Panorama Radio in Spain and Portugal @ European Radio and Digital Audio Show 2019

1. Panorama Radio in
Spain and Portugal

2. Radio offer in Spain
in a glance
• 1.868 stations (jan. 2019)
• 1.202 public stations
• 443 commercial radio stations
• 223 community/free/university
stations
➢Highest nr of different Radio offer
in Europe
➢Decentralized public model with
some strong regional radios
➢Concentrated model 2/3=3
groups
➢Saturated dial (‘alegal’ stations)
• Podcast is booming
Notably Podium Podcast Plaform
Saturated FM band & Concentrated business

3. Mix model with strong regional public radios

4. A fast start of Digital Radio DAB… in 2013
R.Analo
gique
R.Nume
rique
Tv
analog.
TV.num
er.
R.Analo
gique
R.Num
erique
Tv
analog
.
TV.nu
mer.
Emisor
as
782 23 1 3.636 669 2 0 3416
Reemis
ores
139 21 44 2.536 144 0 0 1678
2013 2017

5. 8,7% of advertizing budget in Radio in Spain

6. • 465M€ in 2017
• 8,7% of advertizing market
• Previsiones +1,4%
(Zethinela)
• No big investments, few
experiments, few innovation
• Classic formulas
• Reconvertion of pgr and
talents
• Podium Podcast as clear
exception
Small but steady Growth and Conservatism

7. A slowly declining audience
• Audience in Spain
• 23.795.000 listeners
EGM/2018
• Listener is 51,7 year-old
in average (for
generalist radio)
• Public Radio = 14,3 %
market share (7,5% RNE
+ regional public
broadcasters)
• 8M people listeners per
week / 30 M total
listeners

11. Radio in Portugal in a glance
• 243 radio stations (January 2019)
• RTP Public radio (8,3% market share) with 3 national services
+ RDP Africa (+ 8 web streams)
• 2 big Commercial Radios Groups R/com and MCR (70% market share)