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XRDC Empathy in Wonderland

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Empathy, a word often used yet little understood is critical component of any XR experience and separates XR from all other media. This talk covers three empathy deepening XR techniques distilled from 4 years of research from thousands of players in our own XR Lab for Google, Hidden Path, Survios, 'Beat Saber', 'Fragments' (HoloLens), and 3 unannounced titles: Empathy Hurdles, Empathy Bridges, and Empathy Channels. Whether it's to reduce grieving; create branded emotions from Apple; or bring to life deeply rich narrative spaces for the Harry Potter IP; these three empathy techniques double your XR creation's ability to create emotional depth.
Takeaway

Participants walk away with three frameworks for creating empathy and more importantly weaving richer emotional experiences especially through interaction. Empathy Hurdles to increase compassion, Empathy Bridges to magnify social emotions, and after these, Empathy Channels to increase a pantheon of emotions such as feelings of accomplishment, wonder, surprise, excitement, and desire.
Intended Audience

Brands, IP holders, and game developers interested in leveraging XR's unprecedented capacity for generating empathy to strategically create designs that deliver and enhance their mission objectives. These tips target a brand, IP, and game's emotion profile and emotion architecture to the point where simply turning around the XR space opens empathy to create a series of emotions that feels like narrative even without a story.

Published in: Design
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XRDC Empathy in Wonderland

