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Your sales
presentation
suffers?
Is it your fault?
NO – in 90%
Sales presentation
or a sales deck
require inputs of
multiple
professions
Invest in
your
presentation
It’s going to
return well
1. You have to identify your
product differentiators
Ask input from
the whole team
2. Write a
fantastic sales
story
A job for a marketer
What is the buyers
problem?
How does your
product solve it?
How you differ
from competition?
1
2
3
3. Write a sales deck
that can sting the
buyers heart
A no go without a
copywriter
4. Adapt your
materials to the
presentation
content
Structure it
1. Introduction
2. Problem
3. Solution
4. Differentiator
5. Social Proof
5.
6. Hire a professional
designer and
translate your
thoughts into
illustrations
It can pierce the
buyers heart
But before you
embark your
sales journey
You need to know one
more thing
Have you ever heard of story structure
Heroes Journey?
A hero receives a divine call to embark the
journey and defeat the evil
A hero receives a divine call to embark the
journey and defeat the evil
Hero meets a mentor who
guides him on a
dangerous path and helps
to acquire new skills
A hero receives a divine call to embark the
journey and defeat the evil
Hero meets a mentor who
guides him on a
dangerous path and helps
to acquire new skills
Hero meets a dangerous
monster, a defeat, death
and destruction of his
personality
A hero receives a divine call to embark the
journey and defeat the evil
Hero meets a mentor who
guides him on a
dangerous path and helps
to acquire new skills
Hero meets a dangerous
monster, a defeat, death
and destruction of his
personality
He returns from
ashes. Resolves his
inner weakness
A hero receives a divine call to embark the
journey and defeat the evil
Hero meets a mentor who
guides him on a
dangerous path and helps
to acquire new skills
Hero meets a dangerous
monster, a defeat, death
and destruction of his
personality
He returns from
ashes. Resolves his
inner weakness
With new power,
hero defeats the
monster and
receives the
divine gift
Now I need you
to modify your
mindset
Your client is the
hero who challenges
the monster
And you are the
mentor who
guides him on this
path
Change the mindset of
a salesman!
Become a Mentor for
your client!
Guide him through the
change – to the victory
And you will flourish
together!
OnPointDesign a sales presentation
Onsalesdesign.com
Nikoloz Lomidze

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How to design a sales presentation

  • 2. NO – in 90%
  • 3. Sales presentation or a sales deck require inputs of multiple professions
  • 6. 1. You have to identify your product differentiators Ask input from the whole team
  • 7. 2. Write a fantastic sales story A job for a marketer
  • 8. What is the buyers problem? How does your product solve it? How you differ from competition? 1 2 3
  • 9. 3. Write a sales deck that can sting the buyers heart A no go without a copywriter
  • 10. 4. Adapt your materials to the presentation content
  • 11. Structure it 1. Introduction 2. Problem 3. Solution 4. Differentiator 5. Social Proof 5.
  • 12. 6. Hire a professional designer and translate your thoughts into illustrations It can pierce the buyers heart
  • 13. But before you embark your sales journey You need to know one more thing
  • 14. Have you ever heard of story structure Heroes Journey?
  • 15. A hero receives a divine call to embark the journey and defeat the evil
  • 16. A hero receives a divine call to embark the journey and defeat the evil Hero meets a mentor who guides him on a dangerous path and helps to acquire new skills
  • 17. A hero receives a divine call to embark the journey and defeat the evil Hero meets a mentor who guides him on a dangerous path and helps to acquire new skills Hero meets a dangerous monster, a defeat, death and destruction of his personality
  • 18. A hero receives a divine call to embark the journey and defeat the evil Hero meets a mentor who guides him on a dangerous path and helps to acquire new skills Hero meets a dangerous monster, a defeat, death and destruction of his personality He returns from ashes. Resolves his inner weakness
  • 19. A hero receives a divine call to embark the journey and defeat the evil Hero meets a mentor who guides him on a dangerous path and helps to acquire new skills Hero meets a dangerous monster, a defeat, death and destruction of his personality He returns from ashes. Resolves his inner weakness With new power, hero defeats the monster and receives the divine gift
  • 20. Now I need you to modify your mindset
  • 21. Your client is the hero who challenges the monster
  • 22. And you are the mentor who guides him on this path
  • 23. Change the mindset of a salesman!
  • 24. Become a Mentor for your client!
  • 25. Guide him through the change – to the victory
  • 26. And you will flourish together!
  • 27. OnPointDesign a sales presentation Onsalesdesign.com Nikoloz Lomidze