This document outlines Nick Jankel's views on the future of business and leadership. It discusses how business has evolved from small human networks based on trust, to shareholder capitalism focused on profit, to the modern corporate structure designed for efficiency. However, this has led to issues like worker disengagement, stress, and lack of purpose. The document argues this is an opportunity to transition to Enterprise 3.0, with businesses focused on delivering purpose to communities through creativity and a collective spirit. It provides Nick's perspective on leadership approaches needed to drive this transition, such as presence, wisdom, collaboration and influencing change.

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NICK SENECA JANKEL
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FEB 2016
SWITCH ON: THE FUTURE
OF BUSINESS

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60 PEOPLE IN US ALONE WILL DIE PREMATURELY
BECAUSE OF VW EMISSIONS RIGGING
130 MORE EARLY DEATHS COULD BE AVOIDED IN VW
RECALLS ALL THE CARS BY END OF 2016
2015: CALIFORNIA

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YEARNING
SUFFERING

4. BREAK
DOWN /
THROUGH
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CONTEXT
MEDICINE
(PSYCHIATRY) &
PHILOSOPHY OF
SCIENCE
AD
CREATIVE
PLANNER -
TBWA
INNOVATION
AGENCY: 50
PEOPLE IN 3
YEARS
AUTHOR,
SPEAKER &
WISDOM
TEACHER
LEADERSHIP
CONSULTING &
COACHING
SUSTAINABLE
/ SOCIAL
INNOVATION
CONSULTING
ENTREPRENEUR
WISDOMPRENEUR

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BREAKTHROUGH BIODYNAMICS
SCIENCE:
NEUROBIOLOGY
PHILOSOPHY OF SCIENCE
EVOLUTIONARY BIOLOGY
WISDOM:
WISDOM TEACHINGS
HEALING THERAPIES
INDIGENOUS TRADITIONS
CHANGE:
ENTREPRENEURSHIP
STRATEGIC INNOVATION
COACHING
MASS BEHAVIOUR & ATTITUDE CHANGE

