KPIs for the Pirate Product Manager. -- A break down of Dave McClure's “Pirate Metrics”—with the addition of another essential area, Team—and how they apply to building your product.

1. the aarrrt of
product metrics
KPIs for the Pirate Product Manager
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2. The AARRRT of a great product.
Data is a great way to measure and test the
effectiveness of your work, but most of us feel like we
don’t have time or even know where to start when
collecting and comparing data.
We’ve developed a helpful guide that will take you
through many of the most popular KPIs for product
development, business, and
customer success.
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NOTION KPIs for the
Pirate Product Manager

3. Actionable: create a goal for the KPI
Measurable: Choose KPIs that are specific and can easily be
tracked and recorded
Comparable: Knowing how your KPIs interrelate can help you
discover how moving one lever can affect other outcomes
Valid: Indicators aren’t useful
unless they are based on good
data and correct assumptions.
The recipe for great KPIs.
NOTION KPIs for the
Pirate Product Manager
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4. User-focused: KPIs work best when you understand the
improving them directly impacts the success of your
customer
Owned: Someone needs to be accountable for each KPI
Shared: KPIs are most effective when the entire
organization understands what
issues need to be addressed.
The recipe for great KPIs.
NOTION KPIs for the
Pirate Product Manager
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5. Lagging indicators track output. Easy to measure but hard
to influence.
Leading indicators tend to be predictive and can change
quickly.
The recipe for great KPIs.
NOTION KPIs for the
Pirate Product Manager
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6. Every decision-maker and stakeholder
in your business should be able to see
KPIs in a dashboard that shows where you
are meeting goals, where you are off-target,
and what factors correlate.
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7. acquisition
Acquisition metrics help you understand
which sources or channels are the most
useful for driving customer growth.
KPIs for the Pirate Product Manager

8. Conversion from Lead Source
NOTION KPIs for the
Pirate Product Manager
For the complete guide, visit
http://usenotion.com/aarrrt/

9. Customer Acquisition Cost
NOTION KPIs for the
Pirate Product Manager
For the complete guide, visit
http://usenotion.com/aarrrt/

10. activation
Activation metrics help you understand
what your customers are actually doing,
giving you insight into where your product
is most useful and where it’s superfluous.
KPIs for the Pirate Product Manager

11. NOTION KPIs for the
Pirate Product Manager
For the complete guide, visit
http://usenotion.com/aarrrt/
Average Session per User

12. Weekly Active Users
NOTION KPIs for the
Pirate Product Manager
For the complete guide, visit
http://usenotion.com/aarrrt/

13. retention
Retention metrics will help you understand
how to reduce churn, one of the most
important aspects of a SaaS company.
KPIs for the Pirate Product Manager

14. Customer Churn
NOTION KPIs for the
Pirate Product Manager
For the complete guide, visit
http://usenotion.com/aarrrt/

15. Revenue Churn
NOTION KPIs for the
Pirate Product Manager
For the complete guide, visit
http://usenotion.com/aarrrt/

16. referral
If you have sharing or referral features in
your app, understanding who is activating
referrals and to whom is critical to
understanding your growth
KPIs for the Pirate Product Manager

17. Net Promoter Score
NOTION KPIs for the
Pirate Product Manager
For the complete guide, visit
http://usenotion.com/aarrrt/

18. Referrals via Social Media
NOTION KPIs for the
Pirate Product Manager
For the complete guide, visit
http://usenotion.com/aarrrt/

19. revenue
Revenue metrics can help you plan product
development, saving you from building
features customers won’t pay for.
KPIs for the Pirate Product Manager

20. Average Revenue Per User
NOTION KPIs for the
Pirate Product Manager
For the complete guide, visit
http://usenotion.com/aarrrt/

21. Customer Lifetime Value
NOTION KPIs for the
Pirate Product Manager
For the complete guide, visit
http://usenotion.com/aarrrt/

22. team
Team statistics can help drive quality,
efficiency, and accountability during
product development.
KPIs for the Pirate Product Manager

23. Backlog Burn Rate
NOTION KPIs for the
Pirate Product Manager
For the complete guide, visit
http://usenotion.com/aarrrt/

24. Defect Removal Efficiency
NOTION KPIs for the
Pirate Product Manager
For the complete guide, visit
http://usenotion.com/aarrrt/

25. The map to real treasure.
Remember, no one metric can tell you everything, so look at
your KPIs in relation to each other.
We built Notion to give you a clear, sharable, visual interface
to compare your KPIs and increase product insight for
your whole team.
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26. For the complete KPI guide, visit
http://usenotion.com/aarrrt
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27. Track all your KPIs with ease in one place.
Start your free trial by visiting
http://usenotion.com