © 2020 Accenture. Todos os direitos reservados. Material con

26. “Of course!”

27. Copyright © 2020 Accenture. Todos os direitos reservados. Material con
The empathy to understand how it works and boldness
to make change where needed.

28. Salt
Body
Physiological
World consciousness
Mercury
Spirit / Mind
Psychological
Self consciousness
Sulphur
Soul
Spiritual
Collective consciousness
Fluid conne
ct
ion between high and low

29. Salt
Body
Physiological
World consciousness
Mercury

30. Great designers bring a design consciousness to
organisations…but the secret is to make everyone aware
they too can do great design.
Everyone is a designer whether you choose to do it or
not. Non-designed decisions are themselves design
decisions.

31. Copyright © 2020 Accenture. Todos os direitos reservados. Material con
Design is too important to be left only to the
designers.
As above, so below.
https://amunaor.
fi
les.wordpress.com/2012/07/paracelsus.jpg

32. Copyright © 2020 Accenture. Todos os direitos reservados. Material con
Like Harry Potter’s Half-blood Prince
adapting a recipe for best results.

33. Copyright © 2020 Accenture. Todos os direitos reservados. Material con
Mercury → Spirit/Mind → Beginner’s mind
Salt → Body → Design is a muscle the whole business should flex
Image references:
The Getty alchemy collection on https://archive.org/
https://www.alchemywebsite.com/index.html
Beinecke Digital Collections https://brbl-dl.library.yale.edu/
Adobestock