21. Crawling & Indexing
● Eliminate page bloat
● Check the robots.txt
● Have an XML sitemap
● Upload sitemap to Google Search Console
● Monitor indexation
● Make it easy for Google to crawl your site
27. Redirects
● When a 301 won’t work
● Combine pages
○ Products or categories
● Can set this in Yoast
Canonical
http://example.com/wordpress/seo-plugin/
http://example.com/wordpress/plugins/seo/
40. Structured Data
● Schema Generator
● Structured Data
Testing Tool
● Yoast
● Rank Math
● SchemaApp
● Google Tag Manager
41. Links and Structured Data
● Be thoughtful about internal linking
● Backlinks = quality over quantity
● URL structure matters
● Structured data makes a difference
● Use structured data generators
● Test structured data