Nordea Startup Accelerator 2016 - information about the programme

1. Our goal is to create an innovation and learning interface between Nordea and startup companies. It is essential to learn
new agile working methods and identify the ideas that add most value to the customers.
Nordea Startup
#nordeastartup
Nordea Startup Accelerator, in cooperation with Nestholma
Venture Accelerator, is looking for new FinTech innovations to
support Nordea’s vision to become a leading digital bank in Europe.

2. Join Nordea Startup Accelerator 2016
Accelerate your business development
Form the banking of the future
Mentoring, training, guidance, networking, partnerships
Seed funding
May-Aug – Applications
Aug – Selection
Sep-Dec – Nordic 12-week program
Dec – Demo day
@nordeastartup
www.nordeaaccelerator.com

3. Identify opportunities for new incremental and radical
business innovation – form the future bank
Claim our spot on the Nordic startup scene as a corporate
innovation partner
Stimulate growth of innovative culture and insight in
Nordea

4. Themes 2016
Banks role in sharing economy Sharing instead of owning is becoming more and more
common – cars, homes, durable goods. What roles could banks play in the sharing networks? Where can
banks add value to these networks?
Emerging Technologies e.g. cognitive computing, artificial intelligence
or Blockchain technology – how can it improve the ways we serve our customers’ needs.
Digital Life and Pension For most people life insurance and pension is simply boring, high on
complexity and low on interest. We want to change that. How does the future of life insurance and
pension look like? How can we use technology to make it more relevant and easier to relate to?

5. Themes 2016 … continued
Compliance and changes in regulation Customers should always be able to get the services most
suitable for them. Trust and security is a must. The authorities are speeding up the development through
regulations for the benefit of customers, e.g. Payment Service Directive 2 or Know Your Customer. How can
banks turn these demands into benefits and value for customers?
Banks as collaboration enablers New business partnerships and ecosystems should be able to emerge and
dissolve effortlessly. Partnerships can emerge between businesses, business and consumers but also between
consumers. Trust is a cornerstone of any partnership. Today forming value adding partnerships can take long time
because of lack of trust leading to heavy due diligence process. Opportunities are lost because of lack of platform for
collaboration. What kind of collaborative ecosystems can banks offer with their extensive network, market insight and
role as authentication and compliance provider?
Surprise us What have we not thought of yet? Something that our customers would appreciate.

6. Nordea’s value proposition to startups
• Partnering with Nordea to bring forward your innovation
• Gain domain knowledge and business insight of banking
• Get access to Nordea’s customers, data and markets
• Mentoring by entrepreneurs and FinTech and Nordea experts
• Sparring with global tech giant
• Piloting Nordea’s open APIs
• Expanding your professional network
• Funding opportunities

7. In Nordea Startup Accelerator 2016 you will be
able to explore how Nordea’s APIs can bring
value to customers as part of your service
Depending on your value proposition and the
progress during the programme Nordea is prepared
to implement services to production in 2017
With Nordea APIs you can initiate payments as
part of you service flow. Additionally we will offer
APIs related to cards, accounts, loans and chat
functionality
Additionally IBM partners with Nordea
Accelerator to offer wide range of Bluemix
services for you to use
Join Nordea in developing tomorrow’s Banking APIs

8. • Venture accelerator that helps startups and large corporations to work together.
• Proven and unique accelerator model. Nestholma has built programmes for many different types of companies (Nordea,
Microsoft etc.). The model combines active investments with hands-on training and business development support for startups.
• Nestholma invests into the accelerator startups and thus has a long-term interest in helping the companies to succeed. Currently
the portfolio holds 20+ companies.
• www.nestholma.com
Nordea’s experienced accelerator partner

9. • Nestholma makes a long-term commitment into the startups by investing into all startups accepted into the program
• Typical first investment is approx. 12.000 €
• The maximum total size of investments into a startup is 150.000€
• Investments are done in phases based on agreed milestones and progress
• Usually the investments will be done during the 12 month period from starting the accelerator program
Nestholma’s investment model

10. Additional partners
• Expertise within cutting edge technologies developed by TCS
innovation labs especially Blockchain, Machine learning and
Artificial intelligence
• Tech and domain expertise across 13 different industries
• Global perspective and international benchmarking
• Sparring and guidance for further development
• Open co-creation and innovation platform to build, run and
manage various types of applications (Web, Mobile, Big Data,
IoT, etc.)
• Additional usage credits for IBM services and APIs on Bluemix
including Cognitive, Blockchain, IoT and others
• Access to deep IBM expertise in Bluemix and agile development
• Opportunity to join the IBM Global Entrepreneur Programme

11. Time schedule NSA 2016
12.5 Online 7.8
22.-26.8 Oslo
26.8 Final selection
May June July August September October November December
12.9 Helsinki and Stockholm 2.12
Final events 2.12
Applications Selection week Nordic 12 weeks on-site programme

12. Monday 22.8
 Registration (9 AM)
 Nordea and Nestholma
keynote
 Startups pitch
 Speed dating
 Peer-2-peer mentoring
09:00
Tuesday
 Iterative bus. model
development
 Lean Canvas
 Training in Sales
Wednesday
 Validating the
problem
 Face the customer
 Convince Nordea
Executives
 Mentoring by TCS
Thursday
 Pitching
 Networking
 IBM Bluemix
 Selection
 Celebration
Friday 26.8
 1-on-1 with each
selected startup
 Practicalities for
joining the programme
21:00
Value of
the day
Learn about Nordea view
points and network with
up to 50 other startups
Learn how to build a great
product and a great team,
while involving customers
Validate the problem with
real customers, shake hands
with Nordea Executives, learn
from tech giant TCS
Pitching training and
announcing the final
selection for the
programme; party
Paperwork ready for
the selected startups
Training and selection week Oslo
During the week meet Nordea executives, experts and external guests. Workshops are facilitated by Nestholma.
09:00
16:00

13. 12-week on-site programme schedule with
1 2 3 4 5 8 9 10 11 12
Startup day Mentor day Demo day
Main events
Themes and workshops
Building the team and the company
Getting funding and growing
Developing/validating ideas and business models
Understanding the market Marketing and selling
Understanding the customer
Guest speakers
Guests from other startups, technology companies, industry experts, etc.
Mentoring
Every startup has at least one mentor from Nordea. Nestholma mentors also available as needed. Startups are also engaged to provide peer2peer
mentoring through-out the programme.
LEARN DO PITCH
12.9 2.12

14. Nordea Startup Accelerator 2015
The first Nordea Startup Accelerator in 2015 focused on following themes:
 Innovative solutions that inspire customers to define, follow, and achieve their dreams.
 Paying - it's just a transaction: how to add value before and after?
 Creating a personal experience through digital touch points regardless of time and space
12 Startups participating Examples of outcomes
 Nordea is developing a joint pilot with JNY and
Feeling Stream
 B2BPay has been admitted to Barclay’s TechStar
accelerator in Israel
 New business opportunities opened for
PayPeanuts through Nordea’s partner network
 Funding received during programme> 600 K€

15. I strongly encourage you all to engage and apply for this
year’s Nordea Accelerator programme. We see that the
future success and great customer experiences are more
and more achieved by working together with various
different partners, startups being one of them.
Join Nordea Startup Accelerator
Apply at www.nordeaaccelerator.com
Casper von Koskull
President and CEO of Nordea Bank AB (publ)