Youtube Video Link - https://youtu.be/PTp08MeQCoU Moral Standards – standards that an individual has about what is right or wrong Values – long lasting beliefs that guides society’s decisions and actions towards variety of situation Ethics – the branch of knowledge that deals with moral principles, values and behavior Business Ethics – application of ethical principles in day to day conduct of business to examine and solve complex moral dilemmas Principles of business ethics - Impartiality Compliance with law Practice fair business Accountability Trust & honesty Due diligence Social obligation Stakeholder’s interest Justice and equality Branches of ethics - Normative ethics Meta ethics Applied ethics Major unethical issues- Insider trading Bribery and corruption Discrimination Injustice Window dressing Adulteration Unfair pricing Market Manipulation Fraudulent activities Importance of business ethics- Stop business malpractices Longer survival of business Protection of consumer right Healthy competition Goodwill of business Customer satisfaction Societal welfare Avoidance to legal problems Thank you for Watching Subscribe to DevTech Finance

1. DEVTECH FINANCE
BUSINESS ETHICS & CORPORATE GOVERNANCE
BUSINESS
ETHICS

2. CONTENTS
• INTRODUCTION TO BUSINESS
ETHICS
• PRINCIPLES OF BUSINESS
ETHICS
• BRANCHES OF BUSINESS
ETHICS (META,NORMATIVE &
APPLIED ETHICS)
• UNETHICAL ISSUES
• IMPORTANCE OF BUSINESS
ETHICS

3. INTRODUCTION
• Moral Standards – standards that an individual has about what is right or
wrong
• Values – long lasting beliefs that guides society’s decisions and actions
towards variety of situation
• Ethics – the branch of knowledge that deals with moral principles, values and
behavior
• Business Ethics – application of ethical principles in day to day conduct of
business to examine and solve complex moral dilemmas

4. PRINCIPLES OF
BUSINESS ETHICS
• Impartiality
• Compliance with law
• Practice fair business
• Accountability
• Trust & honesty
• Due diligence
• Social obligation
• Stakeholder’s interest
• Justice and equality

5. BRANCHES OF ETHICS
ETHICS
META ETHICS
NORMATIVE
ETHICS
TELELOGICAL
ETHICS
DEONTOLOGICAL
ETHICS
CONSEQUENTIALIST
ETHICS
ETHICS BY
VIRTUE
APPLIED
ETHICS

6. META ETHICS
• Purely descriptive branch of ethics
• Tends to study the meaning of moral judgements
• It do not prescribe any particular action but tries to analyze the fact that made
you act in certain way
• It deals with understanding the basis on which we distinguish right from wrong
• Focuses on foundation of moral values, attitudes and behavior

7. NORMATIVE ETHICS
• Prescriptive branch of ethics
• Investigates the set of questions that arise when considering how one ought
to act in any particular situation
• Examines and suggest what actions are right or wrong morally
• Tends to arrive at conclusion about acceptable behavior in society
• Includes formulation of moral rules and obligations

8. DEONTOLOGICAL ETHICS
• Deon means obligation or duties
• Deontological ethics is normative ethical theory
• It specifies what are an individual’s moral duties and obligation
• This theory holds that an action would be morally right only if one complies
with his / her duties and work
• Focuses on compliance with rules and regulations
• Example – Killing is wrong even if you do that to protect your family

9. TELEOLOGICAL ETHICS
• Derived from the greek word “telos” meaning end goal or purpose
• Branch of normative ethics
• According to this if one need to find out how one should behave morally the
ultimate goal of ethics should be kept in consideration
• For example stealing is bad, but according to teleological theory one may say,
“ I'm stealing to feed my family, which is good, so the action is good.”
• Focused on outcome of an action

10. ETHICS BY VIRTUE
• Also referred as character based ethics
• Signifies that goodness is not in act but in person
• It states that if person is by character good or virtuous person he will always
act in manner which is morally right
• Honesty, courage, compassion, generosity, integrity, fairness, self-control, and
prudence are all examples of virtues

11. APPLIED ETHICS
• Applied ethics refers to practical application of ethics in various fields of life
• It attempts to identifies correct course of action with respect to particular field
in which an individual works like medical ethics, environmental ethics,
business ethics etc.
• For example, the bioethics community is concerned with identifying the
correct approach to moral issues in the life sciences, such as use of
euthanasia

12. MAJOR UNETHICAL
ISSUES
• Insider trading
• Bribery and corruption
• Discrimination
• Injustice
• Window dressing
• Adulteration
• Unfair pricing
• Market Manipulation
• Fraudulent activities

13. IMPORTANCE OF
BUSINESS ETHICS
• Stop business malpractices
• Longer survival of business
• Protection of consumer right
• Healthy competition
• Goodwill of business
• Customer satisfaction
• Societal welfare
• Avoidance to legal problems

14. THANK YOU FOR WATCHING
DEVTECH
FINANCE