Crash course: What is tone of voice, why is it important and how can you get started

1. © Creuna
Hello! Shalom
Yo!
Howdy!
Whats
up? Hi!
Greetings!
How do
you do?
Good morning!
Good day Sir
Hey man
Yeellow
Peekaboo

2. © Creuna
Hi! Stand out with a consistent Tone of Voice

3. Tone of voice in 10 minutes
1 What is tone of voice?
2 Why is it so important?
3 TED BAKER
4 BREWDOG
5 Get started

4. What is Tone of voice?
The character of your brand as expressed through the written word
It’s about what yo u say and how you say it
Values Personality

5. Why is it so important?
1. Give you character and identity
2. Make you familiar and unique strong LINK
3. Build trust and credibility

6. Personalities build
relationships

7. Ted Baker Fashion and accessories
Tone of Voice:
- Traditional with a twist

13. Brewery
Brewdog Tone of Voice:
- PASSIONATE SWEARING

19. Get started
1. Pin down your values
2. Define your personality
3. Decide on your vocabulary
4. Make a styleguide

20. Catch you
later
© Creuna
Laters!
Toodeloo
Farwell!
See ya’!
Adieu Goodbye!