A small guide for companies and startups looking to enter the social media market within Iran.

1. Social MediaDevelopment of Creative Content
Niki Aghaei
Brand Consultant
+98 912 804 5538
aghaei.niki@gmail.com
linkd.in/1ksW87e
@Nikiness
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2. @Nikiness
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3. Core Values
Content is not effective without knowing your core values
Brainstorm key words which define who you are
Brainstorm key words of how you want to be defined
by consumers
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4. Core Values
Examples:
Trust, Respect, fast pace, results, risk taking, community,
loyalty, sharing, variety, expertise, customer service
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5. Why Social Media?
Increase traffic
Brand Awareness
Higher SEO with SM outlets
UserTrust
Increase in Sales
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6. What is Creative Content?
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7. Research
Create
Attract/
Engage
Convert
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8. Research
Who?
What?
When?
Where?
How?
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9. Research
Engagement: 0.8% - due to low activity
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10. Research
Engagement: 7.3% - due to recent activity
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11. Research
Engagement: 7.3% - due to recent activity
Thinking of Instagram?
Start #hashtaging!
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12. Create
Infographics
Casual:
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13. Create
Partnerships
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14. Create
Quotes
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15. Create
Casual:
1.“Quote of the Day”
2.“Photo of the Day”
3. Infographics
4. Behind the Scenes
5. Trending posts
6. Partnerships
7. Competitions
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16. Create
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17. Create
** PRODUCT PLACEMENT**
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18. Attract/Engage
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19. Organize
Create a monthly timetable for posts
Fixed product placement slots
Social Media Analytics/Management (Socialoomph,
Hootsuite)
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20. found,
consumed,
and shared.
Great Content is really great until it gets
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21. Thank you!
Niki Aghaei
Brand Consultant
+98 912 804 5538
aghaei.niki@gmail.com
linkd.in/1ksW87e
@Nikiness
THANK YOU!
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