Are you portraying your brand in the right light? Make sure your visual storytelling is on point to get your message across and attract the right clients.

5. What is
Visual Storytelling?
The use of images, videos,
and other visuals to convey
a “feeling” around your
brand.

6. The use of images, videos, and
other visuals to convey a “feeling”
around your brand.
Systematize the process as much as possible,
automate systems, and use simple/easy to use tools.
• Lack of knowledge of Social Media
Platforms
• What do I post?
• Where do I post?
• Time
• Time to post content
• Time to engage/build
relationships

7. • Who are you?
• What is your story?
• What is your overall Marketing
Strategy?
• You must incorporate your Social
Media/Visual Content strategy into
the overall marketing strategy.
• Posting days and time will be different for
every company.
• Best time to post data is controversial.
• Use tools like Hootsuite or Sprout Social.
• Also incorporate Real Time Marketing.
• Be aware of global issues.
• Ex: Boston Bombing
• It is NOT a “one size fits all”
• There is a lot of “noise” in Social Media. How do you get heard?
• Brands have to do something to be “welcomed” into the conversation.
VISUAL STORYTELLING

8. • Real time information with a twist
• A recent study analyzed 739,000 tweets
and found that 76% of content that was
shared on Twitter had a photo attached,
and 18% had a video as part of the
message.
• Used to keep tabs on friends/family
• Don’t confuse your Personal page with
your Business page
• Photo albums, pictures, and videos get
180%, 120%, and 100% more engagement
respectively.
• Use photos that will generate a
conversation.

9. • Create Collections
• Focus on Customers
• Create Boards
• Tech
• Things we love
• Quotes
• How-to/Product Demo Videos
• Owned by Facebook
• Humanizes the brand
• According to Mashable, videos shared by
brands on Instagram have twice the level of
engagement as Instagram photos.

10. Viewers are 85% more likely to purchase a product
after watching a product demonstration video
• Owned by Google
• Average video is 2
minutes 46 seconds
• Studies have shown
that the average
modern adult attention
span is between 2.8
and 8 seconds
• Add value and entertain
• Answer questions/give
tips & tricks
• Don’t get stuck on
“High Quality”

11. • Owned by Twitter
• Same rules as
Instagram except
Vine is 6 seconds
of looping video
instead of 15
seconds

12. • Integrates with Google Services
• Helps with SEO
• One of the best functions is Hangouts
• Share Hangouts to YouTube and
YouTube to Google+ for cross
pollination

13. • Owned by Yahoo
• For people looking for best visual
inspiration
• Not about long blog posts
• Let the pictures do the talking

14. Start where your ideal customers hang out.
OR
Start where you are comfortable.
• Owned by LinkedIn
• 5 times more traffic
from business
owners than any
other website
• Generate Leads
• Gain quality
inbound links to
your website

15. How do I create
Visually stunning
content?

16. Automate with
HootSuite or Sprout
Social

17. Diptic App-iPhone App Demo by
iPhoneAppDemos.tv
PicPlayPost-by Daniel “Cloud”
Campos
WordSwag