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XEODesignMitigating Abuse Before it Starts
in VR with Game Design
March 20, 2018
v3
XEODesign© 2018 XEODesign, Inc.
XEODesign
Clients
Games offer many
benefits: retention,
engagement, and
motivation.
XEODesign helps
100,00’s of leading
developers and
Fortune 500’s
improve their
business results
through 25 years of
XEODesign.
More at
xeodesign.com
1 Billion Served
XEODesign© 2018 XEODesign, Inc.
Thought Leader on
How Emotion Drives Play
Advanced the art of game design
@NicoleLazzaro
Inspired Millions of Developers
1st iPhone Game Matrix Diner Dash
The White House, The State Department
?
The 4 Keys to Fun
XEODesign© 2018 XEODesign, Inc. Confidential and Proprietary
4 Keys Helped These Projects
Add Life to The Sims
Emotion framework for NPC AI Sims 2 on
Sold 13M+ units 2007
Second best selling PC game
of all time (the original Sims #1)
Hands Free AR/VR UI to Eyefluence
Eyetracking UI
AR/VR UI design for a productivity
operating system purchased
by Google 2016
Wonder to Myst
Riven, Myst Online, Myst V
Player experience design Feedback and
localization. Riven 4.5M units 4 years.
Feel The Force Unleashed
Player experience design (+12 other titles)
1.5M first week 7M copies fastest selling
XEODesig
n
XEODesign© 2018 XEODesign, Inc.
4 Keys to Fun
IBM and 100,000’s
leading developers
worldwide use
The 4 Keys to Fun.
Original White Paper
http://4k2f.com
TED-IBM Emotion Analytics:
http://www.ted.com/watch/ted-
institute/ted-ibm/erick-
brethenoux-emotional-analytics
IBM Makes the Case for Fast
Government White Paper to
White House. (Page
46)http://www-
07.ibm.com/au/pdf/IBM_Center
_-
_Fast_Government_Report_FI
NAL_4-2013.pdf
Erick Brethenoux
Director Business Analytics & Decision Making Strategy
IBM
Presents XEODesign’s 4 Keys to Fun at TED IBM
XEODesign© 2018 XEODesign, Inc.
XEODesign© 2018 XEODesign, Inc.
www.xeodesign.comHow Reduce Abuse with Game Design?XEODesign
XEODesign© 2018 XEODesign, Inc.
www.xeodesign.comWhat Do Your Mechanics Reward?XEODesign
XEODesign© 2018 XEODesign, Inc.
The 4 Keys
Each emotion has a function
XEODesign leverages each to
create more compelling
experiences
• Curiosity > explore
• Frustration > goal
• Amusement > social bond
• Satisfaction > value
XEODesign© 2018 XEODesign, Inc.
Interactions Design EmotionXEODesign
XEODesign© 2018 XEODesign, Inc.
Easy Fun Micro
Loop
Hard Fun Main Loop
People Fun Social
Engagement Loop
Serious Fun Meta
Loop
The 4 Keys to Fun Increases Engagement
The 4 Keys to FunUse the 4 Keys to Fun: Best selling games allow players to move between different kinds of play.
XEODesign© 2016 XEODesign, Inc. All Rights Reserved
VR Emotions
• Deeper
• Stronger
• More Personal
(social rejection = physical pain)
VR Creates Strong Emotions
The Player is the protagonist
VR
Books
Movies
Games
XEODesign© 2016 XEODesign, Inc. All Rights Reserved
I have no face!
XEODesign© 2016 XEODesign, Inc. All Rights Reserved
Virtual Same as Real
• Physical
• Social
• Phobias
• Because of the mask it’s hard to see faces and escape
• Lizard brain already knows there’s something wrong
• Innocent features in 2.5D game become weapons of
harassment in VR
VR Creates Strong Emotions
Deep places in the brain and virtually no facial emotions
A challenging combo
XEODesign© 2018 XEODesign, Inc.
Designing Abuse Resistant VR* Games
Game Design Strategy
* And other games
Tools
Gaps in Game Design
Emotion Mechanics
Getting
Started
I feel
safe
XEODesign© 2018 XEODesign, Inc.
