Video is the most powerful media tool for telling your organization’s story online. Your moving narrative and your complex issue can be communicated more clearly and with more impact using sight, sound and motion. The experts in fundraising and advocacy understand this, but how can any sized nonprofit benefit from these insights? This session combines a little art & science: namely the art of video storytelling with the science of using your org’s assets and existing channels to push your video stories to those who need to see them. Expect to see some great examples of nonprofit video, learn the fundamentals of translating your story to video, and review great new (and some old) tools for online video distribution.

1. Create a Story and Tell it Too:
Engaging Supporters with Online Video
Michael Hoffman
December 4, 2012
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2. Protecting and Preserving the www.cjwconsulting.com
Institutional Memories of
Nonprofits Since 1993 (866) 598-0430
info@cjwconsulting.com
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3. www.mission.do
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4. Today’s Speaker
Michael Hoffman
CEO
See3 Communications
Assisting with chat questions: Hosting:
Jamie Maloney, Nonprofit Webinars Cheri J Weissman, CJW Consulting & Services, Inc.
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5. See3 Communications

6. Michael Hoffman
• Former senior nonprofit fundraiser and political
consultant
• Online marketing and
communications specialist
• Founded See3 Communications to
merge video and the web for
nonprofits and causes

7. About See3
See3 produces compelling content.
Paired with creative strategy, we develop
online campaigns that tell your story to drive action.
OUR TEAM 35 OF AUDIO-VISUAL PRODUCERS, STRATEGISTS,
MARKETING PROS, DESIGNERS, AND DEVELOPERS
ARE COMMITTED TO BRINGING YOUR GOOD WORK
TO THE PEOPLE INVESTED IN YOUR ISSUE.

8. See3 Communications
video
web design + development
online engagement

9. Some See3 Clients

10. www.TheDailyDoGooder.com

11. Why
Video
MATTERS…

12. YouTube: Why Video Matters
Every Single Minute
48 hours of video are uploaded to
YouTube
Every Single Day
YouTube receives over 3 billion
views and users spend about 3
billion hours on the site each
month
The Average User
Spends between 15 and 25
minutes every day on the site

13. K O N Y 2 0 1 2

14. What the
F*@K
is
Storytelling?

15. When storytelling starts
to mean everything
it begins to mean nothing
+ =

16. H T T P : / / S T O P T H E C H O D D Y. O R G /
H T T P : / / Y O U T U . B E / B R J A Z D F C L 6 Q

17. So why the obsession with storytelling ?
Why now? Is it that now we all have the power to tell stories?
Do we all really have a story worth telling?
DISCUSSION

18. What makes a story
worth telling?

19. FINDING YOUR STORY:
LOOK AROUND
What makes you
lean forward?

20. MAKING YOUR STORY WORK
WHAT DO YOU WANT THEM TO KNOW?
A clear message – you know exactly what you’re trying to say to them. You are
saying it in the clearest way possible
WHAT DO YOU WANT THEM TO FEEL?
Emotion is critical to getting people to act. Be deliberate about the emotions you
want to elicit.
WHAT DO YOU WANT THEM TO DO?
A clear call to action – you know exactly what you want them to do

21. 5 Tips

22. KEEP
IT
SIMPLE

23. U N I C E F T A P P R O J E C T 2 0 1 2
H T T P : / / Y O U T U . B E / C V R 0 4 8 7 R L T 8

24. INSPIRE
ACTION

25. Animal Legal Defense Fund
Protect Your Food Campaign
HTTP://YOUTU.BE/NESBLLS7QEM

27. C H AR I T Y WAT E R “ T H AN K Y O U ” C AM PAI G N
H T T P : / / Y O U T U . B E / 9 D D W _ B N D T 0 G

28. Oh no?!
MAKE ‘EM LAUGH.
Hahaha!
MAKE ‘EM CRY.

29. W I N N I P E G H U M A N E S O C I E T Y
H T T P : / / Y O U T U . B E / K 4 F V S S E J I 4 Q

30. BE THE MOON

31. D O C T O R S W I T H O U T B O R D E R S
H T T P : / / Y O U T U . B E / T M 9 D 3 M AT G K W

32. Take the audience
someplace they can’t
go on their own . . .
and bring them back
changed.

33. Find your
voice

34. BE BRAVE
BE BOLD
BE REAL
BE PROLIFIC

35. Tactics & Tools

36. Make Your Fans the Storytellers

37. Broadcast

38. Broadcast

39. OneLoad by TubeMogul

40. YouTube TrueView
•New video platform that integrates YouTube
advertising with Google AdWords
•Currently in beta
•Incredible opportunity for NPOs to leverage the scale
of Google/YouTube
•Great niche targeting
•Scalable costs
•Pay as you go

41. A story that invites the viewer to open a door to
new awareness, insight and responsiveness
is a story worth telling.

42. EMAIL ME: MICHAEL@SEE3.COM
GET OUR NEWSLETTER:WWW.SEE3.COM

43. Find listings for our current season
of webinars and register at:
NonprofitWebinars.com
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