TheGenesis for Labels is a new product, by Gravity4, for record labels, recording artists, talent agencies, and other counterparts within the music industry. Want to get started? Email me: ns@gravity4.com

1. TheGenesis for Labels
The world first marketing cloud for music

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About Gravity4
Gravity4’s is the World’s First High-Frequency Marketing Platform built for brands,
agencies, and publishers who are serious about their ROAS.

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About Gravity4
We launched on
July 17th, 2014
in San Francisco, CA
We grew from
5 employees on launch date,
to now 450+ employees
in 18 offices globally.
Acquisitions
15 acquisitions to date.

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Some of our clients

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Music industry at a glance
Current “Smart Link” offering
Smart URL.it allows for iTunes link tracking &
retargeting
• Multiple cookie jump, resulting
in 25% match rate
Po.st allows for retargeting
• Multiple cookie jump, resulting
in 25% match rate
LinkFire landing page to choose
streaming provider
• Retargeting available via separate DSP
• Multiple cookie jump, resulting
in 25% match rate
Social Media
• Most widely used form of communication
from artists to fans
• No data capitalization
• No “owned” data to use for merchandise
campaigns, ticket sales, etc.

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Gravity4 Solution: TheGenesis for Labels
The World’s First Marketing OS for Music

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Features
Intelligent links Cross-device/Channel
retargeting
Affiliate Revenue
Real-time insights Device and country targeting Customization/custom
domains

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Supported services
iTunes/Apple Music
Microsoft Music
Tidal
Vevo
Spotify
SoundCloud
7Digital
Raphsody
Rdio
Mix Radio
Youtube
Amazon
Google Play
Deezer

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Beautiful landing page
with a smart link for artists

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Create vanity URLs for individual artists
Generates 30% higher clicks due to audience trust

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Use fans as first-party data
with Gravity4 DSP
Display, mobile, video,
Facebook, Instagram, search
Retarget users on iOS devices
and Safari
• No one else, in the world, can
do this
• Use data to sell concert tickets
or merchandise

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Real-time Tracking & Analytics
• View insights on social clicks,
and shares
• View demographics of clicks
by song, album, artist, genre, etc.

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Targeting
Target your links to fans in any country as well as any device
Target
a behavior
Target specific
devices
Target any
country
Target user’s
app

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Retargeting
Retarget your fans through G4 Demand Side platform
and through our social networks retargeting apps
User leaves iTunes
without purchasing
the song
User gets targeted
across hist last web
experience
User listens to
preview on iTunes
User lands on Genesis
landing page and
choses one music
stream provider
User clicks on
gns.io/bailando link
on Facebook artist post
User clicks on ad,
comes back to iTunes
and purchase the song

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Programmatic
• Display
• Mobile
• Video
Native
• Facebook Exchange (FBX)
• Facebook Native
& Mobile ads
• Multi-channel Native
Search
• Paid Search
Google, Yahoo, Bing, etc.
IOS Retargeting
• Only company, in the
world, that can do this.
Gravity4 Marketing Cloud

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The World’s First Marketing OS for Music
Native
Video
Desire Action
Interest
Programmatic
DELIVERY
PLATFORM
DMP
PERSONA
BUILDER
Search
USER
TARGETING
Awareness
THEGENESIS
FOR LABELS

17. Get started with TheGenesis today!