Designing Abuse Resistant VR* Games
Getting Started
Tutorial
Starter Area & Quests
Empathy Hurdles
Emotion Profile
* And other games
Tools
Gaps in Game Design
Emotion Mechanics
I feel
safe
XEODesign© 2018 XEODesign, Inc.
Designing Abuse Resistant VR* Games
Gaps in Game Design
* And other games
Tools
Emotions from
nested loops
Lacks challenges
and social
4 Keys
Balanced
Emotion Mechanics
Empathy Trust
Mechanics
Tutorial
Starter Area & Quests
Empathy Hurdles
Emotion Profile
I feel
safe Having Fun
XEODesign© 2018 XEODesign, Inc.
Design emotions from each nested loop
Anger or Amusement?
(it’s really hard to be angry while LOL’ng)
Schadenfreude or Naches? You decide!
Lacks challenges and social
4 Keys
Balanced
Easy Fun Micro
Loop
Hard Fun Main Loop
People Fun Social
Engagement Loop
Serious Fun Meta
Loop
Players design their own “games”
Designing Abuse Resistant VR* Games
Action Emotion Pairs
Hard Fun
Serious Fun
People Easy
Fun Fun
XEODesign© 2018 XEODesign, Inc.
Meta Loop
Time Frames
Progress and
Rewards at each
timeframe.
How does coming
back to the App
offer new
challenges other
than griefing?
What kind of
activities?
Retention Mechs•
• Play Style 1
• Play Style 2
• Play Style 3
• Play Style 4
Minutes
Hours
Days
Weeks
Months
Years
XEODesign© 2018 XEODesign, Inc.
👿
Designing Abuse Resistant VR* Games
Reward
Zone
Griefers  Game  Friendships
VR Space
* And other games
👿 😍
Bridge Mechanics
Emotion Mechanics
Model Behavior
Create other strong emotions
Trust & Empathy mechanics
I feel
empowered
I feel
safe Having Fun
Moderator Tools
Players Tools
VR Training
Model Behavior
Quest Rehab
XEODesign© 2018 XEODesign, Inc.
👿
Designing Abuse Resistant VR* Games
Reward
Zone
Griefers  Game  Friendships
VR Space
Moderator Tools
Players Tools
* And other games
👿 😍
I feel
safe
Bridge Mechanics
VR Training
Model Behavior
Quest Rehab
Tutorial
Starter Area & Quests
Empathy Hurdles
Emotion Profile
I feel
empowered
Lacks challenges
and social
4 Keys
Balanced
Emotions from
nested loops
Emotion Mechanics
Model Behavior
Create other strong emotions
Trust & Empathy mechanics
Having Fun
XEODesign© 2018 XEODesign, Inc.
👿
Designing Abuse Resistant VR* Games
Reward
Zone
Griefers  Game  Friendships
VR Space
Moderator Tools
Players Tools
* And other games
👿 😍
I feel
safe
Bridge Mechanics
VR Training
Model Behavior
Quest Rehab
Tutorial
Starter Area & Quests
Empathy Hurdles
Emotion Profile
I feel
empowered
Lacks challenges
and social
4 Keys
Balanced
Emotions from
nested loops
Emotion Mechanics
Model Behavior
Create other strong emotions
Trust & Empathy mechanics
Having Fun
1 Getting Started
2. Gaps in Game Design
3. Empathy Mechanics
4. Tools
XEODesign© 2018 XEODesign, Inc.
How do you know it’s working?XEODesign
XEODesign© 2018 XEODesign, Inc.
Measure the emotions your players experience
Follow the White Rabbit
“The visuals are
amazing.”
“360* puzzle solving
is awesome!”
“The puzzle and
‘myst’-ical aspect”
“Environmental
storytelling”
“I am hooked!!!”
“Very engaging and
not too easy!”
“Excited to see what
happens in the next
chapter!”
“The rabbit.”
“Impressive beyond
belief.”
XEODesign© 2018 XEODesign, Inc.
1. Abuse can be a game design problem
2. Game mechanic creates culture
3. Recognize and take responsibility for the
emotions your game mechanics create
4. Empathy hurdles to train and filter players
5. Create strong emotions from main game
6. Create interdependent roles, require
reputation to access the cool stuff
7. Reward empathy mechanics vs. the joy of
causing others pain
8. Give players and mods powerful feeling
tools to protect themselves
Designing Abuse Resistant VR* Games
XEODesign© 2018 XEODesign, Inc.
