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Nike presentation

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College Assignment on marketing strategies adopted by NIKE

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Nike presentation

  1. 1. Marketing Management Submitted to:-Dr.Bhavesh Vanparia Submitted by:-Nisha.v.Mirpuri 19 February 2017 1Nisha.v.Mirpuri(15018)
  2. 2. Nike 19 February 2017 2Nisha.v.Mirpuri(15018)
  3. 3. History:- • Nike is an American multinational corporation that is engaged in the Design, Development, Manufacturing and Worldwide Marketing and Sales of:-  Footwear Apparel Equipment Accessories and Services 19 February 2017 Nisha.v.Mirpuri(15018) 3
  4. 4. • Nike was founded in January 25, 1964 • Headquarters :- Beaverton, Oregon , United states • Founder:- Bill Bowerman & Phil Knight • CEO:-Mark Parker 19 February 2017 Nisha.v.Mirpuri(15018) 4
  5. 5. Brand Ambassador 19 February 2017 Nisha.v.Mirpuri(15018) 5
  6. 6. How Nike made Jordan it’s Brand Ambassador???? 19 February 2017 Nisha.v.Mirpuri(15018) 6
  7. 7. 19 February 2017 Nisha.v.Mirpuri(15018) 7
  8. 8. LOGO 19 February 2017 Nisha.v.Mirpuri(15018) 8 • Nike’s SWOOSH represents motion and speed . • It is not a ‘checkmark’ as thought by most of the people.
  9. 9. TAGLINE • The phrase was actually inspired by the final words of a criminal who demanded the penalty after committing two murders in 1976.. 19 February 2017 Nisha.v.Mirpuri(15018) 9
  10. 10. Products:- • Nike produces a wide range of sports equipments • Their first product was TRACKING RUNNING SHOES • They currently also make Shoes, Jerseys, Shorts, Cleats, Base layers etc. for wide range of sports including Baseball, Ice hockey, Tennis, Soccer, Basketball and Cricket 19 February 2017 Nisha.v.Mirpuri(15018) 10
  11. 11. Cont’d • Nike has recently introduced cricket shoes called AIR ZOOM YORKER designed to be 30% lighter than their competitors 19 February 2017 Nisha.v.Mirpuri(15018) 11
  12. 12. Products 19 February 2017 Nisha.v.Mirpuri(15018) 12
  13. 13. Marketing Strategy:- • Nike promotes its products by SPONSORSHIP AGREEMENTS with celebrity athletes, professional teams and college athletic teams 19 February 2017 Nisha.v.Mirpuri(15018) 13
  14. 14. Cont’d o Product o Price o Promotion o Place 19 February 2017 Nisha.v.Mirpuri(15018) 14
  15. 15. Key Secrets of Success:- o Product:- Nike has stayed true to their founding mission by continually creating quality products for athletes with a focus on making them better o Endorsements:- Nike has spent huge sum of money to attract and hold the most iconic athletes in the world to be the face of the brand in action 19 February 2017 Nisha.v.Mirpuri(15018) 15
  16. 16. Few consumer trends making Nike Sales Unstoppable 1. Young shoppers are more focused on health and wellness 2. More competition is leading to better products 3. People like being comfortable 4. Athletic apparel is going international 19 February 2017 Nisha.v.Mirpuri(15018) 16
  17. 17. Revenue:- 19 February 2017 Nisha.v.Mirpuri(15018) 17
  18. 18. Nike revenue VS Competitors 19 February 2017 Nisha.v.Mirpuri(15018) 18
  19. 19. Advertisement:- 19 February 2017 Nisha.v.Mirpuri(15018) 19
  20. 20. Advertisement:- 19 February 2017 Nisha.v.Mirpuri(15018) 20
  21. 21. Thank you….. 19 February 2017 Nisha.v.Mirpuri(15018) 21

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