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YOUR LOGO GOES 
HERE!! 
Helping Clients Navigate Today’s 
Housing & Mortgage Markets
Achilles Heel
Understand the Plot of the 
Movie! 
• Turbulent Markets 
– Financial Market 
– Mortgage Market 
– Housing Market 
– Government Intervention 
• Evil Villains 
– Fear and Greed 
– Too Much (conflicting) Info 
• Courageous Heroes 
– Your Mission, should you 
choose to accept it…
Understanding the US 
Mortgage Market 
$Consumer 
$Mortgage Broker/Banker 
$Wall Street Securitizer 
(CMO, CDO, CDS, CDO²) 
$Mortgage Servicer 
$Secondary Market Investor
The Current Crisis: Leverage, Speculation 
& Risk Protection 
• 3% increase doubles 
your investment! 
• 3% decrease wipes 
out your equity! 
• Mark-to-market 
accounting 
– Rapidly inflates 
and deflates asset 
values 
• Maintain minimum 
capital requirements
Government Interventions
How Does this Impact Home 
Owners and Buyers? 
• Distressed Situations 
– Loan Modifications 
– Short Sales 
• Buying a New Home 
– FTHB Tax Credit 
– Conventional / FHA 
– Jumbo Mortgages & 
Stated-Income Loans 
– Interest Rate Fluctuations 
• Fixed / Adjustable Rates
Part 1 - Distressed 
Situations 
Loan Modifications and Short Sales
Loan Modifications 
• July 2008 Housing Bill (HERA) 
– Owner occupied 
– Default “reasonably foreseeable” 
– NPV of loan mod greater than foreclosure 
• May 2009 Housing Bill - S. 896 
– Same 3 criteria as above 
– Servicers must consider work-out plans 
endorsed by the US Treasury Secretary: 
http://makinghomeaffordable.gov/
Short Sales 
• What is the lowest offer the lender 
will accept…vs. …What is the 
highest price I can get for the home 
• Hardship package 
• “Sell” the lender on low value 
– Market analysis, stats on length of time 
required to sell home on their own, less 
recovery through foreclosure 
• Promissory note for difference 
• Recourse vs. Non-Recourse 
• Release and Full Satisfaction
Short Sale is More Difficult 
When… 
• Seller has not experienced hardship or junior 
lien holder will not recover anything 
• Seller is upside down, but current on loan with 
no plans of missing payments 
• Original loan was cash-out or recently closed 
• Seller is less than 30-60 days from foreclosure 
• Clouded title with outstanding liens and 
judgments 
– Exception – IRS may allow because their 
liens won’t go away , they’ll have the 
borrower sign a document transferring the 
lien 
– IRS tax lien relief - 
http://www.irs.gov/newsroom/article/0,,id=201343,00.html
Short Sale Hardship 
Package 
• Describe reason for hardship: 
– Medical crisis, bills, etc. 
– Job loss of borrower, spouse or 
others who help with household 
expenses 
– Business change, loss, etc. 
– Marital status such as divorce, 
separation, etc. 
– Family situation involving 
dependents (health issues, 
increased expenses, etc.)
Short Sale Hardship 
Package 
• Tell the client’s story as to why they are unable 
to make payments. Use specific dates, dollar 
amounts and supporting documentation if 
possible 
– How much money you lost and when, how 
much income you used to make vs. what you 
make now, etc. 
• Goal is to illustrate how borrower is insolvent, 
close to insolvent, or why they are otherwise 
unable to make payments 
– Expenses greater than income 
– Liabilities greater than assets
Short Sales and Credit 
Scoring 
• No Uniform Reporting 
Rules!!!!! 
– Negotiation Point Between 
Seller and Lender 
• “Settled Account” 
• Mortgage Late Payments?
Short Sales: 
Working with Buyers 
• Nearly 1/3 of all short sale listings are not closeable 
– Homeowners – too many assets and unwilling to 
contribute cash to the deal 
– Many second lien holders in this market want 
something (10%?) 
• Three questions to ask the listing agent: 
– What is the status of your short sale file? 
• Hardship package etc. 
– Do you have more than two liens on the property? 
• HOA, tax liens, etc. 
– What is your plan to satisfy the lien holders?
