40. Cognitive load, or amount of
mental processing power needed
to use your app. It affects how
easily users find content and
complete tasks.
@101babich UX Yerevan 2018
40
45. ! Keep content to a minimum (present the
user with only what they need to know).
! Keep interface elements to a minimum.
A simple design will keep the user at
ease with the product.
@101babich UX Yerevan 2018
45
69. What to do to make the app consistent
● Respect platform guidelines
● Do not mimic UI elements from other
platforms
● Keep the mobile app consistent with the
website
@101babich UX Yerevan 2018
69
70. #6. High learning curve
during first-time
experience
@101babich UX Yerevan 2018
70
71. The average app loses 77% of its
daily active users within the first
3 days post-install
Research by Andrew Chen
@101babich UX Yerevan 2018
71
84. Techniques
●Minimize total number of fields
●Use input masks
●Matching keyboard to the field
●Auto-complete fields
●Inline validation
@101babich UX Yerevan 2018
84
180. “Good design is innovative. Good design must be
useful. Good design is aesthetic design. Good design
makes a product understandable. Good design is
honest. Good design is unobtrusive. Good design is
long-lasting. Good design is consistent in every
detail. Good design is environmentally friendly. And
last but not least, good design is as little design as
possible.”
― Dieter Rams
@101babich UX Yerevan 2018
180