6. Why are
breakthroughs vital
and why do you
want to lead them?
How do you get
everyone working
together to make the
breakthrough real?
How do you influence
people to get the
breakthrough
and get behind it?
1 Purpose We are most effective leading
breakthroughs when we have
mastered our own biology,
actively using tools & practises
that ensure we remain adaptable,
resilient and empowered no
matter what. As we develop skills
at reflection, agility, self-
awareness, optimism, reframing,
energy management and mood
mastery, we radically increase
our capacity to break through the
status quo.
We use The Presence
TOOLKIT to ensure we stay
focused and energised by
developing strength in Purpose,
Connection, Clarity, Power &
Poise; and transform common
derailers Detachment,
Disconnection, Distraction,
Disempowerment &
Disintegration. We use THE
SWITCH ON TOOLKIT to break
through inner blockages, identify
limiting patterns, defuse
persistent triggers, and manage
energy for pathfinding. Every
challenge becomes fuel for growth
as we keep ourselves at our
Leadership Edge with wisdom
and mindfulness tools.
Presence &
wisdom
We use the Breakthrough
Biodynamics model to
understand how to lead and
sustain breakthroughs -
transformative change - at will;
and the constant and crucial
need for breakthrough
leadership in our ever more
Volatile, Uncertain, Chaotic,
Ambigous & Networked
(V.U.C.A.N.) world.
We use The Purpose
TOOLKIT to uncover our
leadership values, ethics and
philosophies; and then define
and embody our life, leadership
& organizational purpose. This
ensures that our leadership
energy and creativity is focused
on breaking through problems
that matter to create and
capture value; and deliver
positive impact.
We use The LEADERSHIP
DEVELOPMENT TOOLKIT to
identify how we want to
consciously build our leadership
potential and how to measure it.
Strategy is how we intend to move
a system towards breakthrough
and capture value / deliver
impact. We aim to develop an
innovation mindset; and master
creative tensions at the heart of
leadership: Data vs. intuition.
Action vs. reflection. Control vs.
creativity etc.
We identify, define and own the
right problems with The
Problem TOOLKIT; whilst
transforming sustainability and
social constraints into fuel for
creativity. With The
Breakthrough TOOLKIT,
we surface the assumptions that
underlie problems and positively
disrupt them to drive
breakthroughs (before we are
disrupted ourselves). We use The
STRATEGY TOOLKIT to design,
envision and plan solutions that
bring breakthroughs to life with
single-minded outcomes.
In a constantly changing world
without perfect data,
breakthrough strategy must be
emergent and agile. We celebrate
wins and learning of all kinds
along the way as we actively
metabolise failure into
organizational insight and
leadership growth.
Insight, futures
& Systems
To make breakthroughs happen,
many people have to change
their beliefs and behaviours.
We use The INFLUENCE
TOOLKIT to master how to
activate our formal and informal
networks, influence relational
fields with our leadership
presence, get buy in and
sponsorship and influence
people ethically so they take
ownership. We use The
entrepreneurial
TOOLKIT to go-getting
intrapreneurial attitudes and
behaviours that influence people
fast.
We use The StorycrAfting
TOOLKIT to develop narratives
that engage people in our vision
and make change urgent,
compelling & clear. A great story
connects emotionally, justifies
rationally and then invites
immediate action.
The Storytelling toolkit
helps us tell, share and perform
our stories optimally. Key is to
ensure people get the 'brilliance'
of the breakthrough; and want to
engage with us to make it happen
(whether through investment,
approval or commitment) with
minimal resistance and maximum
energy. Influenceis about
constantly accelerating
momentum with our presence.
Breakthroughs happen when
leaders flex insights that open up
new possibilities. When we can
see, sense and elegantly act on
such insights, we increase our
ability to lead a system past a
threshold to breakthrough. We
master how to sensse the 'music'
of systems and the relational
fields within them.
We use The Systems
TOOLKIT to collaboratively spot
deep drivers of the status quo
that must be disrupted; and
sweetspots where small actions
can create outsize impacts. We
understand how context
influences leadership. We use
The FUTURES TOOLKIT to
explore the potential impact of
likely scenarios of the future,
challenging our assumptions and
questioning the official future.
We use The Empathy
TOOLKIT to feel into the hearts
and minds of people to explore
real needs, motivations and pain
points. We use The INSIGHT
TOOLKIT to capture and flex
insights in ways that drive
breakthroughs forward.
Breakthroughs only become real
when a coalition of people act in
symphony to make change stick.
We use The Collaboration
TOOLKIT to explore the needs,
contributions and boundaries of
each collaborator; design
incentives that drive contribution
(Meaning, Mastery &
Membership and then Money);
build micro-interventions to
deliver culture-change towards
innovation, responsibility and
collaboration; and to set up and
lead effective collaborative teams.
Collaboration is ineffective with
conventional command & control
management so we use THE
COLLABORATIVE
LEADERSHIP toolkit to build
leadership mindsets and styles
that balance the benefits of
hierarchy with those of networks
and self-organization.
We use The CONFLICT
TOOLKIT to create the conditions
for collective flow by clearing
away resistance and frustration
before it blocks flow. We reframe
disputes as creativity waiting to
happen. We lead ourselves and
others to grow through
collaboration during the
challenging periods and master
how to repair relational fields nn
conflict.
© 2005-2016 WECREATE WORLDWIDE LTD www.wecreateworldwide.comPowered by Breakthrough Biodynamics™
THE BREAKTHROUGH LEADERSHIP FRAMEWORK 4.2
What do you see
that opens up /
blocks
breakthroughs?
How can you ensure
you show up fully
and on fire as you
lead breakthroughs?
What is your
breakthrough and
how will you deliver
it?
6 Collaboration
A leadership development framework, curriculum, experiential learning journey and toolset designed to provide leaders and teams with everything they need to
consciously lead change and break through challenges - business, systemic and professional - elegantly and effectively in a complex, fast-moving world.
We use EMBODIed leadership techniques, CIRCLE-led learning, expert coaching and
our unique PEER-To-PEER COACHING system throughout our modules and programs to amplify and
accelerate leadership growth and org change. Every module is stand-alone; and can be taken in sequence.
2
3
Influence &
Storytelling
5
4 Strategy &
INNOVATION
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SWITCH ON LEADERSHIP
SWITCHED ON MBA