Gifts from Friends & Relatives 
• Understanding the Gift Tax 
– No Tax to Gift Recipient 
– No Relationship Required 
– $13k Annual Exclusion (Replenishes) 
– $1mm One-Time Only Lifetime Exclusion 
• Example: Funds Gifted by Mom and Dad for Principal Reduction 
and/or mortgage help 
– $13k From Mom to Daughter 
– $13k From Mom to Son-in-Law 
– $13k From Dad to Daughter 
– $13k From Dad to Son-in-Law 
– Any gift above $52,000 would be deducted from either mom or 
dad’s $1mm lifetime exclusion
Life After Distress 
• Rent-to-own 
– Go house shopping 
– Investor buys home 
– Tenant signs (1) lease; and, (2) option agreement 
• Sale / Lease-back 
– Investor buys home from home owner and leases it back to 
them 
– Tenant signs (1) lease; and, (2) option agreement 
• Cautions: 
– Foreclosure & Eviction Laws Vary From State to State 
– Carry Costs if Tenant Walks Away 
– Risk to Tenant if Investor Defaults on Mortgage
Part 2 - Buying a 
New Home 
Is this a good time?????
First-time Home Buyer Tax 
Credit - 2008 
• Not owned a home in the last three years 
– Single - $75k / $95k 
– Married - $150k / $170k 
• April 9, 2008 – December 31, 2008 
– $7,500 
– Repaid over 15 yrs ($500/year) beginning in 2nd 
year after credit
First-time Home Buyer Tax 
Credit - 2009 
• Not owned a home in the last three years 
– Single - $75k / $95k 
– Married - $150k / $170k 
• January 1, 2009 – November 30, 2009 
– $8,000 
– Repaid only if you sell the home within 3 years
FTHB Tax Credit: 
More Rules… 
• Married couples - both must be first-time buyers 
• No purchases from related parties 
– Spouse, Ancestors, Lineal descendants 
• Unmarried FTHB can split credit “in any reasonable 
manner” - generally based on ownership % and/or $$ 
contributions to the purchase price; total credit cannot 
exceed $7,500 (2008) or $8,000 (2009) 
– Of the buyers, only the ones who are qualified FTHB 
can claim the credit (income, whether owned a 
home, etc.) 
• http://www.irs.gov/newsroom/article/0,,id=187935,00.html 
• http://www.irs.gov/pub/irs-drop/n-09-12.pdf
Mortgage Market: 
Good, Bad and Ugly 
• Bad and Ugly: 
– Stated Income Loans 
– Investment Property 
– Jumbo Mortgages 
• Good: 
– Long Term Rates 
• Fed Buying of Mortgage Backed Securities 
• Inflation Fears 
– Short Term Rates 
• Fed Funds Rate 
• LIBOR & Treasury-indexed ARMs
Story of LIBSOtoRry of LIBOR
Understanding LIBOR
What About INFLATION??!! 
• Only two ways for inflation 
to occur: 
– #1 - Losing purchasing power 
in the US economy 
– #2 - Losing value vs. other 
currencies
Will Government Intervention Cause 
Inflation? 
• Purchasing power in our own economy 
– Fed  Treasury Banks Reserves 
• Value vs. other currencies 
– Euro 
• New, untested in times of crisis 
• Lack of one European government 
• Downturn in European housing and economy 
– Will US “full faith and credit” be better or worse 
off? 
– Are economies in other countries better than US? 
• Britain, Japan, Europe, China
Government Intervention: Is the US 
Too Far in Debt? 
• Debt Ratio - current worst case scenario: 
– 85.6% ($12.15 trillion / $14.2 trillion) 
• Debt Ratio – optimistic scenario: 
– 49.3% ($7 trillion / $14.2 trillion) 
• Debt Ratio vs. other Countries 
– Germany …...64% 
– France……….65% 
– Italy…………..104%!! 
– Japan…………171%!! 
• Equivalent to US GPD of $24.3 trillion!!
Is the US Too Far in Debt? 
• US LTV Ratio - current worst case scenario: 
– 16.8% ($12.15 trillion debt / $72.2 trillion net 
worth) 
• US LTV Ratio – optimistic scenario: 
– 9.7% ($7 trillion debt / $72.2 trillion net worth) 
• Total US Equity Position: 
– 83.2% - 90.3%
HHiissttoorryy ooff UUSS IInntteerreesstt 
RRaatteess
Unemployment: How Bad 
Are Things Really??
Inflation: How Bad Are 
Things Really??
“Misery Index” = 
Inflation + Unemployment
Recession Babies 
• Southwest Airlines - 1971 
• FedEx – 1971 
– 1973 - launched “super-hub” concept to save 
on fuel costs 
• Microsoft 
• Genentech – 1976 
– Founded the biotech industry 
• Apple – 1976 
• SAS – 1976 
– World’s largest privately held software 
company 
• Oracle - 1977
What about buying a home? 
