Brainstorming for future of authenticity. Mind mapping of trends for the future. Shortlisting of trends depending on critical factors (i.e social hierarchy and trends in spirituality)

1. Luxury India Indian
Outsourcing Fake items Intelligent mid Branded
consumptio mulstinational Victorias
Handcrafts price brands cows
n brands secret models
Urban
farming
Tradition
Self
Passing expression Mass War with
Pawn shops
products down through customization neighbours
brand
Resistance to
urban planning Not clean
Urbanization
changes enough
Worship of
Self
Nostalgia for hollywood
Investment expression
old India stars
Virtual Virtual in products through Waterless
worship society products plant
Water
Gene
maipilation
Virtual Virtual Materialism
Relationship personality Virtualizatio
n Fire sale of
Farmlands
Factory
farming
Social Future of
Virtual Arranged Behavior Food
families marriges
Authenticity
Security Agriculture Lab farming
search
Spirituality
Shaadi.com Virginity Yoga mass
meetings
Two tier society Decline in
Rituals
Virtual Demise of
Franchise
Elite/Cast Baby Worship Religion
religionss
matching customizati Perception Family
on of beauty Education planning
Religion
for profit
Export
religionss
Self Plastic Less people
expression surgery go to
Education as temples
Illiteracy
Business
Short track
to Nirivana
Cheaper food
chains
Fatter
India
Temple as
a company
Increasin
Symbol
Food tax Education as Baby Birth g age of Security
Virtual eication communicatio
Franchises farms control getting search
n
children

2. 2-tier society
The human billboard Pimp my temple
Spirituality is for communists, winners buy their own luck! You are what Religion has become a marketable product. Priests are franchise takers
you consume, and your purchase decisions build your personality. Market and preachers sell tickets. Religion has nothing to do with your origin, but
is plagued by a constant cat-and-mouse race between upper class material is a simple purchase decision. Your route towards Nirivana depends not on
trends and lower cast copies of these luxury items. how your actions, but the size of your wallet.
Example trends Example trends
• Cast matching • Virtual worship
• Plastic surgery • Virtual relationships and families
• Mass customization • Religion as a business
• Education as franchise • Shortcut to Nirvana
• Baby farms • Religion franchises
• Civil war/riots over water • Religion as an export
• Indian (also male) supermodels
• Self expression through brands
• Luxury consumption
Less spirituality More spirituality
One size fits all India Hu’s your daddy?
The issue of feeding one billion people unites the population and forces The demise of religion would not mean a decline in spiritualism, since an
them to settle for genetically altered mass produced staple food. Campus authoritarian government could fill this void. Politics could become a mass
life is a concept of the past, knowledge is now broadcasted to the masses movement where the leader becomes a preacher of sorts. The people
via virtual education. The population surge of India catalyses a series of would be induced into living a lifestyle which suits the party’s interests.
mandates enforcing family planning and birth control.
Example trends Example trends
• Shaadi.com • Increased age of getting children
• Virtual education • Mass religious movements
• Symbolized communication • Urban farming
• Birth control • Politics as religion
• Lab farming/factory farming
• Resource efficient plants
• Branded cows
• Fake items
1-tier society Scenarios, 20 years in future