@NicoleLazzaro
Nicole@xeodesign.com
XEODesign.comFree Download
4K2F.com
*Are You
Game?
Follow the
White
Rabbit

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Mitigate Abuse Before it Starts in VR (and traditional games)

  • 1. XEODesignMitigating Abuse Before it Starts in VR with Game Design March 20, 2018 v3
  • 2. XEODesign© 2018 XEODesign, Inc. XEODesign Clients Games offer many benefits: retention, engagement, and motivation. XEODesign helps 100,00’s of leading developers and Fortune 500’s improve their business results through 25 years of XEODesign. More at xeodesign.com 1 Billion Served
  • 3. XEODesign© 2018 XEODesign, Inc. Thought Leader on How Emotion Drives Play Advanced the art of game design @NicoleLazzaro Inspired Millions of Developers 1st iPhone Game Matrix Diner Dash The White House, The State Department ? The 4 Keys to Fun
  • 4. XEODesign© 2018 XEODesign, Inc. Confidential and Proprietary 4 Keys Helped These Projects Add Life to The Sims Emotion framework for NPC AI Sims 2 on Sold 13M+ units 2007 Second best selling PC game of all time (the original Sims #1) Hands Free AR/VR UI to Eyefluence Eyetracking UI AR/VR UI design for a productivity operating system purchased by Google 2016 Wonder to Myst Riven, Myst Online, Myst V Player experience design Feedback and localization. Riven 4.5M units 4 years. Feel The Force Unleashed Player experience design (+12 other titles) 1.5M first week 7M copies fastest selling XEODesig n
  • 5. XEODesign© 2018 XEODesign, Inc. 4 Keys to Fun IBM and 100,000’s leading developers worldwide use The 4 Keys to Fun. Original White Paper http://4k2f.com TED-IBM Emotion Analytics: http://www.ted.com/watch/ted- institute/ted-ibm/erick- brethenoux-emotional-analytics IBM Makes the Case for Fast Government White Paper to White House. (Page 46)http://www- 07.ibm.com/au/pdf/IBM_Center _- _Fast_Government_Report_FI NAL_4-2013.pdf Erick Brethenoux Director Business Analytics & Decision Making Strategy IBM Presents XEODesign’s 4 Keys to Fun at TED IBM
  • 7. XEODesign© 2018 XEODesign, Inc. www.xeodesign.comHow Reduce Abuse with Game Design?XEODesign
  • 8. XEODesign© 2018 XEODesign, Inc. www.xeodesign.comWhat Do Your Mechanics Reward?XEODesign
  • 9. XEODesign© 2018 XEODesign, Inc. The 4 Keys Each emotion has a function XEODesign leverages each to create more compelling experiences • Curiosity > explore • Frustration > goal • Amusement > social bond • Satisfaction > value
  • 10. XEODesign© 2018 XEODesign, Inc. Interactions Design EmotionXEODesign
  • 11. XEODesign© 2018 XEODesign, Inc. Easy Fun Micro Loop Hard Fun Main Loop People Fun Social Engagement Loop Serious Fun Meta Loop The 4 Keys to Fun Increases Engagement The 4 Keys to FunUse the 4 Keys to Fun: Best selling games allow players to move between different kinds of play.
  • 12. XEODesign© 2016 XEODesign, Inc. All Rights Reserved VR Emotions • Deeper • Stronger • More Personal (social rejection = physical pain) VR Creates Strong Emotions The Player is the protagonist VR Books Movies Games
  • 13. XEODesign© 2016 XEODesign, Inc. All Rights Reserved I have no face!
