This is a guide for Indie Developers covering free methods to gain more downloads for their mobile apps. Originally presented live in August 2016 at the Dallas App Developers meetup group.

2. About Me, Nolan Clemmons
Growth Hacker | Startup Founder | Mobile Gaming Entrepreneur
Founder - Wufasta.co (@Wufasta) - Rewards Platform (Coming Soon!)
Unity Development Studio - The Knights of Unity (@KnightsofUnity)
Growth Marketing Agency - Growth.ly (w/ @hackapreneur)
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3. Agenda
1. Types of Media
2. Content
3. Social Media
4. Mobile Growth Stack (@andy_carvell)
5. Most Important Channel
6. Process

4. How many of you have a monthly
marketing budget exceeding
$50,000?

5. Organic = Free

6. 3 Types of Media:
● Paid Media (Advertising)
● Owned Media (Social Media)
● Earned Media (PR/Influencers)

7. Content
1. Images (Screenshots, Promotional Materials)
2. GIF’s (Game Footage)
3. Videos
4. Text - Press Releases, ASO (App Store
Optimization), Website, Blogs

8. Social Media
1. Twitter - Studio/Company Account, App/Game Account,
Personal Account - Tweet Well & Often
2. Facebook - Company/Game Pages; Share to Groups,
Events for Launch - Live Videos
3. Instagram - App/Game ; Studio/Company - Images &
Video
4. YouTube - Owned Videos (Studio Account) & Earned
Videos (Influencers)

10. Most Important Channel:
Email

11. Process
1. Make Great Content (and a great game!)
2. Build Relationships - Engage on Social Media - Online
Communities - Offline Networking & Events - Collect
Emails
3. Share Content - Use Tools to Automate Tasks
4. Measure (analytics) - Optimize (make
adjustments/corrections) - Repeat (A/B testing)
*Start 6-12 Months Before Launch*

12. Questions?

13. Contact
Follow me on Twitter! (@n_clemmons)
Send me an email: nolan@wufasta.co
Find us online:
http://growth.ly
http://theknightsofunity.com
http://wufasta.co