Is this a good time? 
• Warren Buffet: 
– “I buy on the assumption that they could close the 
market the next day and not reopen it for five years.” 
– “The dumbest reason in the world to buy a stock is 
because it’s going up.” [buy value] 
• Imagine going shopping a department store, and getting 
all emotional and buying all you can when prices are 
rising. Then, when prices are falling because of a blow-out 
sale, you stay away from the store, or worse, you go 
back to the store and sell everything at rummage sale 
prices that you bought before at a high price. That is 
what people do every day in the real estate market.
Median Housing Prices
Is Housing a Good 
Investment? – Part 1 
• $200,000 House 
• 20% Down Payment = $40,000 Investment 
• 3% Annual Appreciation Over 20 Years: 
– $361,222 Home Value 
– $161,222 Gain 
– 8.41% Annual Rate of Return 
• 1.5% Annual Appreciation Over 20 Years: 
– $269,371 Home Value 
– $69,371 Gain 
– 5.16% Annual Rate of Return
Is Housing a Good 
Investment? – Part 2 
• $200,000 House 
• 20% Down Payment = $40,000 Investment 
• 3% Annual Appreciation Over 20 Years: 
– $361,222 Home Value 
– $161,222 Gain 
– $76,291 Additional Equity Through Principal Reduction 
– 10.17% Annual Rate of Return 
• 1.5% Annual Appreciation Over 20 Years: 
– $269,371 Home Value 
– $69,371 Gain 
– $76,291 Additional Equity Through Principal Reduction 
– 7.98% Annual Rate of Return
Long Term Housing Needs 
Demand for Homes 
• 3 million more people 
each year 
– 1.27% avg. annual 
population growth since 
the year 1900 
• 1.3 to 1.5 million 
household formation 
per year 
• 1.4 million per year was 
the 30-year average 
Supply of Homes 
• 300,000 homes 
demolished per year 
• 1.6 – 1.8 million new 
units needed to keep up 
with population and 
replace demolished 
homes
Housing Starts 
Year Housing Starts 
2000 1.6 million 
2001 1.7 million 
2002 1.7 million 
2003 1.9 million 
2004 2.0 million 
2005 2.1 million 
2006 1.8 million 
2007 1.3 million 
2008 < 1.0 million 
2009 forecast < 1.0 million 
10-year Sum 16.1 million 
Could lead to housing shortage?
Danger = Opportunity 
• Distressed Homeowners 
– Loan modifications, short sales 
– Sale/leasebacks & rent-to-own opportunities 
• Home Buyers 
– First Time Home Buyer Tax Credit 
– Reverse mortgages on purchase transactions 
• 2009 suspension of RMDs on qualified plans 
– Gifts and personal loans from family and friends 
• $13k annual limit + $1mm lifetime exclusion 
• Attach a lien on the property 
• Investors 
– Sale/leasebacks, rent-to-own opportunities, 
personal loans
Your Mission, Should You 
Choose to Accept it… 
• “Un-confuse me” and make 
sense of all this chaos! 
– 60% of Americans expect an 
economic depression to occur 
within the next 2 years 
– 50%-60% of all mortgage 
originators have left the 
industry 
– 81% of investors want advice 
from their financial planners 
on more than just investments
CMPS® Professionals: Committed 
Qualified & Equipped to Focus on Life 
Issues in the Client’s World 
• College Funding - Four years, including room and board; 
PER CHILD 
– $84k = public 
– $148k = private 
– $196k = Ivy League 
• Retirement Planning 
– Average LE = 79 
• Elder-Care Issues 
– 4.9 million Americans with Alzheimer’s disease 
– 27% of adult Americans care financially for elderly 
friends or relatives 
– 49% of Americans in their 60s have at least one living 
parent compared to only 7% in 1900 
Bottom Line: Life Motivates People!!
Biggest Financial Crisis and 
Opportunity in a Generation 
Teddy Roosevelt: 
• It is not the critic who counts, not the man who 
points out how the strong man stumbles, or where 
the doer of deeds could have done them better. The 
credit belongs to the man in the arena, whose face is 
marred by dust and sweat and blood, who strives 
valiantly...who knows the great enthusiasms, the 
great devotions, who spends himself in a worthy 
cause, who at the best knows in the end the triumph 
of high achievement, and who at the worst, if he fails, 
at least fails while daring greatly, so that his place 
shall never be with those cold and timid souls who 
have never known neither victory nor defeat.
