Culture and branding are two sides of the same coin. It is
impossible to have a strong external brand without also
working on internal culture. The actions of yourself and your
team both in and out of the company reflects it’s culture and
business. When brand and culture are aligned they can create a powerful competitive advantage.
31. "...the job of senior leaders is to create
context… why are we doing this rather
than invent content - the who, what,
when, how.”
Mike Bennetts, CEO, Z Energy
32. Increased share price in
commodity market
Shell NZ was purchased for $700M in 2010
Z Energy publically listed in 2014 at $1.5B
33. Culture is a
growth multiplier
Companies that prioritise culture perform better overall
in stock market (Glassdoor report 2009-2014)
40. Females make up
76% HR entrants
75% Marketing entrants
7% Director level
http://www.bizreport.com/2013/10/research-reve
als-gender-gap-in-top-marketing-positions.html
43. Unbreakable: Culture + Brand
Nicole Williams
Twitter: @envycollect
Head of Product, SilverStripe www.silverstripe.com
Co-founder, Summer of Biz www.summerofbiz.co.nz
Imagery CC0 with thanks to www.unsplash.com