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21-DAY
BREAKTHROUGH
CHALLENGE
DIY BREAKTHROUGH
COACHING KIT
21-DAY
BREAKTHROUGH
CHALLENGE
THE BOOK
SWITCH ON LIFE
SWITCHED ON MBA

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THE BREAKTHROUGH CURVE
Implement new
ideas and rewire
self / system
Breakthrough
results
Paradigm
shifting ideas
& concepts
Mismatch with
environment
ORDER /
THRIVING
DISORDER/
SURVIVING
THE WORLD CHANGES OVER TIME
break
through
PROBLEM
SOLUTION
Switch On:
Release old to
open up new
∂T =
THRIVE
DIFFERENTIAL
RELEASE THE OLD PATTERNS TO RECEIVE THE NEW
HEALING / WHOLENESS PREREQUISITE OF
CREATIVITY / COLLABORATION

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FOR CENTURIES
“BUSINESS” RELIED UPON HUMAN-SCALE
NETWORKS OF TRUSTED PEOPLE -
PARTNERSHIPS AROSE AROUND MUTUALITY &
TRUST
ENTERPRISE 1.0: VEHICLE FOR DELIVERING
LIVELIHOOD WITHIN COMMUNITIES

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SHARE-HOLDER CAPITALISM
1862 JOINT STOCK COMPANIES ACT / 1868 14TH
AMENDMENT CREATES CORPORATE PERSONHOOD
SEPARATION OF OWNERSHIP AND CONTROL =
LIMITED LIABILITIES + PROFESSIONAL
BUREAUCRACIES
INVENTED TO MANAGE AND MINIMISE THE RISKS
ASSOCIATED WITH (GRAND) PROJECTS

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NO CAPITALISM WITHOUT SELF
PREMISED ON THE INVENTION OF THE SEPARATE
INDIVIDUAL / SELF IN THE WEST
INEXTRICABLY INTERTWINED WITH CHRISTIANITY /
PROTESTANTISM

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SEPARATION
THE
PROTECTOR

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ENTERPRISE 2.0: VEHICLE FOR DELIVERING PROFIT
TO THE INDIVIDUAL FEW

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THE RISE OF THE MODERN CORP
THE MODERN ORGANISATION WAS DESIGNED FOR
EFFICIENT PRODUCTION IN TIMES OF STABILITY
MANAGEMENT THEORY DELIVERS CERTAINTY &
CONTROL

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ORGANIZATION (WO)MAN
WILLIAM WHYTE: “ORGANIZATION MAN”
WE BUY INTO A DISCOURSE OF MERITOCRACY &
EXCELLENCE WHICH APPEARS TO BE INALIENABLY
TRUE
EMANCIPATION BY PERFORMANCE

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ONE-DIMENSIONAL (WO)MAN
WE BECOME CONSUMERS OF PRODUCTS DESIGNED
TO SATISFY “UNMET” NEEDS - EMANCIPATION BY
CONSUMPTION
HERBERT MARCUSE: “ONE-DIMENSIONAL THOUGHT
AND BEHAVIOR”

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THE MACHINE METAPHOR
PRODUCTIVITY
PERFORMANCE
EFFICIENCY
MARGINS
ALGORITHMS

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This generates “a sensibility of irony and even cynical
disengagement rather than a morally charged universe of
utopian yearnings and dystopian forebodings.”
Steve Fraser, The Age of Acquiescence.

