College Assignment on marketing strategies adopted by NIKE

1. Marketing Management
Submitted to:-Dr.Bhavesh Vanparia
Submitted by:-Nisha.v.Mirpuri
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2. Nike
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3. History:-
• Nike is an American multinational corporation
that is engaged in the Design, Development,
Manufacturing and Worldwide Marketing and
Sales of:-
 Footwear
Apparel
Equipment
Accessories and Services
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4. • Nike was founded in January 25, 1964
• Headquarters :- Beaverton, Oregon ,
United states
• Founder:- Bill Bowerman & Phil Knight
• CEO:-Mark Parker
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5. Brand Ambassador
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6. How Nike made Jordan it’s Brand
Ambassador????
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7. 19 February 2017 Nisha.v.Mirpuri(15018) 7

8. LOGO
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• Nike’s SWOOSH
represents motion and
speed .
• It is not a ‘checkmark’ as
thought by most of the
people.

9. TAGLINE
• The phrase was actually
inspired by the final
words of a criminal who
demanded the penalty
after committing two
murders in 1976..
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10. Products:-
• Nike produces a wide range of sports
equipments
• Their first product was TRACKING RUNNING
SHOES
• They currently also make Shoes, Jerseys,
Shorts, Cleats, Base layers etc. for wide range
of sports including Baseball, Ice hockey,
Tennis, Soccer, Basketball and Cricket
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11. Cont’d
• Nike has recently introduced cricket shoes
called AIR ZOOM YORKER designed to be 30%
lighter than their competitors
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12. Products
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13. Marketing Strategy:-
• Nike promotes its products by SPONSORSHIP
AGREEMENTS with celebrity athletes,
professional teams and college athletic teams
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14. Cont’d
o Product
o Price
o Promotion
o Place
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15. Key Secrets of Success:-
o Product:- Nike has stayed true to their
founding mission by continually creating
quality products for athletes with a focus on
making them better
o Endorsements:- Nike has spent huge sum of
money to attract and hold the most iconic
athletes in the world to be the face of the
brand in action
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16. Few consumer trends making Nike
Sales Unstoppable
1. Young shoppers are more focused on health
and wellness
2. More competition is leading to better
products
3. People like being comfortable
4. Athletic apparel is going international
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17. Revenue:-
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18. Nike revenue VS Competitors
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19. Advertisement:-
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20. Advertisement:-
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21. Thank you…..
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