This presentation explains the importance of using visuals to improve communication, as well as what makes symbols effective communication tools.

1. The Power of
Visual Communication
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2. The Power of Visual Communication
Visual Communication is all
around us, it is ubiquitous.
From digital screens to our built environments, information is
communicated to us through a universal visual language.
There’s a reason why iconography is all around us.
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3. The Power of Visual Communication
Combining visuals with text improves communication and learning by 89%.*
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4. The Power of Visual Communication
People remember 10% of what they hear, 20% of what they read,
but 80% of what they see.**
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5. The Power of Visual Communication
83% of human learning occurs visually.***
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6. The Power of Visual Communication
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What makes symbols effective
communication tools?

7. The Power of Visual Communication
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Caution!
Don’t fall down the stairs or
you will hurt yourself!
Symbols communicate information faster than words

8. The Power of Visual Communication
Symbols can be understood by diverse audiences, they are universal
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9. The Power of Visual Communication
Symbols communicate a lot of information without
taking up a lot of space
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10. The Power of Visual Communication
Collaborative Learning
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Hackathon
Wearable Technology
Symbols have semantic meaning, they serve to visually define a concept

11. The Power of Visual Communication
Symbols can be used in fun ways, making them memorable
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12. The Power of Visual Communication
The Noun Project is the
defining resource for the
world’s visual language.
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13. The Power of Visual Communication
The Noun Project
Most Extensive Collection of Diverse symbols
High Quality symbols.
The Noun Project consists of over 30,000 symbols
submitted by a global community of designers. The
symbols represent concepts that are relevant for
everything from the boardroom to the classroom.
Each symbol submitted to the collection undergoes
a rigorous design evaluation based on technical
and design criteria, as well high level of user
comprehension.

14. The Power of Visual Communication
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Easy to Use Interface
Human Centric Search
Incredibly easy interface that allows you to find and
download icons effortlessly and as quickly as possible.
Our search feature integrates a lexical database
that uses natural language processing to provide
meaningfully related symbols.

15. The Power of Visual Communication
The Noun Project
Simple Licensing
Supports Design Community
Signing up for a premium account enables your team
to use any of the symbols in commercial projects with
no attribution, no exceptions.
Profits from icon downloads are shared with
contributing designers to encourage the best talent
to continue building the world’s visual language.

16. The Power of Visual Communication
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Professional
$50/month
Team
$100/month
Agency
$500/month
Professional
varies
50
icon licenses / month
Download or API
100
icon licenses / month
Download or API
500
icon licenses / month
Download or API
500+
icon licenses / month
Download or API
10 user accounts
20 user accounts
100 user accounts
Unlimited user accounts
Free ublic domain icons
p
Download or API
Free ublic domain icons
p
Download or API
Free ublic domain icons
p
Download or API
Free public domain icons
Download or API
Save 50% per icon!
Save 50% per icon!
Save 50% per icon!
Save 50% per icon!
www.thenounproject.com/pricing/

17. The Power of Visual Communication
Sources
* “Visual Language and Converging Technologies in the Next 10-15 Years and Beyond”
by Robert E. Horn, visiting scholar at Stanford University, Dec. 2001.
** “Syntactic Theory of Visual Communication” by Paul Martin Lester, California State
University at Fullerton, 1994–1996.
*** “Presenting Effective Presentations with Visual Aids” by U.S. Department of Labor,
OSHA Office of Training and Education, May 1996.
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