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DISENGAGEMENT: THE CRISIS AT WORK
www.wecreateworldwide.com
Sources: Pew Research Center, World
Values Survey, CIA, US Census Bureau,
Statistics Canada, Australian Bureau of
Statistics, ONS, Theos
70%
OF U.S. WORKERS “NOT ENGAGED”
OR “ACTIVELY DISENGAGED”
$450-550B
IN LOST PRODUCTIVITY IN US
ALONE
NOT CHANGED
MUCH SINCE 2000

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STRESS: THE BLACK PLAGUE OF 21C
Sources: Pew Research Center, World
Values Survey, CIA, US Census Bureau,
Statistics Canada, Australian Bureau of
Statistics, ONS, Theos
CORTISOL
DAMAGES CELLS, DRIVES
INFLAMMATION, SHORTENS LIFE
1% GDP
LOST TO BACKACHE-RELATED
ISSUES
NO.1
CAUSE OF ILLNESS. STRESS DRIVE
MINIMUM 8% OF US HEALTHCARE
COSTS
NO.1
BURDEN ON GLOBAL HEALTH:
DEPRESSION (WHO)
52%
MILLENIALS SAY STRESS HAS KEPT
THEM AWAKE AT NIGHT RECENTLY

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NONE OF THIS
IS TIMELESS &
ESSENTIAL

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SWITCH ON FOR BREAKTHROUGH
www.wecreateworldwide.com

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THE DEVELOPMENT OF MAN
HUNTER-
GATHERERS
TRIBES
HIERARCHIES /
BUREAUCRACIES
MARKETS
NETWORKS
ORGANIZATION
MAN
PEAK
PERFORMER /
ENTREPRENEUR
CONSCIOUS
CO-CREATOR /
WISDOMPRENEUR

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ONCE IN A MILLENIUM
OPPORTUNITY TO
RECALIBRATE BUSINESS

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ENTERPRISE 3.0: VEHICLE FOR DELIVERING
PURPOSE TO THE COLLECTIVE
CREATIVITY OF FREE ENTERPRISE
+
COLLECTIVE SPIRIT OF NETWORKS / COMMUNITIES /
SOCIALISM

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THE HEART OF THINGS
PREMISED ON THE REALITY OF OUR UNITY WITHIN
DIVERSITY
INEXTRICABLY INTERTWINED WITH “SPIRITUAL”
PRACTICE & WISDOM TRADITIONS

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CONNECTION
THE
CONNECTOR

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ENTERPRISE 3.0 IN USA…

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"You can build a much better organization based on
love than you can with fear.”
Herb Kelleher, co-founder of Southwest Airlines

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BLOCKAGES: SWITCHED OFF
FRUSTRATION
STRESS
SHAME
EMBARRASSMENT
VULNERABILITY

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SWITCH ON
PREFRONTALCORTEX
CONTROL & FOCUS
ANTERIOR CINGULATE
CORTEX
PAIN
BASAL
GANGLIA
HABITS
AMYGDALA
EMOTION &
ATTENTION
HIPPOCAMPUS
MEMORY
BRAINSTEM
SURVIVING
VAGUS NERVE
CONNECTS BRAIN & BODY
LOWER
BRAIN
ACTING IN
PRESENT GUT
“2ND BRAIN”
HEART & LUNGS
SHOW STRESS VS.
RECONNECTIONUPPER BRAIN
PLANNING FUTURE

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Behaviours / habits
Beliefs / thinking /
assumptions
Being / emotions / felt
sense

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LIVE LONGER, HAPPIER,
WEALTHIER, BETTER AT
RELATIONSHIPS, MORE
POPULAR AND TRUSTED
AND LESS LIKELY TO BE
ADDICTED OR ARRESTED!
SELL MORE THAN OTHER
EMPLOYEES, GIVE BETTER
CUSTOMER SERVICE,
ADJUST BETTER TO NEW
ASSIGNMENTS, EARN
50%-150% MORE INCOME
Launch & lead
breakthrough
innovations
SWITCH ON
YOUR ORG
Sources: Scientific American 2015;
University of Florida
LEADERSHIP MASTERY

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SWITCH ON NOW
ANCHORSTRIGGERS

