Real estate advertising as a whole is growing rapidly and, as with most modern industries, is starting to see a material shift in advertising spend from traditional (offline) marketing methods to online platforms and digital initiatives. This trend is expected to continue as newer digital platforms such as social media, mobile, video, paid lead generation portals and contextual display advertising all continue to develop and grow fast. Are you getting the most out of your Online Marketing, or are you guilty of squandering a golden opportunity by committing one of the 3 Deadly Sins of Real Estate Marketing that in effect mean you are just throwing away your hard-earned money?

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www.getmore.ph
REASONS YOUR
IS FAILING
MARKETING
CAMPAIGN
REAL ESTATE
3

2. 3 Reasons Your Real Estate Marketing Campaign Is Failing | www.getmore.ph | Copyright GetMore © 2010–2016
3 Reasons Your Real Estate Marketing Campaign is Failing
Real estate advertising as a whole is growing rapidly and, as with most modern industries, is starting to
see a material shift in advertising spend from traditional (offline) marketing methods to online platforms
and digital initiatives.This trend is expected to continue as newer digital platforms such as social media,
mobile, video, paid lead generation portals and contextual display advertising all continue to develop
and grow fast.
Given these facts, the statistics revealed by the REALTrends 2013 Online Performance Study on how the greater real estate industry
effectively throws its online advertising budgets to the wind are even more shocking. In effect, billions are being wasted on ill-conceived
digital marketing campaigns and ineffectual prospect nurturing.
Millions of pesos are wasted on barely thought-out, generic marketing campaigns, that are more for the sake of being seen to be‘doing
something’, rather than being an intelligent strategic approach focused on reaching the PEOPLE at the other end who are about to make
one of the most significant financial and personal decisions of their life.
When it comes to online marketing campaigns, most in the real estate industry tend to focus on
generating traffic and acquiring as many leads as possible with little emphasis on relevance, and little analysis on
tracking and conversion characteristics.The correct focus involves a well thought out strategy rather than an impulsive
shoot-from-the-hip approach.
Are you getting the most out of your Online Marketing, or are
you guilty of squandering a golden opportunity by commit -
ting one of the 3 Deadly Sins of Real Estate Marketing below?
of consumers
search the web
for new properties
90%
of buyers expect
a response in
30 seconds
56%
said response time
was very important
when choosing
their realtor
89%
Poorly Run Campaigns
1
Many property developers rely on multiple software tools, to manage their online campaigns and leads, some don’t use a system at all,
and others prefer to try to adapt traditional processes to cope with modern challenges. All of these approaches are at the very least
extremely challenging, in most cases simply inadequate, exorbitantly expensive and very time-
consuming, and in some instances just simply impossible.
Fragmented Platforms
2

3. 3 Reasons Your Real Estate Marketing Campaign Is Failing | www.getmore.ph | Copyright GetMore © 2010–2016
Inventory
Management
Hosting
Social
Media
Website
Market
StatisticsCRM
IDX
Email
All-In-One
SystemVS
Fragmented Platforms
Is engineered to be integrated.
Provides valuable insights and metrics from user generated activities.
Offers the ability to aggregate all of your leads from multiple sources into one
centralized database.
Automates many aspects of the real estate lead cultivation cycle.
Substantially improves communication and reduces costly human error.
What to do? Identify a digital marketing platform that:
This will go a long way to ensure web inquiries are addressed in a timely and efficient manner,
and you are able to see into campaign performance and make management decisions using real
data that are meaningful to your bottom line.

4. 3 Reasons Your Real Estate Marketing Campaign Is Failing | www.getmore.ph | Copyright GetMore © 2010–2016
Your team needs to be held accountable against measurable conversion metrics that have been identified as key
performance indicators to conversion of prospects into buyers, like;
Accountability & Support
3
Time to first response and method
Number of Agent log ins over a specific period
Conversion percentage from online leads to clients
Day of the week Time of Day ResponseTime
Analysis by Hours
Gather Results
and DoTesting
What’s the best day to contact a lead in order to
qualify that lead?
Is there is a better time of day to call to get optimal
contact and qualification ratios?
What are the odds of calling to qualify a lead?
Does it work?
Keep track of the no. of people present Keep track of the no. of people being late And those no. of people
being absent
42%
of SalesTeams DO NOT
Track Conversions at all.
900%
INCREASE IN CON-
TACTRATES!
when responding to
web-generated leads within
5 minutes!
These measurable metrics drive accountability which is absolutely vital for success.
Giving well-trained users access to a well-engineered, fully-supported sales & marketing platform still does not ensure online success.
Digital marketing platforms that yield the strongest Returns On Investment are:
Strategically implemented with a business model to back up the investment.
Robustly supported by properly staffed companies.
Foster adoption through scoreboard-driven accountability metrics

5. 3 Reasons Your Real Estate Marketing Campaign Is Failing | www.getmore.ph | Copyright GetMore © 2010–2016
Online ad spend in the real estate industry is immense, both in its size and in its inefficiency.The reasons
for this can be traced to poor strategies and tactics, fragmented systems, and a lack of sound strategies,
consistent training, support and/or accountability.
Turn your digital marketing campaigns around by addressing the issues and inefficiencies outlined in this
article and tap into the benefits of online lead generation. By engaging qualified, proven digital marketing profession-
als who strategically employ tactics that yield a profitable ROI, your real estate campaigns, and the industry as a whole
can refocus on what it has lost sight of: providing value to consumers and
helping buyers find a home.
50% of Real Estate website inquiries
do not receive a response
GetMoreis a real estate technology company whose coreVISION is to change the landscape of the industry through three core
MISSIONS:
1. Significantly increase and optimize the industry’s efficiency
2. Drastically reduce advertising and marketing costs to developers
3. Considerably shorten the real estate sales cycle
The result of which will fuel our goal to make it easier for deserving people to become home owners by providing them with access to
financing.
About GetMore.ph
MiDash - Complete Software Solution for the Real Estate Industry
MiBuyers - Lead Generation Campaigns for Property Developers
MiRealty - An Open Market for Brokers to Connect with Qualified Buyers
Solutions
For a FREE consultation or to request your FREE trialof the MiDash software, email us on
info@getmore.phor visit www.getmore.ph/contact.
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