  1. 1. EmpathyIn Wonderland Nicole Lazzaro @NicoleLazzaro XEODesign, Inc. XRDC, San Francisco October 29, 2018
  2. 2. XEODesign© 2018 XEODesign, Inc. Thought Leader on How Emotion Drives Play Advanced the art of game design @NicoleLazzaro Inspired Millions of Developers 1st iPhone Game Matrix Diner Dash The White House, The State Department ? The 4 Keys to Fun
  3. 3. XEODesign© 2018 XEODesign, Inc. Confidential and Proprietary 4 Keys to Fun Millions of leading developers increase engagement with the 4 Keys. Nicole Lazzaro helping Samantha Bee with #ThisIsNotAGame © 2019 Full Frontal, TBS
  4. 4. XEODesign© 2018 XEODesign, Inc. Confidential and Proprietary 4 Keys to Fun Millions of leading developers increase engagement with the 4 Keys. Nicole Lazzaro with Leo Laporte Triangulation on Twit.TV
  5. 5. XEODesign© 2018 XEODesign, Inc. Confidential and Proprietary 4 Keys to Fun Millions of leading developers increase engagement with the 4 Keys. Nicole Lazzaro Demos Her New Games on Magic Leap The New Screen Savers with Leo Laporte on Twit.TV
  6. 6. XEODesign© 2018 XEODesign, Inc. Confidential and Proprietary 4 Keys to Fun IBM and 100,000’s leading developers worldwide use The 4 Keys to Fun. Original White Paper http://4k2f.com TED-IBM Emotion Analytics: http://www.ted.com/watch/ted- institute/ted-ibm/erick- brethenoux-emotional-analytics IBM Makes the Case for Fast Government White Paper to White House. (Page 46)http://www- 07.ibm.com/au/pdf/IBM_Center _- _Fast_Government_Report_FIN AL_4-2013.pdf Erick Brethenoux Director Business Analytics & Decision Making Strategy IBM Presents XEODesign’s 4 Keys to Fun at TED IBM
  7. 7. XEODesign© 2018 XEODesign, Inc. Confidential and Proprietary Reducing Toxicity GDC18 Reducing Toxiticty with game mechanics
  8. 8. Follow the White Rabbit
  9. 9. PumpkinSmashMagicLeapXEODesign
  10. 10. XEODesign© 2018 XEODesign, Inc. 3EmpathyDeepening Techniques Today’sGoal
  11. 11. XEODesign© 2018 XEODesign, Inc. XRHasEmpathyBeats WeNeedtoBuildRobustEmpathyMechanics
  12. 12. XEODesign© 2018 XEODesign, Inc. WhereWeBegin
  13. 13. XEODesign© 2018 XEODesign, Inc. Empathy
  14. 14. XEODesign© 2018 XEODesign, Inc. Empathy–GoDeep
  15. 15. XEODesign© 2018 XEODesign, Inc. EmpathyMechanicsDeepenGameplay
  16. 16. XEODesign© 2018 XEODesign, Inc. EmpathyChannelsHurdles&Bridges Open Require Build
  17. 17. XEODesign© 2018 XEODesign, Inc. DeepeningEmpathyInXR Open Channels Require Hurdles Build Bridges
  18. 18. OpenEmpathy Channels
  19. 19. XEODesign© 2018 XEODesign, Inc. DeepeningEmpathyInXR Open Channels
  20. 20. XEODesign© 2018 XEODesign, Inc. EmpathyChannels-Open
  21. 21. XEODesign© 2018 XEODesign, Inc. EmpathyChannels-Open MirrorMoments&FaceTime PersonalSpace Mishaps
  22. 22. XEODesign© 2018 XEODesign, Inc.
  23. 23. XEODesign© 2018 XEODesign, Inc.
  24. 24. XEODesign© 2018 XEODesign, Inc.
  25. 25. XEODesign© 2018 XEODesign, Inc. MirrorMoments HowmakeMirror’s Revealmoreempathetically andmakemorefun?
  26. 26. XEODesign© 2018 XEODesign, Inc.
  27. 27. XEODesign© 2018 XEODesign, Inc.
  28. 28. XEODesign© 2018 XEODesign, Inc.
  29. 29. XEODesign© 2018 XEODesign, Inc. IAmBatman
  30. 30. XEODesign© 2018 XEODesign, Inc. MirrorMoments
  31. 31. XEODesign© 2018 XEODesign, Inc. MirrorMoments
  32. 32. XEODesign© 2018 XEODesign, Inc. Mishaps
  33. 33. XEODesign© 2018 XEODesign, Inc. CharactersReactTo“PersonalSpace”
  34. 34. XEODesign© 2018 XEODesign, Inc. Closed Empathy Channel
  35. 35. HowCould OpeningAn Empathy ChannelHelp YourGame?
  36. 36. XEODesign© 2018 XEODesign, Inc. EmpathyChannels-Open MirrorMoments&FaceTime PersonalSpace Mishaps
