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e-business technologies and trends
1. EB-04 E-Business
Technologies and Trends
The objective of this paper is to
educate the learner about Trends
and technologies of e-Business in
various business sectors like
marketing, governance, trading etc.
3. Important Definitions - Marketing
Dr. Philip Kotler defines marketing as “the
science and art of exploring, creating, and
delivering value to satisfy the needs of a
target market at a profit.”
Marketing identifies unfulfilled needs and
desires. ... Marketing is the messages and/or
actions that cause messages and/or actions
4. Core Concept of Marketing
The Marketing is a social & managerial process
by which individuals & groups obtained what
they need & want through creating, offering &
exchanging products of value with others.
5. Market Place
A market, is actual and potential customers of
goods and services and marketplace, is regular
gathering of people for the purchase and sale
of provisions, livestock, and other goods. A
place where buying and selling occurs.
6. Marketspace
Marketspace—an information- and
communication-based electronic exchange
environment—is a relatively new concept in
marketing. ...
A Marketspace is an online space that facilitates
bi-directional commerce. Here not only sellers
can list their goods, but buyers can list their
needs.
7. Marketspace V/S Marketplace
Market space is a relatively new concept
in marketing which is a virtual marketplace.
It is an electronic information exchange
environment in which the constraints of
physical boundaries are eliminated.
A market space is an integration of several
market places through technology.
... Market Build-up.
8. Meta Market
Market about Market
Meta Market is a web-based market centered
around an event or an industry, rather than a
single product. These are markets of
complementary products that are closely
related in the minds of consumers, but spread
across different industries.
9. Market Opportunity
A market opportunity is the product influenced
by existing market factors. It consists of
a market segment, which when analyzed and
forecasted shows the potential for using the
product.
A market segment is a group of individuals
sharing one or more characteristics and similar
product needs.
10. Online Marketplace
An online marketplace (or online e-
commerce marketplace) is a type of e-commerce
site where product or service information is
provided by multiple third parties, whereas
transactions are processed by
the marketplace operator.
An online marketplace is a secure and transactional
website where selected suppliers can sell their
products or services to buyers. Buyers transactions
are processed by a marketplace operator, and
usually delivered by the supplier.
11. Amazon Marketspace
Amazon Marketplace is Amazon.com's fixed-
price online marketplace which enables sellers
to offer new and used items
alongside Amazon's regular offerings.
Customers can buy those items directly from
third-party sellers. The Marketplace
uses Amazon.com's software infrastructure.
Amazon.in distributed segment of Amazon.com
12. Facebook Marketspace
Log into Facebook and visit
the Marketplace App
http://apps.facebook.com/marketplace
You can also log into your Oodle.com account.
You must be logged into Facebook as your
personal profile/timeline NOT acting as the
Page on Facebook. Scroll down on the My
Account Profile page to the Connect
with Facebook section.
13. What is eMarketing?
Internet or Online Marketing
Marketing a brand of the internet
Distributing information
Promoting an organization
17. E-Marketing Methods
6) Viral Marketing
6.1) Social Media Marketing
6.2) Social and Professional Gathering on
Net
7) Mobile Marketing
7.1) SMS Marketing
7.2) Call Marketing
7.3) Mobile App Integration Marketing
20. Advantages of
eMarketing
Availability of Information
Saves money
(ex. In Ramadan AlRai tv aired a 15 second
commercial for three days for 4,500 kd!)
Expansion
Low Cost
Efficiency of Advertising