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BREAKTHROUGH

37. What is the reason
we exist? How can
we best serve
humanity / planet
with our genius?
purpose
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PURPOSE-DRIVEN BUSINESS MODEL ENGINE
www.wecreateworldwide.com
© 2014 Deloitte LLP. All rights reserved.©2009 Deloitte LLP. All rights reserved.
wecreateworldwide.com
Project Date
breakthrough for a brilliant world© 2012-14 WECREATE WORLDWIDE LTD
Breakthrough
CLIMATE CORP
partners &
collaborators
CORE CAPABILITIES &
value CHAIN
value
proposition
channels &
touchpoints
users in
context
footprint
cost
structure
revenue
streams impact
culture &
team
assumptions &
risks
scale strategy brand strategy
How we will design our products to minimise unnecessary costs, hurdles and human involvement?
What systems do we need to reach scale effectively & efficiently?
What beliefs & behaviours do we have to shift over time?
What narrative will do this appeal to head, hand & heart to start & maintain conversations?
How do we support & foster community growth, advocacy & engagement?
What competencies & types of people do we need on the team to deliver?
What values must we live & express to effectively engage our users & employees?
How do people have to behave to deliver?
What assumptions do we make about our users, channels, and strategies that underpin this model?
What are the most obvious risks and how are we mitigating against them?
Who do we need to collaborate with
to deliver our proposition and excel
at expressing our purpose?
What ownership & incentive
structures will maximize impact?
What do we need to be able to do
or have to deliver this proposition?
What are the value creating steps
from raw materials to repeat
purchase?
What value do we offer the user?
How is this different from the status
quo [accessible, enjoyable, usable]?
What is mission critical for MVP?
Through which channels, platforms
& media are users touched & how?
How can we integrate into existing
behaviours & beliefs?
What is the ideal user experience?
!
Which segments will interact with us
and what needs do they have and in
what context?
What emerging beliefs & behaviours
are we leveraging?
What is the intrinsic & extrinsic
motivation for users to engage?
!
How social, environmental & cultural
costs might be a direct or indirect
outcome of our actions?
How can we measure this most cost-
effectively / simply?
What do we have to make or do to
deliver the proposition & strategies?
How much will this cost us?
How can we minimise investment
with maximum impact?
From what do we earn income?
What transactions can we increase /
embed?
What are the ideal prices & margin?
Will our users pay this?
How can we make a difference in
terms of social, environmental &
cultural good?
How can we measure this most cost-
effectively / simply?
What is the reason we exist?
How can we best serve
humanity / planet with our
genius?
purpose
Breakthrough
Creative Commons. Inspired, in part, by the Business
Model Canvas (Alex Osterwalder et. al).
wecreateworldwide.combreakthrough for a brilliant world
Crop insurance that
helps you maximise
yields at field level and
automatically pays out
after (increasingly)
extreme weather
• US Farmers - both small-
scale & large
!
• National Weather
Service
• Monsanto
• Local farmers
associations
• Collect & process data
according to algorithm
(50 TB at a time)
• Sensors - 2.5 million
locations, 150 billion soil
observations
• Market & sell insurance
products
• Investment & investor r
• Under-writing & payments
• App building
• Energy of servers
• Monsanto purchase
• Hard work
• Developers
• Insurance pay-outs
• Sales, finance team
• License data (?)
• Energy
• Insurance payments
!
!
• Reduce crop failure
• Increase supply of food
• Increase prosperity of
farming communities
Use Big Data to help
farmers thrive
during climate
change
• Brand and memes e.g.
Decision Agriculture
• Use free app to show
impact of Big Data in
real-time at field level
• Personal sales agent to
personify tech offer
• Local sales events
!
• Big Data can predict extreme weather & help avoid insurance pay outs
• Farmers trust tech company / Monsanto
• Payouts exceed payments, esp. in extreme weather
• Brand and memes e.g. Decision Agriculture
• Use free app to show impact of Big Data in real-time at field level
• Personify tech

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CUSTOMERS / USERS
COLLEAGUES / EMPLOYEES
COLLABORATORS /
SUPPLIERS
INVESTORS / SUPPORTERS

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THE
POSSIBILITY

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21-DAY
BREAKTHROUGH
CHALLENGE
21-DAY BREAKTHROUGH
CHALLENGE
SIGN UP
DRAW

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