2. FitU
•The app offers a capability to create
custom workout plans and doesn’t
distract users from exercises at the
same time.
•Safest and most efficient app to lose
weight, get a flat tummy & strengthen
muscles.
3. The Nilson report shows the
global health and fitness
mobile app market was worth
about $4 billion in 2014, and
it’s going to increase up to $26
billion by 2017.
5. • Motivate customers to be regular with their
fitness plan .
• Do this by recording and presenting them the
analysis of their progress in real time.
• Research to find where the already existing
apps are lagging and update those things.
• Let them share this with their friends and
family to develop a competitive ecosystem.
10. • Looking at age distribution, the 25-
34 year-old age group over-indexes
41% compared to the average mobile
consumer, and the 35-54 year-old
group over-indexes 47%. Teens and
millennials under-index by 28% and
57%, respectively.
11. • Looking at gender distribution,
Fitness Fanatics are 62%
females and 38% males. That
compares to 48% females and
52% males for the average
mobile consumers.
12.
13. • More features will be added or even its price
will be reduced if the number of downloads of
the paid app doesn’t increase in 5 months.
• Revenue generated from paid app will be spent
in further innovation.
14. • First Goal for the free version would be to
reach 10,000 downloads on different
platforms.
• Time limit for this will be at maximum of 4
months in the market
• Major changes will be made in our app if
this target is not achieved.
17. Competitors
S Health
• Provide core features to keep
body fit and healthy.
• Tracks daily routine .
• 100 Million downloads.
18.
19. Context
• Technological- An entire fitness world in
a Smartphone app.
• Physical- People exercise and stay fit
and healthy for a better society.
20. Value Proposition
• Simple and effective exercises.
• User can set the amount of time he/she wants
to workout and the exercises to be done given
accordingly.
• Beautiful UI design for convenient experience.
21. Services
• Offers on the paid version of the app.
• Effective feedback.
• Regular updates in
both Free and paid
version of the app.
22. Incentives
• Offers for those who refers the app to others.
• Watching Ads to unlock new features for
limited version.
• Offers to those who help promoting the app on
social media.
23. Communications
• Promoting paid version in free version.
• Collaboration with profound brands such as
Google Fit.
• Advertising on other apps.
• Feedback.