  37. 37. XEODesign© 2018 XEODesign, Inc. EmpathyChannels-Emotion SocialBonding HasthePotentialtoBeStrongerinXR thanFlatScreenGames LoveAmiciCompassionLaughter (andHateSchadenfreude)
  38. 38. Require EmpathyHurdles
  39. 39. XEODesign© 2018 XEODesign, Inc. DeepeningEmpathyInXR Open Channels Require Hurdles
  40. 40. XEODesign© 2018 XEODesign, Inc. EmpathyHurdles-Require HowCloseDoYouFeel &PersonalSpaceBubble
  41. 41. XEODesign© 2018 XEODesign, Inc. EmpathyHurdles-Require RequireUnderstandingofAnother’sEmotional andCognitiveInternalSpaceToProceed NavigateEmotionSpaceInsideCharacter FilterOutUndesiredBehavior
  42. 42. XEODesign© 2018 XEODesign, Inc. SpawnPlayersInCloseProximity
  43. 43. XEODesign© 2018 XEODesign, Inc. CreateforOthers
  44. 44. XEODesign© 2018 XEODesign, Inc. RelationshipMaze
  45. 45. XEODesign© 2018 XEODesign, Inc. PersonalItems Understandcharatcer
  46. 46. XEODesign© 2018 XEODesign, Inc. RelationshipMaze
  47. 47. XEODesign© 2018 XEODesign, Inc.
  48. 48. XEODesign© 2018 XEODesign, Inc. RelationshipMeterintheFace
  49. 49. XEODesign© 2018 XEODesign, Inc. FeaturesShapeCulture AndCreateCommunity AsWellasGameplay
  50. 50. XEODesign© 2018 XEODesign, Inc. HowcouldAdding EmpathyHurdles enhanceyour game?
  51. 51. XEODesign© 2018 XEODesign, Inc. EmpathyHurdles-Require RelationshipMaze SmallSpace VulnerableBehaviorTakeRisk Co-OpPuzzles&PVE
  52. 52. XEODesign© 2018 XEODesign, Inc. EmpathyHurdles-Emotion XRTendstoAmplifyValueMeaning 3DIncreasesCollectionandCompletion BuildingaRoominRecRoomInvestmentForthe EnjoymentofOtherPlayers
  53. 53. BuildEmpathy Bridges
  54. 54. XEODesign© 2018 XEODesign, Inc. DeepeningEmpathyInXR Open Channels Require Hurdles Build Bridges
  55. 55. XEODesign© 2018 XEODesign, Inc. EmpathyBridges-Build
  56. 56. XEODesign© 2018 XEODesign, Inc. EmpathyBridges-Build Co-OpTrustFallsPlanks Repetition&Reciprocity RescueProtectHideKey
  57. 57. RecRoomHighFive
  58. 58. XEODesign© 2018 XEODesign, Inc. Quests
  59. 59. XEODesign© 2018 XEODesign, Inc.
  60. 60. XEODesign© 2018 XEODesign, Inc.
  61. 61. XEODesign© 2018 XEODesign, Inc. Co-Op Puzzles PvE
  62. 62. XEODesign© 2018 XEODesign, Inc. Co-OpTrustFallsPlanks
  63. 63. XEODesign© 2018 XEODesign, Inc.
  64. 64. XEODesign© 2018 XEODesign, Inc. RescueLiv
  65. 65. XEODesign© 2018 XEODesign, Inc. RescueLiv
  66. 66. XEODesign© 2018 XEODesign, Inc.Repetition&Reciprocity
  67. 67. XEODesign© 2018 XEODesign, Inc. RescueProtectHideKey
  68. 68. HowCouldYou BuildEmpathy BridgesBetween PlayersTo DeepenYour Gameplay?
  69. 69. XEODesign© 2018 XEODesign, Inc. EmpathyBridges-Build Co-OpTrustFallsPlanks Repetition&Reciprocity RescueProtectHideKey
  70. 70. XEODesign© 2018 XEODesign, Inc. EmpathyBridges-Emotion StrengthenFriendshipsOverTime CreateSharedExperiences&Worlds CreateSenseofValue
  71. 71. Adding Empathy
  72. 72. XEODesign© 2018 XEODesign, Inc.
  73. 73. XEODesign© 2018 XEODesign, Inc.
  74. 74. XEODesign© 2018 XEODesign, Inc. XREmpathyMechanics
  75. 75. XEODesign© 2018 XEODesign, Inc. Open Require Build MirrorMoments &FaceTime PersonalSpace Mishaps RelationshipMaze SmallSpace SocialRisk Co-OP Puzzles Co-OpTrustFallsPlanks Repetition& Reciprocity RescueProtectHideKey EmpathyChannelsHurdles&Bridges
  76. 76. XEODesign© 2018 XEODesign, Inc. 1. Empathychannel:openorclosed 2. WhatEmotionBestServesYourStory 3. EmpathyHurdles:DoestheMechanicRequire UnderstandingInnerThoughtsandFeelings 4. EmpatheticStateSortPlayersbyEmotionBefore Proceeding 5. EmpathyBridges:BuildRelationshipOverTime 6. EmotionIntensifySocialEmotions
  77. 77. XEODesign© 2018 XEODesign, Inc. ThankYou @NicoleLazzaro Nicole@xeodesign.com XEODesign.com Free Download 4K2F.com Follow the White Rabbit

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