A Crash Course on the d.school Virtual Crash Course
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A report from the d.school Virtual Crash Course hosted by Susan Wolfe and the Optimal Experience team. Presented to the IxDA Sydney Meetup on 23 Aug 2012.
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A Crash Course on the d.school Virtual Crash Course
- 1. A CRASH COURSE ON THE D.SCHOOL VIRTUAL CRASH COURSE NIRISH SHAKYA USER EXPERIENCE CONSULTANT OBJECTIVE DIGITAL 1
- 2. WHEN? o d.school!! :)! Today! 2
- 3. WHERE? 3
- 4. WHAT? • A 90-minute design challenge • Created by the Stanford d.school • “A 90-minute video-led cruise through our methodology” • Pair up with a partner • Identify their needs • Redesign the gift-giving experience for the partner To learn the fundamentals of Design Thinking! 4
- 5. WHO? George Kembel Jeremy Utley 5
- 6. HOW? 6
- 7. HOW? 7
- 8. HOW? • Together for 18 years! • Can’t think of one! • Moved to Australia! • Personal! • Know each other pretty well! • Needed v wanted! • Thought he would be excited about • Practical! getting email on the phone! • Didn’t know he needed it! • But he was excited about TUneIn • Needed a new phone! radio! • Phone falling apart! • Have had it for a few weeks! • Looked online: Ebay, Gumtree! • Pitched the benefit of communication (iMessage)! • Daughter is travelling (Viber)! • Find smartphone! • Next internet banking! • No reception on Vodafone! 8
- 9. HOW? 9
- 10. HOW? • Fill a gap (need)! • Give something practical! The Techie Girl! • Show that she cares about the person! • Get him to use the technology that’s available to make life easier! • Make it easier for the receiver to talk to his Get partner to use technology! daughter o/s! • Use Internet banking! • Practical! She feels that it would help her partner! • Need-based! • Tech-oriented! do more things easily.! 10
- 11. HOW? 11
- 12. HOW? The Techie Girl needs a way to get her partner to use new technology because she feels that it would help him do more things easily.! ✗ ✗ Demoing! Appealing to his emotions, ✓ Walking the talk! I like that!! ✓ not the sheer facts! I like that!! 12
- 13. HOW? 13
- 14. HOW? 14
- 15. HOW? 15
- 16. BUILDING THE PROTOTYPE 16
- 17. BUILDING THE PROTOTYPE 17
- 18. BUILDING THE PROTOTYPE 18
- 19. BUILDING THE PROTOTYPE 19
- 20. THE PROTOTYPE 20
- 21. HOW? 21
- 22. HOW? • Would give a gift I would use! • My values! • ‘sweet’! What if recipient doesn’t see this as important or meaningful?! 22
- 23. WHY? 23
- 24. WANT TO KNOW MORE? http://dschool.stanford.edu/dgift/ 24