Presentation by Bjørn Haugland, CEO at Symphonical, at the final conference for the Measured and Mangaged Innovation Programme. Venue: Moderna Museet, Stockholm, Sweden

1. Bjørn Haugland
Managing dir.

3. Competitive landscape
Our vision is make it fun being productive…
…with a visual, appealing and familiar interface
Gaming
Social networks
Fun
Personal productivity
Business applications
AND Productivity
(or?)

4. 1ST INNOVATION RADAR PROFILE
RESTART
MARCH 2011
New
interface
Simpler
New
Management More fun
New business model
© 2011 -2012 WWW.NORDICINNOVATIION.ORG

5. Our strategic goals
Log on Process support Progression Thought leadership Scalability
Registration Effectiveness Targets Media coverage Performance
Pricing Result Feedback Security
Payment process Process integration Ranking Robustness
User maturity Unpredictability Agility
Ease of import Elevated attention Ease of administration
People
Challenge Metaphor Learning Discussion Social media
Fun Visual aids Network Collaboration platforms
Cool Navigation Sunk cost Object type Application
Ideology Lean Identity ecosystem
Standard
Personal
Hurdle Ease Reward
Motivate Useful Lock-in Sharing Brand Community Platform
s of use s
Aquisition Stickyness Spread Embeddedness

6. INNOVATION RADAR PROFILES
SURVEY 1 + 3
A consequence of
enhancements within
PROCESS &
RELATIONSHIP:
GOOGLE + Hangout
© 2011 -2012 WWW.NORDICINNOVATIION.ORG

7. Innovation: CHANNEL - became one of 15
Google+ Hangout apps

8. 9

9. 5 steps from ideation to follow up
Defined strategic areas: Platform, communication,
value capture, channel and partnership
Ideation/brainstorm on each area
Structure/priority on these areas:
FUN, EASE and EFFECTIVENESS
Ideas that scores high on all above areas are
defined as follow-up items.
Follow up is defined as: Who does what when

10. SYMPHONICAL INNOVATION RADAR
DEEP DIVE
© 2011 -2012 WWW.NORDICINNOVATIION.ORG

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17. Automated sales towards individuals
Basic -
fr e e
+ ad s
App Monthly
s fo
tabl r premium
& ph ets subsc riptions
ones
Free and
p a id
template
s

18. 8% weekly growth = doubling every 10 weeks
Symphonical in:
-Norwegian,
-English,
-Russian, New partnership
-Urdu, to be launched
-Chinese
-Italian
many more to come
40 000 users in 130 countries
Google+ Hangout partnership
Growth in users

19. Symphonicals MMI experience
Pro
Good theoretical concept, easy to understand
Good consultants
Lots of value for money (free)
Con
No idea nor benchmark data base
Too little hands on
Too seldom interaction between sessions
No follow up on decided concrete actions
No actual consultancy on what works and not

20. Proposed MMI improvements
Be more hands on during the workshops
Define and follow up action points
Follow up in meetings (define who is responsible for
what when) without having to travel physically
Build relevant benchmark re what is being done and
what works
Choose a modern collaborative platform to make it
fun to get things done! ;-)

21. Thanks for your
attention!