This Movie CAN Have a Happy 
Ending!! 
You have been 
chosen as the hero!
Next Steps: I’d like to be the mortgage 
planning arm of your advisory practice! 
• Strategic Planning Session 
• I’d like to find out more about you and your 
practice 
• We could then determine the best way in which 
to work together to add value to your business

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2009 Financial Advisor Presentation

  • 1. YOUR LOGO GOES HERE!! Helping Clients Navigate Today’s Housing & Mortgage Markets
  • 3. Understand the Plot of the Movie! • Turbulent Markets – Financial Market – Mortgage Market – Housing Market – Government Intervention • Evil Villains – Fear and Greed – Too Much (conflicting) Info • Courageous Heroes – Your Mission, should you choose to accept it…
  • 4. Understanding the US Mortgage Market $Consumer $Mortgage Broker/Banker $Wall Street Securitizer (CMO, CDO, CDS, CDO²) $Mortgage Servicer $Secondary Market Investor
  • 5. The Current Crisis: Leverage, Speculation & Risk Protection • 3% increase doubles your investment! • 3% decrease wipes out your equity! • Mark-to-market accounting – Rapidly inflates and deflates asset values • Maintain minimum capital requirements
  • 7. How Does this Impact Home Owners and Buyers? • Distressed Situations – Loan Modifications – Short Sales • Buying a New Home – FTHB Tax Credit – Conventional / FHA – Jumbo Mortgages & Stated-Income Loans – Interest Rate Fluctuations • Fixed / Adjustable Rates
  • 8. Part 1 - Distressed Situations Loan Modifications and Short Sales
  • 9. Loan Modifications • July 2008 Housing Bill (HERA) – Owner occupied – Default “reasonably foreseeable” – NPV of loan mod greater than foreclosure • May 2009 Housing Bill - S. 896 – Same 3 criteria as above – Servicers must consider work-out plans endorsed by the US Treasury Secretary: http://makinghomeaffordable.gov/
  • 10. Short Sales • What is the lowest offer the lender will accept…vs. …What is the highest price I can get for the home • Hardship package • “Sell” the lender on low value – Market analysis, stats on length of time required to sell home on their own, less recovery through foreclosure • Promissory note for difference • Recourse vs. Non-Recourse • Release and Full Satisfaction
  • 11. Short Sale is More Difficult When… • Seller has not experienced hardship or junior lien holder will not recover anything • Seller is upside down, but current on loan with no plans of missing payments • Original loan was cash-out or recently closed • Seller is less than 30-60 days from foreclosure • Clouded title with outstanding liens and judgments – Exception – IRS may allow because their liens won’t go away , they’ll have the borrower sign a document transferring the lien – IRS tax lien relief - http://www.irs.gov/newsroom/article/0,,id=201343,00.html
  • 12. Short Sale Hardship Package • Describe reason for hardship: – Medical crisis, bills, etc. – Job loss of borrower, spouse or others who help with household expenses – Business change, loss, etc. – Marital status such as divorce, separation, etc. – Family situation involving dependents (health issues, increased expenses, etc.)
  • 13. Short Sale Hardship Package • Tell the client’s story as to why they are unable to make payments. Use specific dates, dollar amounts and supporting documentation if possible – How much money you lost and when, how much income you used to make vs. what you make now, etc. • Goal is to illustrate how borrower is insolvent, close to insolvent, or why they are otherwise unable to make payments – Expenses greater than income – Liabilities greater than assets
  • 14. Short Sales and Credit Scoring • No Uniform Reporting Rules!!!!! – Negotiation Point Between Seller and Lender • “Settled Account” • Mortgage Late Payments?
  • 15. Short Sales: Working with Buyers • Nearly 1/3 of all short sale listings are not closeable – Homeowners – too many assets and unwilling to contribute cash to the deal – Many second lien holders in this market want something (10%?) • Three questions to ask the listing agent: – What is the status of your short sale file? • Hardship package etc. – Do you have more than two liens on the property? • HOA, tax liens, etc. – What is your plan to satisfy the lien holders?