  • 14. XEODesign© 2016 XEODesign, Inc. All Rights Reserved Virtual Same as Real • Physical • Social • Phobias • Because of the mask it’s hard to see faces and escape • Lizard brain already knows there’s something wrong • Innocent features in 2.5D game become weapons of harassment in VR VR Creates Strong Emotions Deep places in the brain and virtually no facial emotions A challenging combo
  • 15. XEODesign© 2018 XEODesign, Inc. Designing Abuse Resistant VR* Games Game Design Strategy * And other games Tools Gaps in Game Design Emotion Mechanics Getting Started I feel safe
  • 16. XEODesign© 2018 XEODesign, Inc. Designing Abuse Resistant VR* Games Getting Started Tutorial Starter Area & Quests Empathy Hurdles Emotion Profile * And other games Tools Gaps in Game Design Emotion Mechanics I feel safe
  • 17. XEODesign© 2018 XEODesign, Inc. Designing Abuse Resistant VR* Games Gaps in Game Design * And other games Tools Emotions from nested loops Lacks challenges and social 4 Keys Balanced Emotion Mechanics Empathy Trust Mechanics Tutorial Starter Area & Quests Empathy Hurdles Emotion Profile I feel safe Having Fun
  • 18. XEODesign© 2018 XEODesign, Inc. Design emotions from each nested loop Anger or Amusement? (it’s really hard to be angry while LOL’ng) Schadenfreude or Naches? You decide! Lacks challenges and social 4 Keys Balanced Easy Fun Micro Loop Hard Fun Main Loop People Fun Social Engagement Loop Serious Fun Meta Loop Players design their own “games” Designing Abuse Resistant VR* Games Action Emotion Pairs Hard Fun Serious Fun People Easy Fun Fun
  • 19. XEODesign© 2018 XEODesign, Inc. Meta Loop Time Frames Progress and Rewards at each timeframe. How does coming back to the App offer new challenges other than griefing? What kind of activities? Retention Mechs• • Play Style 1 • Play Style 2 • Play Style 3 • Play Style 4 Minutes Hours Days Weeks Months Years
  • 20. XEODesign© 2018 XEODesign, Inc. 👿 Designing Abuse Resistant VR* Games Reward Zone Griefers  Game  Friendships VR Space * And other games 👿 😍 Bridge Mechanics Emotion Mechanics Model Behavior Create other strong emotions Trust & Empathy mechanics I feel empowered I feel safe Having Fun Moderator Tools Players Tools VR Training Model Behavior Quest Rehab
  • 21. XEODesign© 2018 XEODesign, Inc. 👿 Designing Abuse Resistant VR* Games Reward Zone Griefers  Game  Friendships VR Space Moderator Tools Players Tools * And other games 👿 😍 I feel safe Bridge Mechanics VR Training Model Behavior Quest Rehab Tutorial Starter Area & Quests Empathy Hurdles Emotion Profile I feel empowered Lacks challenges and social 4 Keys Balanced Emotions from nested loops Emotion Mechanics Model Behavior Create other strong emotions Trust & Empathy mechanics Having Fun
  • 22. XEODesign© 2018 XEODesign, Inc. 👿 Designing Abuse Resistant VR* Games Reward Zone Griefers  Game  Friendships VR Space Moderator Tools Players Tools * And other games 👿 😍 I feel safe Bridge Mechanics VR Training Model Behavior Quest Rehab Tutorial Starter Area & Quests Empathy Hurdles Emotion Profile I feel empowered Lacks challenges and social 4 Keys Balanced Emotions from nested loops Emotion Mechanics Model Behavior Create other strong emotions Trust & Empathy mechanics Having Fun 1 Getting Started 2. Gaps in Game Design 3. Empathy Mechanics 4. Tools
  • 23. XEODesign© 2018 XEODesign, Inc. How do you know it’s working?XEODesign
  • 24. XEODesign© 2018 XEODesign, Inc. Measure the emotions your players experience Follow the White Rabbit “The visuals are amazing.” “360* puzzle solving is awesome!” “The puzzle and ‘myst’-ical aspect” “Environmental storytelling” “I am hooked!!!” “Very engaging and not too easy!” “Excited to see what happens in the next chapter!” “The rabbit.” “Impressive beyond belief.”
  • 25. XEODesign© 2018 XEODesign, Inc. 1. Abuse can be a game design problem 2. Game mechanic creates culture 3. Recognize and take responsibility for the emotions your game mechanics create 4. Empathy hurdles to train and filter players 5. Create strong emotions from main game 6. Create interdependent roles, require reputation to access the cool stuff 7. Reward empathy mechanics vs. the joy of causing others pain 8. Give players and mods powerful feeling tools to protect themselves Designing Abuse Resistant VR* Games
  • 26. XEODesign© 2018 XEODesign, Inc. @NicoleLazzaro Nicole@xeodesign.com XEODesign.comFree Download 4K2F.com *Are You Game? Follow the White Rabbit