Yello! Fridge - first pitch
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An outdoor, urban community fridge in Romania starting a conversation about one of today's world paradoxes: food waste and access to food.
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Yello! Fridge - first pitch
- 1. (Food)Sharing our way into waste reduction Cluj prototype | Noemi Salantiu & Zoltan Kelemen | pinterest.com/noemisalantiu/yello-fridge/
- 2. What we want How we do it Free access to food: supply by community Reduce food waste: canned, bottled, packaged produce, but also perishables e.g. veggies Not a charity! Drive behavioral change and involve the community. Open design: community decides on location, produce type, looks and feel of the fridge Close monitoring: daily product safety checks + charter quantities + collect user stories A public fridge..
- 5. Our masterplan Research how other fridges in the world made it Oct 2015 Location scout: central neighborhood university Nov - Jan 2016 farmersโ markets Get a fridge + customize! Dec 2015 Design social contract with community Jan - Feb 2016 Launch Feb 2016 Partner upโ neighborhood associations | (super)markets Jan 2016 - Cluj Makers | Freedge International (US, Colombia, Brazil)
- 6. Moโ Money Moโ Problems Priceless - our brains (research, engagement, comms etc) - community volunteering - friends, family, fools (Grupul de la Cluj) For everything else we have Mastercard - used fridge 400 RON - customization (design) 500 RON - customization (safety features) 500 RON - web platform 1000 RON - logistics (transportation) 200 RON / total 2600
Editor's Notes
- Weโre planning a community intervention!
- Our community intervention is a fridge that does what fridges do: stores food and allows people to take the food. Except itโs public. There is hidden surplus of food, particularly in urban settings. It is estimated that over a third of the food produced in the world is discarded because it doesnโt correspond to standards of shape, colour etc. A community fridge is one solution to improve things locally in a way that is concrete. We want to 1) Free access to food 2) Help reduce waste 3) Donโt stigmatize the poor. We want Yello! to be a community fridge, and that informs how we implement this intervention - by starting it with a group of people who want to place it in their proximity and take care of it. A community fridge might not work in a country like Romania, where trust and social cohesion are low, but we want it to be an experiment, a new conversations, and inspire other actions to reduce waste. Food is an equalizer, a great way to get people together and start talking, so who knows what they come up with after?
- The model is not new, there are communal fridges/ social fridges / solidarity fridges etc popping up all over the world: Germany, Belgium, Spain, Bulgaria, US, Brazil.. Images here are from Freedge in Colombia (http://freedge.org/); a social fridge in Berlin (http://foodsharing.de/).
- Inspired by similar projects, hereโs something about the looks and feels of the beast. A fridge that is all these things.. urban, communal, beautiful, maybe giant, accessible by all, and can be designed to fit different things and different places. It will most probably have wheels too. It will have only edible stuff inside, compartimentalized per type. Weโre still considering whether it should have a simple code that opens it or not, at least in the beginning, but thatโs something the people living nearby will have a say on too..
- Some of the things listed here we already did or are doing. The most important thing for us to be able to set it up is designing the social contract = all the social norms and conditions under which people will put in and take out food and how they will interact with the fridge idea and the opportunities it brings.
- Here is a rough sketch of how much the project costs. The financial sustainability is not an issue at this stage because the fixed startup costs are low and even after we realise the idea can survive, the costs will stay low(er). Manpower is always the biggest cost and asset in a project like this, and as you can imagine itโs hard to even dream to get paid to do socially valuable work. So we call it hopeless volunteering. Also, the project is an experiment that can evolve into several spinoffs (neighborhood actions such as social cooking; a research on who the people who need food are). Each spinoff will have its own costs.