  • 16. Gifts from Friends & Relatives • Understanding the Gift Tax – No Tax to Gift Recipient – No Relationship Required – $13k Annual Exclusion (Replenishes) – $1mm One-Time Only Lifetime Exclusion • Example: Funds Gifted by Mom and Dad for Principal Reduction and/or mortgage help – $13k From Mom to Daughter – $13k From Mom to Son-in-Law – $13k From Dad to Daughter – $13k From Dad to Son-in-Law – Any gift above $52,000 would be deducted from either mom or dad’s $1mm lifetime exclusion
  • 17. Life After Distress • Rent-to-own – Go house shopping – Investor buys home – Tenant signs (1) lease; and, (2) option agreement • Sale / Lease-back – Investor buys home from home owner and leases it back to them – Tenant signs (1) lease; and, (2) option agreement • Cautions: – Foreclosure & Eviction Laws Vary From State to State – Carry Costs if Tenant Walks Away – Risk to Tenant if Investor Defaults on Mortgage
  • 18. Part 2 - Buying a New Home Is this a good time?????
  • 19. First-time Home Buyer Tax Credit - 2008 • Not owned a home in the last three years – Single - $75k / $95k – Married - $150k / $170k • April 9, 2008 – December 31, 2008 – $7,500 – Repaid over 15 yrs ($500/year) beginning in 2nd year after credit
  • 20. First-time Home Buyer Tax Credit - 2009 • Not owned a home in the last three years – Single - $75k / $95k – Married - $150k / $170k • January 1, 2009 – November 30, 2009 – $8,000 – Repaid only if you sell the home within 3 years
  • 21. FTHB Tax Credit: More Rules… • Married couples - both must be first-time buyers • No purchases from related parties – Spouse, Ancestors, Lineal descendants • Unmarried FTHB can split credit “in any reasonable manner” - generally based on ownership % and/or $$ contributions to the purchase price; total credit cannot exceed $7,500 (2008) or $8,000 (2009) – Of the buyers, only the ones who are qualified FTHB can claim the credit (income, whether owned a home, etc.) • http://www.irs.gov/newsroom/article/0,,id=187935,00.html • http://www.irs.gov/pub/irs-drop/n-09-12.pdf
  • 22. Mortgage Market: Good, Bad and Ugly • Bad and Ugly: – Stated Income Loans – Investment Property – Jumbo Mortgages • Good: – Long Term Rates • Fed Buying of Mortgage Backed Securities • Inflation Fears – Short Term Rates • Fed Funds Rate • LIBOR & Treasury-indexed ARMs
  • 25. What About INFLATION??!! • Only two ways for inflation to occur: – #1 - Losing purchasing power in the US economy – #2 - Losing value vs. other currencies
  • 26. Will Government Intervention Cause Inflation? • Purchasing power in our own economy – Fed  Treasury Banks Reserves • Value vs. other currencies – Euro • New, untested in times of crisis • Lack of one European government • Downturn in European housing and economy – Will US “full faith and credit” be better or worse off? – Are economies in other countries better than US? • Britain, Japan, Europe, China
  • 27. Government Intervention: Is the US Too Far in Debt? • Debt Ratio - current worst case scenario: – 85.6% ($12.15 trillion / $14.2 trillion) • Debt Ratio – optimistic scenario: – 49.3% ($7 trillion / $14.2 trillion) • Debt Ratio vs. other Countries – Germany …...64% – France……….65% – Italy…………..104%!! – Japan…………171%!! • Equivalent to US GPD of $24.3 trillion!!
  • 28. Is the US Too Far in Debt? • US LTV Ratio - current worst case scenario: – 16.8% ($12.15 trillion debt / $72.2 trillion net worth) • US LTV Ratio – optimistic scenario: – 9.7% ($7 trillion debt / $72.2 trillion net worth) • Total US Equity Position: – 83.2% - 90.3%
  • 29. HHiissttoorryy ooff UUSS IInntteerreesstt RRaatteess
  • 30. Unemployment: How Bad Are Things Really??
  • 31. Inflation: How Bad Are Things Really??
  • 32. “Misery Index” = Inflation + Unemployment
  • 33. Recession Babies • Southwest Airlines - 1971 • FedEx – 1971 – 1973 - launched “super-hub” concept to save on fuel costs • Microsoft • Genentech – 1976 – Founded the biotech industry • Apple – 1976 • SAS – 1976 – World’s largest privately held software company • Oracle - 1977
  • 34. What about buying a home? Is this a good time? • Warren Buffet: – “I buy on the assumption that they could close the market the next day and not reopen it for five years.” – “The dumbest reason in the world to buy a stock is because it’s going up.” [buy value] • Imagine going shopping a department store, and getting all emotional and buying all you can when prices are rising. Then, when prices are falling because of a blow-out sale, you stay away from the store, or worse, you go back to the store and sell everything at rummage sale prices that you bought before at a high price. That is what people do every day in the real estate market.
