Creative Technology is an agency that focuses on fusing traditional and cutting-edge design to promote fashion and textiles in new ways. They create ideas for digital experiences and integrate physical and digital worlds. Their services include strategic thinking, prototyping, interactive installations, mobile apps, websites, virtual and augmented reality, and internet of things development. They have won awards for their innovative work with clients in fashion, retail, and events. The agency explores emerging technologies like wearables, conductive inks, and motion sensors and how they can be applied to promote brands through experiential campaigns.

1. Creative Technology
Exploring ways in which the
traditional and cutting-edge can be
fused to achieve new possibilities
for the design and promotion of
contemporary fashion and textile.

2. A creative technology agency
We create inspiring ideas for a mobile first,
digital everywhere generation.
We’re integrating the digital and physical worlds
to create the future for our clients.

3. The connected digital journey
At home, out-of-home, in-store and
within experiential environments.

4. Core Services
• Strategic and Creative Thinking
• Prototyping
• Innovating Interfaces (Gesture control, Face and Voice recognition, Conductive Ink)
• Interactive Installations (Interactive Shop Windows, Billboards etc)
• Interactive Gamification (Apps and digital/physical technology)
• Mobile Applications (iOS, Android, NFC, i-Beacons, Google Glass)
• Responsive website design and development
• Virtual Reality, AR development and 360 content (Occulus Rift and Google Cardboard)
• Internet of Things (Software and Hardware Development)
• Social Media event amplification technology and applications
Part of the Foolproof Group
Innovation Award - Eventia Awards 2014
Best Use of Physical Interactive Technology – Event Technology Awards 2014

5. View video: http://bit.ly/1APokI9
Conductive Ink
View video: http://bit.ly/1zzppPu
Mobile & Big Data
View video: http://bit.ly/1vT4bAE
NFC
View video: http://bit.ly/1wDTcMe
Voice Recognition
View video: http://bit.ly/1rUKoLV
Google Glass
View video: http://bit.ly/1N8F0Q2
Face Recognition
View video: http://bit.ly/1wDTFOy
Google Cardboard & VR
View video: http://bit.ly/1zzr1bR
RFID Social Amplification
View video: http://bit.ly/1N8FAgW
Internet of Things
Case Studies

6. Who we work with

9. Millennials: They're tech-savvy: As digital natives, this generation
was born with technology in their hands.
Millennials (also known as the MillennialGeneration or Generation Y) are the demographic cohort following
Generation X. There are no precise dates when the generation starts and ends. Researchers and commentators
use birth years ranging from the early 1980s to the early 2000s.

10. Wearables

11. Wellbeing and Fitness
Apple watch
Hexoskin and Ralph Lauren Biometric shirt
Lechal's smart shoes with
navigation technology to
help the visually impaired
Fitbit, Jawbone, Fitbug Orb, Nike Fuelband

12. Eyewear (AR & VR)
Google Glass
Microsoft Hololens
Oculus Rift
Samsung Gear
Google Cardboard

13. Emerging Technology

14. LED’s and Movement Sensors
Janet Cooke Hansen, is the president and chief Fashion
Engineer of Enlighted Designs, Inc. her own business
from the dream to became a light-up clothing
designer (http://enlighted.com/index.html).

15. Movement Sensors
The concept of lesia trubat‘s ‘E-traces’ is based in
capturing dance movements and transforming them
into visual sensations through the use of new
technologies.

16. LED’s and Movement Sensors
After observing the motions of their bodies as they glide and pirouette, she realized that
through contact with the ground, a lilypad arduino microcontroller board could record the
pressure and actions of their feet and send the signal to an electronic device.

17. Conductive Ink / Paint

18. Tech as Fashion Accessories

19. Emotion Sensing
Emotion Sensing Necklace: VIBE by Philips
Design. Combines conductive ink and textile
sensors. Can read multiple biometric signals of
the wearer and communicate them to other
wearers and devices.
MOOD SWEATER is an emotive fashion that
interprets emotions and displays mood
instantly as an interactive light display. The
GER: MOOD SWEATER sensors read
excitement levels and translate the data
into a palette of affective colours.

20. Tech & Fashion

21. Tech is cool. Partnerships
Nokia has teamed up with fashion design
duo Fyodor Golan to create a phone dress.
CuteCircuit has designed the World’s first
Haute Couture Twitter Dress.
Commissioned by EE to mark the launch of
the company’s super-fast 4G mobile
network.

22. Partnerships
PowerWellies: Wearable
technology has its
challenges, especially with
how they get powered.
Energy-harvesting solution
by Orange in collaboration
with Gotwind. The prototype
uses a ‘power generating
sole’ to convert heat from
your feet into electric current.
Ray-Ban and Oakley collaborated with Google
Glass to make wearable tech desirable.
HTC One X is inspired by Cushnie et Ochs

23. Tech Fashion Promo

24. Technology in Fashion Promo
View video: https://www.youtube.com/watch?v=lUal_Lrhec0

25. Technology in Fashion Promo
View video: https://www.youtube.com/watch?v=lUal_Lrhec0

26. Technology in Fashion Promo
http://hiutdenim.co.uk/
Cardigan made 35,000 pairs of jeans per
week until they closed the factory.

27. Technology in Fashion Promo

28. View video: https://www.youtube.com/watch?v=2QBqbZu0Ny8
Hiut Jeans – Interactive Store
Installation (Conductive Ink)

29. View video: https://www.youtube.com/watch?v=2QBqbZu0Ny8
Hiut Jeans – Interactive Store
Installation (Conductive Ink)
The project ran for 6 weeks during which sales
increased 30% in-store, web traffic to Hiut
doubled and the project attracted global press/
online/social coverage reaching in excess
of 10million.
"I think it will be safe to say it doubled our traffic on
the site. At least. We got coverage all around the
world on press and blogs because of it. We
consider it a huge success.”
David Hieatt – Joint Founder of Hiut Denim
"We certainly noticed an increase in footfall. Due to
some excellent social media coverage and many
people came to check the window out even if they
did not come in. That said, store visits increased at
this time too along with sales of Hiut Jeans. In
October by 30% and again in November by a further
20%.”
Danny from Rivet & Hide

30. http://bit.ly/1d1msLY
View video
Face Recognition Installation
Face in the Snow @Jonathan Trumbell

31. Exciting future in the fusion
between Technology & Fashion

33. Thank You
Nick Thompson
nick.thompson@weareknit.co.uk
www.weareknit.co.uk