Samsung was founded in 1938 and initially operated as a trading company. It has since diversified and is now a multinational conglomerate with interests in electronics, engineering, shipbuilding, and more. Samsung Electronics is the flagship subsidiary and is the world's largest information technology company, focusing on areas like digital media, semiconductors, telecommunications, and LCD appliances. The company is known for innovating new product categories like phablets and smartwatches, and for its marketing strategies that emphasize accessibility and enhancing people's lives through technology.

2. INTRODUCTION
 Samsung is a South Korean multinational company headquartered in Samsung
town, Seoul.
 Samsung was founded by Lee Byung-chul in 1938 as a trading company.
 Over the next three decades, the group diversified into areas including food
processing, textiles, insurance, securities and retail.
 Samsung entered the electronics industry in the late 1960s
 By 2004 Samsung was the world's-largest manufacturer of OLEDs, with a 40
percent market share worldwide, and as of 2010 has a 98% share of the
globalAMOLED market.

3.  Samsung's flagship mobile handset line is the Samsung Galaxy S, which many
consider a direct competitor of the Apple iPhone. It sold more than one million units
within the first 45 days on sale in the United States.
 Samsung Electronics has been the world's largest memory chip maker since 1993. In
2009, it started mass-producing 30 nm-class NAND flash memories.
 In 2009, Samsung sold around 31 million flat-panel televisions, enabling to it to
maintain the world's largest market share for a fourth consecutive year.

4. 1. Samsung Electronics(the world’s largest information technology
company measured by 2012 revenues, and 4th in market value).
2. Samsung Heavy Industries(the world's 2nd-largest shipbuilder measured by 2010
revenues).
3. Samsung Engineering & Samsung C&T(respectively the world's 13th and 36th-
largest construction companies).
4. Samsung Life Insurance(the world's 14th-largest life insurance company).
5. Samsung Everland (operator of Everland Resort, the oldest theme park in South
Korea).
6. CheilWorldwide(the world's 15th-largest advertising agency measured by 2012
revenues).
NOTABLE SAMSUNG
INDUSTRIES

6. NATURE/VARIETY OF
PRODUCTS
 The company focuses on four areas: digital media, semiconductor,
telecommunication network, and LCD digital appliances.
 The digital-media business area covers computer devices such as laptop
computers and laser printers; digital displays such as televisions and
computer monitors; and consumer entertainment devices such as DVD
players, MP3 players and digital camcorders; and home appliances such as
refrigerators, air conditioners, air purifiers, washers, microwave ovens,
and vacuum cleaners.

8. SAMSUNG’S
PRODUCTS

9. DATA COLLECTION
METHODS USED
Primary data is the data collected by the
researcher
 observation
 case studies
 questionnaires
Secondary sources are data that already exists
 Previous research
 Official statistics
 Mass media products
 Government reports
 Web information
 Historical data and information

10. MARKETING STRATEGIES
 Marketing Mix of Samsung – Samsung has reached unbelievable
heights with its smartphones, which helped the brand to become a
symbol of quality and reliability for its consumers.
 Besides the product, Samsung is famous for its customer service
(Samsung has one of the fastest product services).Though, product
variation is the most powerful aspect of the marketing mix of
Samsung.
 Samsung approaches different promotional tactics to make
customers buy the product.For instance, quite often, Samsung
introduces discounts, sponsors events, engages with national and
worldwide festivals, etc.
 Samsung is known for being a sponsor giant. Current sponsorship
of Samsung is Sydney Opera House,Australian Olympic
Team, NSWIS Awards, Oceania Foundation, etc.

11. SAMPLE SURVEY

14. NEWS PAPER ADS

15. SEGMENTATION

16. TARGETING

17.  What is innovation to Samsung ?
“Technology is meaningless unless it is accessible, usable and
simple.That is at the heart of Life Share, the ambition to make
technology of real value in the everyday.We do not deliver
innovation for innovation’s sake. We have made a shift from
product-focused innovation to people-focused innovation,”
 What was the best innovation according to you ?
The new category of phablet with our GALAXY Note, and opened
the new era of wearable devices with the Gear series.The GALAXY
Note was our answer to consumers, who wanted one do-it-all
device to satisfy all of their needs when on the move instead of
bearing the pain of carrying 3 or 4 devices all at once.The Samsung
Gear helped our consumers to be connected 24/7, regardless of
where they are.
QUESTIONNAIRE

18.  What type of consumer does Samsung target ?
“agile consumer – real people, in the real world, whose behavior
has been fundamentally transformed by technology.”
 What is Samsung doing to meet the demands of the agile consumer
today ?
“Life Share,” says Ms. Lee. “As well as a marketing strategy, Life
Share is a business ethos. It demands us that we deliver products to
enhance people’s lives.”

19.  What is Samsung’s motto?
To win the hearts of consumers who care and yearn for something
valuable, brands have to care about the future as well, she said. “It is
about being committed to helping shape a better world for everyone.
And that is what Life Share is about, not simply moving technology
forward but generating the ideas that can make the most of it, the
ideas that exploit technology better so bit by bit we make this world of
ours a better place.”

20. CONCLUSION
 Samsung is one of the best companies in the electronics industry.
 Its at the forefront in the race of innovations.
 Samsung has played a key role in the world of technology.
 It was founded 47 years ago and now it has 307,000 employees
working for it.
 Samsung, the world's 15th-biggest company by market value as of
yesterday and the first in South Korea to surpass the $200
billion mark, has jumped 40 percent this year.

21. ACKNOWLEDGEMENT