Learn some organic marketing tactics that you can leverage to promote your desktop or mobile games with little to no advertising budget.

2. About Me, Nolan Clemmons
Growth Hacker | Startup Founder | Mobile Gaming Entrepreneur
Founder - Wufasta.co (@Wufasta) - Rewards Platform (Coming Soon!)
Unity Development Studio - The Knights of Unity (@KnightsofUnity)
Growth Marketing Agency - Growth.ly (w/ @hackapreneur)
TM

3. Resources
Pixel Prospector - http://www.pixelprospector.com/
/v/ Game Marketing - http://vgamemarketing.com/
Marketing for Indies - PR, Social Media, and Game Trailers:
https://www.youtube.com/watch?v=Sd2IHO2xBrY

4. Agenda
1. Types of Media
2. Content
3. Social Media
4. Most Reliable Channel
5. Process

5. 3 Types of Media:
● Paid Media (Advertising, Trade Show Booth)
● Owned Media (Website, Social Media Pages,
Mailing List)
● Earned Media (Press, Blogs, YouTubers,
Social)

6. What Content To Prepare:
1. Images - Screenshots, Promotional Materials
2. GIF’s - Gameplay Footage
3. Videos - Game Trailers & Footage,
Livestreams
4. Text - Game Pitch, Press Releases, ASO (App

7. Why GIF’s Are Essential (itch.io)

8. Online Game Distribution Channels

9. Social Media
1. Twitter - Accounts: Game, Studio, Personal - Tweet
Often in all time zones, use hashtags, images, & video
2. Facebook - Company/Game Pages; Share to Groups,
Create Events for Launch; (Live) Videos
3. Instagram - App/Game & Studio/Company Accounts -
Images & Video
4. YouTube - Owned Videos (Studio Account) & Earned

10. Most Reliable Channel: Email

11. Process
1. Make Great Content (and a great game!)
2. Build Relationships - Engage on Social Media - Online
Communities - Offline Networking & Events - Collect
Emails - Personalize Reporter Outreach
3. Share Content - Use Tools to Automate Tasks
(TweetDeck)
4. Measure (analytics) - Optimize (make
Start 6-12 Months Before Launch

12. Questions?

13. Contact
Follow me on Twitter! (@n_clemmons)
Send me an email: nolan@wufasta.co
Find us online:
http://growth.ly
http://theknightsofunity.com
http://wufasta.co