RADIO'S FUTURE IS NOT AS WE KNOW IT As radio approaches its second century, UK radio consultant David Lloyd argues that, in future years, everything which has defined it will change as it finds its new place in a fast-changing audio world. David Lloyd work in UK radio for forty years, as a broadcaster, programmer, and senior executive. He has worked across both commercial and BBC radio - and also was a broadcast regulator. Now, as a consultant, he advises stations around the world - and has written several books, most recently 'Radio Moments' and 'Radio Secrets'. L'AVENIR DE LA RADIO N'EST PAS TEL QUE NOUS LE CONNAISSONS Alors que la radio approche de son deuxième siècle, David Lloyd, consultant en radio britannique, affirme que, dans les années à venir, tout ce qui l'a définie changera à mesure qu'elle trouvera sa nouvelle place dans un monde audio en rapide évolution. David Lloyd a travaillé pendant quarante ans à la radio britannique, en tant que diffuseur, programmateur et cadre supérieur. Il a travaillé à la radio commerciale et à la radio de la BBC - et a également été un organisme de réglementation de la radiodiffusion. Aujourd'hui, en tant que consultant, il conseille des stations dans le monde entier et a écrit plusieurs livres, les plus récents étant 'Radio Moments' et 'Radio Secrets'. Presented by David Lloyd Media Services, Consultant Radio & Auteur, at European Radio and Digital Audio Show (Paris, jan. 2020)

1. Radio's future is not as
we know it
www.davidlloydradio.com
d
d
d

6. Where
are we
now?

7. Linear Radio Weekly Reach % – All Adults Europe
Weekly listeners Non-weekly listeners
WEEKLY
LISTENERS
85%

8. Linear Radio Weekly Reach – Youth Europe
Weekly listeners Non-weekly listeners
WEEKLY
LISTENERS
81%

9. Listening loyalty – Minutes per day - Europe
0
20
40
60
80
100
120
140
160
All adults Youth

10. The share of ear - UK
Listen Again On demand music Podcasts Live radio Digital tracks CDs Vinyl Audiobooks
Live radio 73%

11. We are where we are because of where we were
• Radio was linear because it had to be
• Radio was local because it had to be
• Radio was limited to geography because it had to be
• Radio stations were limited in number because they had to be
• Radio sets only looked like they did because they had to

12. Some issues and opportunities i
•Which business are we in?
•Content, talent and brand loyalty rather than
channel loyalty?
•Funding - public, commercial (interruptive),
listener retail
•Overseas entrants
•Technology – devices and in-car listening

13. Some issues and opportunities ii
•What role for public sector?
•News provision
•What role for personalisation?
•How will on-demand and linear play out?
•Youth audiences
•Audience measurement
•Regulation

14. Radio Moments – Conversations
Radio Moments – This Week in History
Radio Moments – Clips
www.davidlloydradio.com
@DavidLloydRadio