Slide deck from Freelance Business Week Denver

1. Freelancer’s SEO Checklist
@nikers85 Seer Interactive #FBWDen

2. Niki Mosier
● Technical SEO Manager
● Seer Interactive
● @nikers85

3. @nikers85 Seer Interactive #FBWDen

4. @nikers85 Seer Interactive #FBWDen

5. Mercury’s name has nothing to do
with the liquid metal since it was
named after the Roman messenger
god, Mercury
Important
information
@nikers85 Seer Interactive #FBWDen

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9. What We’re Covering Today
TECHNICAL SEO ON-PAGE SEO OFF-PAGE SEO
COMPETITIVE
ANALYSIS
HELPFUL TOOLS
@nikers85 Seer Interactive #FBWDen

10. Technical SEO
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12. Crawl Budget
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13. Crawl Errors
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14. Page Speed
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15. V.S.
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20. Hosting
Kinsta
GoDaddy
Bluehost
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23. Google Analytics
Dashboard
Goals
Google Search Console
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25. Google Search Console
Sitemap
Errors
Number of Pages Indexed
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30. Technical SEO Checklist
❏ Monitor your page speed
❏ Optimize your images
❏ Know your technology
❏ Make sure Google can crawl your website
❏ Submit a sitemap
❏ Check for errors
❏ How many pages are indexed?
❏ Know your data
❏ Setup a Google Analytics dashboard
❏ Setup goals
❏ Monitor your data
@nikers85 Seer Interactive #FBWDen

31. On-Page SEO
@nikers85 Seer Interactive #FBWDen

32. What is structured
data?
Structured data is code in a specific
format, written in such a way that
search engines understand it. Search
engines read the code and use it to
display search results in a specific and
much richer way. You can easily put
this piece of code on your website.
@nikers85 Seer Interactive #FBWDen

33. 33
Clicks increased by 43 percent
Average position also
increased by 12 percent
@nikers85 Seer Interactive #FBWDen

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36. Structured Data
Structured Data Testing Tool
Steal My JSON
Yoast Plugin
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37. Content
@nikers85 Seer Interactive #FBWDen

38. Content
Unique
Authoritative
For the User
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39. Unique Content
● Keyword Research
● Establish Search Intent
● Content Strategy
@nikers85 Seer Interactive #FBWDen

40. Authoritative
● Content voice
● Author bio
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41. For the User
● Searcher intent
● Know your audience
● Content length
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43. Internal Links
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45. Internal Linking
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Website Structure
Hierarchy
Link Value
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46. On-Page SEO Checklist
❏ Structured Data
❏ Determine what types might benefit you
❏ Implement structured data
❏ Content
❏ Is it unique?
❏ Is it authoritative?
❏ Does it answer a search query?
❏ Internal Linking
❏ Is your important content reachable in 3 clicks?
❏ Does each page have a least 2 internal links?
@nikers85 Seer Interactive #FBWDen

47. Off-Page
@nikers85 Seer Interactive #FBWDen

48. Backlinks
Relevance
Authority
Link Quality
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@nikers85 Seer Interactive #FBWDen

49. All link building campaigns
must start with something
worth linking to.
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50. Reviews
Trust
Authority
Multiple Sources
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52. Your Website
@nikers85 Seer Interactive #FBWDen

53. Off-Page SEO Checklist
❏ Backlinks
❏ Create content that others will want to link to
❏ Build relationships
❏ Reviews/Reputation
❏ Have a strategy
❏ Don’t focus only on Google
@nikers85 Seer Interactive #FBWDen

54. Competitive
Analysis
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55. Keep your friends close,
and your enemies closer.
@nikers85 Seer Interactive #FBWDen

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57. Competitive Analysis Checklist
❏ Know Who Your Competitors Are
❏ Monitor competitors for multiple keywords
❏ Know What Your Competitors Are Doing
❏ Pay Attention to SERPS
❏ Look at their backlinks
❏ Read their content
@nikers85 Seer Interactive #FBWDen

58. Helpful Tools / Resources
❏ ScreamingFrog
❏ SEMRush
❏ Moz Blog
❏ Twitter
❏ Local Meetups
@nikers85 Seer Interactive #FBWDen
*Some links on this slide may be affiliate links

59. Don’t be a stranger!
niki.mosier@gmail.com
@nikers85
nikimosier.tech/fbwden
Thanks!