  • 36. Is Housing a Good Investment? – Part 1 • $200,000 House • 20% Down Payment = $40,000 Investment • 3% Annual Appreciation Over 20 Years: – $361,222 Home Value – $161,222 Gain – 8.41% Annual Rate of Return • 1.5% Annual Appreciation Over 20 Years: – $269,371 Home Value – $69,371 Gain – 5.16% Annual Rate of Return
  • 37. Is Housing a Good Investment? – Part 2 • $200,000 House • 20% Down Payment = $40,000 Investment • 3% Annual Appreciation Over 20 Years: – $361,222 Home Value – $161,222 Gain – $76,291 Additional Equity Through Principal Reduction – 10.17% Annual Rate of Return • 1.5% Annual Appreciation Over 20 Years: – $269,371 Home Value – $69,371 Gain – $76,291 Additional Equity Through Principal Reduction – 7.98% Annual Rate of Return
  • 38. Long Term Housing Needs Demand for Homes • 3 million more people each year – 1.27% avg. annual population growth since the year 1900 • 1.3 to 1.5 million household formation per year • 1.4 million per year was the 30-year average Supply of Homes • 300,000 homes demolished per year • 1.6 – 1.8 million new units needed to keep up with population and replace demolished homes
  • 39. Housing Starts Year Housing Starts 2000 1.6 million 2001 1.7 million 2002 1.7 million 2003 1.9 million 2004 2.0 million 2005 2.1 million 2006 1.8 million 2007 1.3 million 2008 < 1.0 million 2009 forecast < 1.0 million 10-year Sum 16.1 million Could lead to housing shortage?
  • 40. Danger = Opportunity • Distressed Homeowners – Loan modifications, short sales – Sale/leasebacks & rent-to-own opportunities • Home Buyers – First Time Home Buyer Tax Credit – Reverse mortgages on purchase transactions • 2009 suspension of RMDs on qualified plans – Gifts and personal loans from family and friends • $13k annual limit + $1mm lifetime exclusion • Attach a lien on the property • Investors – Sale/leasebacks, rent-to-own opportunities, personal loans
  • 41. Your Mission, Should You Choose to Accept it… • “Un-confuse me” and make sense of all this chaos! – 60% of Americans expect an economic depression to occur within the next 2 years – 50%-60% of all mortgage originators have left the industry – 81% of investors want advice from their financial planners on more than just investments
  • 42. CMPS® Professionals: Committed Qualified & Equipped to Focus on Life Issues in the Client’s World • College Funding - Four years, including room and board; PER CHILD – $84k = public – $148k = private – $196k = Ivy League • Retirement Planning – Average LE = 79 • Elder-Care Issues – 4.9 million Americans with Alzheimer’s disease – 27% of adult Americans care financially for elderly friends or relatives – 49% of Americans in their 60s have at least one living parent compared to only 7% in 1900 Bottom Line: Life Motivates People!!
  • 43. Biggest Financial Crisis and Opportunity in a Generation Teddy Roosevelt: • It is not the critic who counts, not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man in the arena, whose face is marred by dust and sweat and blood, who strives valiantly...who knows the great enthusiasms, the great devotions, who spends himself in a worthy cause, who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who have never known neither victory nor defeat.
  • 44. This Movie CAN Have a Happy Ending!! You have been chosen as the hero!
  • 45. Next Steps: I’d like to be the mortgage planning arm of your advisory practice! • Strategic Planning Session • I’d like to find out more about you and your practice • We could then determine the best way in which to work together to add value to your business

Editor's Notes

  1. Start by asking who in the audience has seen the film “Troy”. Go on to say that Troy was a compilation of ancient Greek myths found in Homer’s Illiad; one of which was the story of Achilles, the great warrior hero. The way the story goes is that Thetis dipped her new born son Achilles into the magical river Styx with the intention of making his skin armor-like and impenetrable. Well, she held him by the heel in order to dip the rest of his body. Therefore his heel was the only part of his body that did not touch the magical waters, and it became his one vulnerable spot. During the Trojan War, his enemy Paris learned of this weakness and killed him by shooting him straight in the heel with an arrow. This is the origin of the phrase “Achilles Heel”. An Achilles Heel is the one weak spot or perceived weakness in someone or something previously thought to be infallible or invincible. Well, although it seems impossible to understand and successfully navigate today’s housing and mortgage market, the market does have a few Achilles Heels that we are going to explore today… In the process, you’ll discover ways to add value to your clients and grow your business through unique housing market knowledge and strategies…